Codes and Conventions of Radio Advertisements

1. Codes and Conventions of Radio Advertisements
 A radio advert usually lasts around 15-60 seconds, however the average is
around 30 seconds.
 The advert will often contain a “jingle” (music bed) to make it more
memorable.
 The voiceover of a radio advert is usually a woman.
 Normally it will contain a slogan of the product.
 The mode of address will be directly aimed to the audience.
 The music used in a radio advertisement is rarely copyrighted.
 The voiceover used in the advert is normally lively and upbeat which would
attract the attention. The advert typically uses an English accent and will
speak very clearly.
 Radio advertisements use heavy persuasive language to make the audience
want to go/buy what is being advertised.