Unilever was created in 1890 by William Hesketh Lever to produce soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever owns many popular brands and seeks to create products that improve people's lives and help them feel good. Some of Unilever's most well-known brands include Ben & Jerry's, Lynx, PG Tips, Magnum, and Dove. Ben & Jerry's ice cream started in 1978 with a mail-order ice cream making course and has since expanded, creating innovations like the Cowmobile ice cream truck.

1. Unilever

2. HISTORY OF UNILEVER
 Unilever was created in 1890 by William Hesketh Lever, this
company started from the simple idea of creating a bar of
soap. With this bar of soap they managed to increase
cleanliness to lessen the work for women.
 In the 1900s, Unilever started to create products made from
oil and fats, which consisted of soap and margarine.
 In the 21st century Unilever have started to form products
which will create a better future with brands which able
people to feel good, look good and get more out of life.

3. SOME OF UNILEVER’S BRANDS
• Lynx
• Ben and Jerry’s
• VO5
• Pot noodle
• PG Tips
• Magnum
• I cant believe it’s not butter
• Viennetta
• Brut
• Sure
• Marmite
• Walls
• Surf

4. Ben and Jerry’s
Ben and Jerry’s started in 1978 with a $5 correspondence course in
making ice-cream. Ben and Jerry’s opened there first ice cream scoop
shop which was in a renovated gas station in Burlington. In 1986 they
created a Cowmobile, which is a modified mobile home used to give
free scoops of ice cream using a cross country marketing drive.
Ben and Jerry’s ice
cream is for people at
any age, the way they
advertise the product
looks as if it is a
children's treat as
everything is bright
and colourful and
mostly cartoons.

5. ‘’Doing Good never
tasted so Great’

6. https://www.youtube.com/watch?v=KOqZZD3W-P8

7. Rebranding
Ben and Jerry’s is advertised for the younger
generation using animations which are bright and
colourful. It may be advertised for the younger
generation but the product is actually for people of any
age. My aim is to rebrand this product and make it
suitable for people of 20+ both male and female.

8.  My target audience will be adults. It will be advertised with real life
characters instead of animated/cartoon characters.
 My advert will show how refreshing Ben and Jerry’s actually is. After out
with your friends and come in completely exhausted, a Ben and Jerry’s
is the answer to your solution. The advert will be of a character who is
out doing tiring activities to then come home, aching and knackered to
then have a tub of Ben and Jerry’s. The ice cold treat will be shown to
refresh your body.
 The advert will be shown on TV at around 7pm when everyone has
been home from work, had dinner and sat down to watch television,
the ad will also pop up on YouTube so that the brand identity is
increased
Rebranding

9. BARB
This chart shows how many
viewers each TV channel has.
BBC do not show adverts so
therefor I will choose for my
advert to be on ITV as it is the
third top in the most popular.
The more viewers, the more the
brand identity will increase.

11. References
http://www.youtube.com/
http://www.benjerry.co.uk/
http://www.unilever.co.uk/
http://www.barb.co.uk/
http://www.google.co.uk/imghp/