The document discusses strategies for creating "Super Communities" in education. It describes The Discovery Education Network (DEN), which connects over 1 million educators. DEN uses social media to engage its community and promote itself as a leader. It has regional leadership councils and national events that elevate community members. DEN also leverages influential bloggers and hosts virtual presentations to connect its large, geographically dispersed community and reward leaders while maintaining broad participation.
3. • 50% OF U.S. SCHOOLS
• ONE MILLION EDUCATORS, 35 MILLION STUDENTS
• ONE OF Fast Company’s “10 MOST INNOVATIVE EDUCATION COMPANIES”
• 500,000 LEARNING OBJECTS DELIVERED PER DAY
4. RICH CONTENT FROM THE
#1 nonfiction media company
in the world: Discovery
11. By the Numbers
• 6,500 STARs and counting
• 200+ Leadership Council Members
• 50,000 Events
• Over 1,000,000 teachers impacted
through THEIR events
24. • Anchor events
• Low budget, minimal time investment
• Standardized schedule
• Leverages local host
25. • All presentations
virtual
• Community can sing
up to host F2F
• Flexible schedule
• Elevates community
members
• 2400 Attendees
• 43 F2F sites
• 23 Presentations
26. • Brought 20
influencers/bloggers to HQ
• Challenged them to
brainstorm the future of
digital textbooks
• Aligned those people
specifically with our brand
• ‘Ripple’ effect, thousands of
tweets from event hashtag
27.
28. • Reward leaders in our
community
• Celebrate
accomplishments of
group
• Taken extremely
seriously by winners