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1. Qualitative & Mixed Methods
Data Analysis with MAXQDA

2. What is MAXQDA?
Software for
Qualitative Data Analysis (QDA)
Qualitative Data Data Analysis
Transcripts, articles, documents,
data from standardized surveys,
tables, audio file, video file,
websites, field notes, geographical
references, bibliographical data…
Content analysis, case study, focus
group analysis, grounded theory,
mixed methods, ...
... MAXQDA is not limited to one kind
of method.
MAXQDA - The Art of Data Analysis 2

3. Organize
Data Flexibility (PDF, text
documents, transcripts,
tables, images, audio & video,
tweets, surveys, websites)
Literature reviews &
knowledge management
Transcription
Analyze
Categorize & link
Summarize & annotate
Retrieve & filter
Search text
Visualize
Discover combinations &
relationships
Present
Export data
visualizations
Automatic reports
Transparency of research
findings
Data can be used for
secondary analysis
Benefits of using QDA Software
MAXQDA - The Art of Data Analysis 3

4. WITHOUT MAXQDA
MAXQDA - The Art of Data Analysis 4

5. Q
WITH MAXQDA
MAXQDA - The Art of Data Analysis 5

6. MAXQDA - The Art of Data Analysis
MAXQDA Interface
Your Data
Your Codes
Retrieval
Document
Browser

7. Coding stripes
MAXQDA - The Art of Data Analysis 7
Memos
Code
frequencies
Interactive
source
information

8. Visualize Data and Results
Word Cloud
Document Portrait
Code Relations Browser
MAXMaps
Document Comparison Chart
MAXQDA - The Art of Data Analysis 8
Code and Document Maps

9. Search Data or Coded Segments
Simple Retrieval: Interrogate data by
simple activation of data and codes to
view occurrences
Complex Retrieval: Search with
complex filters, e.g. nearness of codes
Lexical Search: Search for word
(combinations) in documents or
memos
MAXQDA - The Art of Data Analysis 9

10. Export and Publish
Export documents, codes, search
results, memos, images, maps,
whole projects, and more.
Exchange selected elements with
team members.
One-click data archiving.
MAXQDA - The Art of Data Analysis 10

11. Free Resources on the
MAXQDA Website
o MAXQDA Research Network
o MAXQDA Press
o Manuals
o Video Library
o User Forum
o Research Grants & Fieldwork
Scholarships
o MQIC Annual User Conference
o MAXDAYS Virtual Conference
o Team Cloud

12. Free Services
MAXQDA - The Art of Data Analysis
MAXQDA Reader
Open, present and browse
MAXQDA projects at any time
without a MAXQDA license.

13. Get Started with MAXQDA
MAXQDA - The Art of Data Analysis

14. MAXQDA Licenses (Windows & Mac)
MAXQDA - The Art of Data Analysis

15. MAXQDA Licenses (Windows & Mac)
MAXQDA - The Art of Data Analysis

16. MAXQDA for Educational Institutions
MAXQDA - The Art of Data Analysis

17. Title of Presentation - Name of Presenter 17
maxqda.com/trial

18. 18
Thank you!