Digital Marketing course by DICS INSTITUTE,PITAMPURA

1. Digital Marketing
DICS INSTITUTE, PITAMPURA ,110034

2. WHAT IS DIGITAL MARKETING ?
 Digital Marketing is a broad concept and includes various channels like Search Engine
Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound
Marketing, Content Marketing, and Web Analytics.
 At a high level, digital marketing refers to advertising delivered through digital channels such as
search engines, websites, social media, email, and mobile apps. Using these online media channels,
digital marketing is the method by which companies endorse goods, services, and brands.
Consumers heavily rely on digital means to research products. For example, Think with Google
marketing insights found that 48% of consumers start their inquiries on search engines, while 33%
look to brand websites and 26% search within mobile applications.
 While modern day digital marketing is an enormous system of channels to which marketers simply
must onboard their brands, advertising online is much more complex than the channels alone. In
order to achieve the true potential of digital marketing, marketers have to dig deep into today’s
vast and intricate cross-channel world to discover strategies that make an impact through
engagement marketing.

3. COMMON PROBLEMS THAT DM CAN
SOLVE
 To optimize your marketing strategies, digital is mandatory. Digital marketing can help you to get to know your
audience, learn important data about them, and provide metrics that will give your marketing team credibility.
 Problem: I don’t know my audience well enough to get started. Getting to know your audience takes time,
and while your marketing team may have developed audience personas that can be of use, consumers actively
spending time online may not behave in the way you’d expect. You’ll need to test different language with different
targets, keeping in mind that certain descriptors will appeal to different people and their place in the buying cycle.
Attune yourself to your audience and you’ll build credibility that will set you apart from the competition.
 Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s
important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO
can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality,
valuable content that your potential customers want.

4.  Problem: I’m under pressure from my CMO to report on metrics that support
the bottom line. Digital marketing supports a vast universe of metrics that can
be utilized to determine the effectiveness of your marketing efforts, but these
metrics should be chosen with care. Each case will depend upon your audience
makeup and focus on each channel. Keeping this in mind, start by determining
your goals for each channel and set metrics your CMO will want to see the
 Make sure you have all the implementation roadblocks cleared with our guide
8 Biggest Digital Marketing Mistakes and How to Avoid Them.

5. Modules of Digital Marketing
 SEO – SEARCH ENGINE OPTIMIZATION
 SMO- SOCIAL MEDIA OPTIMIZATION
 SMM- SOCIAL MEDIA MARKETING
 SEM- SEARCH ENGINE MARKETING

6. Delhi Institute of Computer Science
(DICS)- THE BEST INSTITUTE For
DIGITAL MARKETING COURSE
 The DICS Technologies Limited ,recognized by Department of Electronics , under
AICTE ,Govt. of India , is a well-reputed organization in the field of IT industry is
running its educational division by the name of "DELHI INSTITUTE OF
COMPUTER SCIENCE".DICS is the largest among the NIELIT(formerly DOEACC)
accredited institutes. Our training covers the entire range of NIELIT (formerly
DOEACC) CCC,O Level & A Level syllabus right from the primary stage to
professional level having its number of branches in Delhi and Outside. At DICS,
students are provided comprehensive facilities for all the courses based on the
Institute’s philosophy that shaping their future is its sole objective.

7. FURTHER DESCRIPTION OF DICS
INNOVATIVES
 Internet & Digital Marketing Course Institute in Pitampura, Rohini
 Where do you begin if you want to build technical skills? Well, you’ve landed on
the right place. We are one of the most well-known Digital Marketing Institute
in Pitampura, Delhi. Since 1994, We have provided more than 2000+ qualified
students across the nation along with various courses such as Web Designing &
Development, Multimedia & Animation, software engineering, E-Accounting and
Digital marketing etc.

8. CONTACT DETAILS :
ADDRESS: 10, KAPIL VIHAR,PITAMPURA,OPPOSITE
GULAB SWEETS
CONTACT NO: 9876876756
EMAIL: WWW.DICSINNOVATIVES.COM

9. Reviews of DICS Innovatives, Pitampura,
Delhi
 RATED 5 STARS

10. THANKYOU
 - BY CHARU GUPTA