Designing Business Simulation Games using STELLA®, iThink® and isee NetSim™ by Ken thompson

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Designing Business Simulation Games using STELLA®, iThink® and isee NetSim™
Business simulation games and game-based learning provide many opportunities to engage business leaders, policymakers, stakeholders, and students in both learning and better decision-making. In this webinar, Ken Thompson of Bioteams Design will present simulation games and explain effective design techniques for publishing games to the web using isee NetSim™.

Gain an appreciation for how tools such as STELLA and iThink can be used to quickly build effective simulation games for learning and development. The webinar will start by providing context on the rapidly growing market for business simulation games, game-based learning, gamification, and informal learning. Examples of iThink business simulation games will then be presented. The webinar will conclude by covering the key aspects of STELLA/iThink which must be mastered to build simulation games.

Specific STELLA/iThink topics include:

Exploiting time-based graphical variables to automatically change the background game world
Using arrays to manage complexity and create agent-based dynamics in a game
Designing user interfaces for tablet and touchscreens, including sliders and on-off button combinations
Incorporating images to professionalize simulations and to allow multiple languages
Managing game parameters effectively with Excel
Leveraging the power of isee NetSim as a means to securely deploy simulations over the web

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Designing Business Simulation Games using STELLA®, iThink® and isee NetSim™ by Ken thompson

