Steve Dembo: Creating Super Communities at Discovery Education 2013 Social Media Masters Summit

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Steve Dembo, Discovery Education and how Discovery Education leveraged the power of their teacher network to create a super charged group of brand advocates

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Steve Dembo: Creating Super Communities at Discovery Education 2013 Social Media Masters Summit

  1. 1. Creating Super CommunitiesSteve Dembo@Teach42sdembo@gmail.com
  2. 2. • 50% OF U.S. SCHOOLS• ONE MILLION EDUCATORS, 35 MILLION STUDENTS• ONE OF Fast Company’s “10 MOST INNOVATIVE EDUCATION COMPANIES”• 500,000 LEARNING OBJECTS DELIVERED PER DAY
  3. 3. RICH CONTENT FROM THE#1 nonfiction media companyin the world: Discovery
  4. 4. The Challenge
  5. 5. Connecting teachers to their most valuableresource … each other
  6. 6. By the Numbers• 6,500 STARs and counting• 200+ Leadership Council Members• 50,000 Events• Over 1,000,000 teachers impactedthrough THEIR events
  7. 7. Center of the Universe?
  8. 8. v
  9. 9. Role of Social Media• Raise awareness• Engage community• Provide ‘touch points’• Promote DE as leader insocial space
  10. 10. Findyour
  11. 11. Leadership councils
  12. 12. Give them ways to love you
  13. 13. STARs on StageDENViceDEN Reads!#DENChat DEN TechformationThe DEN Podcast Walk and Talk
  14. 14. • Anchor events• Low budget, minimal time investment• Standardized schedule• Leverages local host
  15. 15. • All presentationsvirtual• Community can singup to host F2F• Flexible schedule• Elevates communitymembers• 2400 Attendees• 43 F2F sites• 23 Presentations
  16. 16. • Brought 20influencers/bloggers to HQ• Challenged them tobrainstorm the future ofdigital textbooks• Aligned those peoplespecifically with our brand• ‘Ripple’ effect, thousands oftweets from event hashtag
  17. 17. • Reward leaders in ourcommunity• Celebrateaccomplishments ofgroup• Taken extremelyseriously by winners
  18. 18. Radian6 Reporting Engine
  19. 19. Don’t lose the masses
  20. 20. Creating Super CommunitiesSteve Dembo@Teach42sdembo@gmail.com

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