This is the introduction to the new Polis LSE Executive Summer School on managing modern media.

1. Managing Modern
Media
Prof Charlie Beckett
Dr Damian Tambini
Dr Ellen Helsper

3. Welcome
• Media and Communications Department
• Polis, journalism think-tank
• Fellowships, courses, reports, summer
schools
• Conference, seminars, workshops

4. Class contacts
• C.h.beckett@lse.ac.uk
• 07808786573
• @CharlieBeckett
• Julia Ziemer j.Ziemer@lse.ac.uk

5. Today
• 1030 Coffee break
• 1100-1300: Lecture: New Media Landscape
• 1300-1400: Lunch break
• 1400-1500: Guest lecture and conversation
• 1530-1600: Coffee break
• 1600-1700: Seminar on media strategy

6. • Journalism and social media:
The state of journalism; how it is becoming more networked;
new business models; new platforms; investigative, disruptive
journalism; social media; impact of journalism on reputation and
public sentiment
• Media Policy:
An introduction to basic concepts and an examination of
developments in media regulation, including Internet regulation,
media law, privacy, and copyright. Examination of future trends
and key new challenges.
• Influence and Audiences:
The nature of media influence, understanding the public,
measuring sentiment, creating trust, understanding audience
behaviour, generational, gender and other trends
• Media Strategies:
Crisis management, risk and reputation, personal skills, media
strategies, planning for social and media change

7. Assessment: personal media strategy

8. How we will work

9. “Media”
• Media, medium, message
• Environmental
• Artificial – control, participate, pollute
• Social, economic, political, technological

11. Media is social

12. Media is…
• Personal
• Business
• Ethical

13. Today

14. Managing Modern
Media
Prof Charlie Beckett
Dr Damian Tambini
Dr Ellen Helsper