  1. 1. Designing Business Simulation Games using STELLA/iThink and isee NetSim Tuesday, June 17, 2014 12:00 PM - 1:00 PM EDT 1 Ken Thompson Managing Director, Dashboard Simulations www.dashboardsimulations.com
  2. 2. Intended Audience: System Designers and HR managers who want to gain an appreciation of how tools such as iThink can be used to quickly build effective simulation games for learning and development and the key iThink techniques/functions which must be utilised to achieve this. Overview: The webinar will start by giving some context on the rapidly growing market for business simulation games, game-based learning, gamification and informal learning. We will then quickly review a couple of examples of what an iThink business simulation game actually looks like. We will then conclude by reviewing the key aspects of iThink which must be mastered to build simulation games. 2 Designing Business Simulation Games using STELLA/iThink and isee NetSim All material copyright Dashboard Simulations 2014
  3. 3. Outline Agenda o INTRODUCTIONS (2 MINS) o THE CONTEXT AND RATIONALE FOR SIMULATION GAMES: (10 MINS) o EXAMPLE SIMULATION GAMES (10 MINS) o USING ITHINK TO BUILD SIMULATION GAMES (15 MINS) o WRAP UP (3 MINS) o QUESTIONS/DISCUSSION (15 MINS) o SELECTED BIBLIOGRAPHY 3 Designing Business Simulation Games using STELLA/iThink and isee NetSim All material copyright Dashboard Simulations 2014
  4. 4. • The Global Gamification market is forecast to grow rapidly at a CAGR of more than 99 percent over the period 2012-2016. [1] • Other Analysts forecast the Gamification market to grow from $421.3 million in 2013 to $5.50 billion by 2018, at a CAGR of 67.2%. [2] • 86 percent of respondents in a recent major UK survey plan to invest in e- learning in the short-term and 14 percent in games and simulations. [3] • By the end of 2014, 70% of large companies will have some application of gamification at work within their organizations. [4] • Whilst e-learning remains huge it is static however interest in simulation games for learning has increased from 14% to 31% from 2013 to 2014 [3] 5 A Large Market Opportunity and fast growth : References 1. TechNavio 2. Gamification Market Worldwide Market Forecasts and Analysis (2013 - 2018) By: marketsandmarkets.com June 2013 3. Impact Instruction Group's 2013 Learning & Development Technology Report 4. Gartner Research The Context And Rationale For Simulation Games All material copyright Dashboard Simulations 2014
  5. 5. Social Learning conversations Behaviourism stimulus response LearningModes Games can stimulate all 5 learning modes Cognitivism knowledge flow Constructivism Mental models Experientialism learning by doing The Context And Rationale For Simulation Games All material copyright Dashboard Simulations 2014
  6. 6. Games can combine powerful learning disciplines Informal Learning Accounts for 70-95% of all learning 1. Formal Learning is only 5-30% effective1 Game-Based Learning / Gamification Makes people engage more2, learn/retain more3 and change behaviour better4. Business Simulations Are more effective than case studies5, best if using real data5, improve learning6 and require skilled facilitation7. REFERENCES 1. Jay Cross, Informal Learning [Multiple Refs esp. Appendix B] (2007) 2. Peng & Heeter, “Darfur Game” Study (2010) 3. Traci Sitzmann, University of Colorado, video game players study (2010) 4. Luchini, Norris & Soloway, Maths Game User Research(2004) 5. Kenworthy & Wong, Management Simulator & Game Study (2005) 6. Andrew Feinstein, Food Service Industry Simulation Study (2009) 7. Samuel Certo, “The Role of the Experiential Exercise Instructor” (1976) Informal & Social Learning Game Based Learning Business Simulation Models The Context And Rationale For Simulation Games All material copyright Dashboard Simulations 2014
  7. 7. 1. Defining your Game World 2. Making your Game World Dynamic 3. Creating Pleasing Look and Feel 4. Simplifying Player Decision-making 5. In-Game Player communications 1 - Enabling Game Strategy 6. In-Game Player communications 2 - Creating Engagement 7. In-Game Player communications 3 - Creating Excitement & Tension 8. Managing Game Complexity 1 - Object Complexity 9. Managing Game Complexity 2 - Dynamic Complexity 10. Web-based Deployment 10 Essential Ingredients of Business Simulation Game Design 8All material copyright Dashboard Simulations 2014
  8. 8. An iThink Business Simulation Game EXAMPLE SIMULATION GAMES 9 10 Essential Ingredients of Business Simulation Game Design All material copyright Dashboard Simulations 2014
  9. 9. An iThink Leadership Simulation Game EXAMPLE SIMULATION GAMES 10 10 Essential Ingredients of Business Simulation Game Design All material copyright Dashboard Simulations 2014
  10. 10. 1. Defining your Game World Using excel to set and manage game parameters effectively 10 Essential Ingredients of Business Simulation Game Design…..& iThink 11 SEGMENT SIZE 1[RR, UK] 52 SEGMENT SIZE 1[RR, CH] 288 SEGMENT SIZE 1[RR, US] 714 SEGMENT SIZE 1[XF, UK] 56 SEGMENT SIZE 1[XF, CH] 391 SEGMENT SIZE 1[XF, US] 269 Microsoft Excel ISEE iThink All material copyright Dashboard Simulations 2014
  11. 11. 2. Making your Game World Dynamic Time-based graphical variables 12 Years 1 2 3 4 SEGMENT SIZE 1[RR, UK] 52 52 52 52 SEGMENT SIZE 1[RR, CH] 288 317 348 383 SEGMENT SIZE 1[RR, US] 714 678 714 821 SEGMENT SIZE 1[XF, UK] 56 56 56 56 SEGMENT SIZE 1[XF, CH] 391 430 473 521 SEGMENT SIZE 1[XF, US] 269 255 269 309 Microsoft Excel ISEE iThink 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  12. 12. 3. Creating Pleasing Look and Feel The use of images, text and buttons 13 Image on a button Image background Text as Image Invisible button placed on top of image 10 Essential Ingredients of Business Simulation Game Design….. & iThink Graphical Buttons
  13. 13. 4. Simplifying Player Decision-making Sliders and on-off button combos 14 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  14. 14. 5. In-Game Player communications 1: Enabling Game Strategy Dashboards, Indicators and Traffic Lights 15 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  15. 15. 6. In-Game Player communications 2: Creating Engagement Message Posting and Responses 16 10 Essential Ingredients of Business Simulation Game Design….. & iThink
  16. 16. 7. In-Game Player communications 3: Creating Excitement/Tension Off-sim Props 17 10 Essential Ingredients of Business Simulation Game Design….. & iThink
  17. 17. 8. Managing Game Complexity 1: Object Complexity ithink Arrays 18 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  18. 18. 9. Managing Game Complexity 2: Dynamic Complexity: More iThink Arrays! 19 ANDRE BEVERLY CAROL DIANE ED FERNANDO GARTH ANDRE 0 1 1 1 0 1 0 BEVERLY 1 0 0 1 1 0 1 CAROL 1 0 0 1 0 1 0 DIANE 1 1 1 0 1 1 1 ED 0 1 0 1 0 0 1 FERNANDO 1 0 1 1 0 0 1 GARTH 0 1 0 1 1 1 0 HEATHER 0 0 0 0 0 1 1 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  19. 19. 10 Web-based Deployment Netsim and ISEE SDK 20 Ithink (desktop) Netsim (browser) 10 Essential Ingredients of Business Simulation Game Design….. & iThink All material copyright Dashboard Simulations 2014
  20. 20. Good Books on Game Design “Game Frame: Using Games as a Strategy for Success” by Arron Dignan “War gaming for Leaders” by Herman, Frost and Kurz “A Theory of Fun for Game Design” by Ralph Koster “Reality is Broken” by Jane McGonigal “The Art of Game Design” by Jesse Schell “Uncertainty in Games” by Greg Costikyan Good Books on User Interface/Dashboard Design “The Execution Premium” by Robert Kaplan and David Norton “Balanced Scorecards and Operational Dashboards” by Ron Person “Information Dashboard Design” by Stephen Few “Information is Beautiful” by David McCandless “Don't Make Me Think!” by Steve Krug Good Books on Game Mathematics/Complexity Management “Managing Information and Statistics“ by Roland and Francis Bee “How to Measure Anything” by Douglas Hubbard “Guesstimation: Solving the World's Problems on the Back of a Cocktail Napkin” by Lawrence Weinstein and John Adam 21 Selected Bibliography

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