2. rearview
• typewriters out
• computers came in
• newspaper cuttings libraries reduced
• internet opened access to information;
• mobile phones and messaging as transmitters
• satellite technology to feed material – not
tape played on planes
3. powered by these changes, news has become
24 hours a day; immediate; available on new
platforms; mobile
Kevin Bakhurst – Deputy Head of Newsroom (BBC)
9. appeals of social media
• extraordinary newsgathering potential;
• potential as a new tool to engage the
audience - interactive;
• great way to distribute news
• platform for content
• how facebook changed the world
10. new dimensions in storytelling
• the Japan tsunami
• the Arab Spring
• the Burma uprisings
• the Norway shootings
• riots in England
11. social media appeal to news
social media shares three key, highly valuable
roles in journalism
• newsgathering
• audience engagement
• a platform for our content
12. so what then
• Increasingly – there are calls for social media
editors
• Driven by BBC, CNN and AlJazeera
• Not yet in the Pacific
• Happening in Australia & NZ
13. social media editor
• the social media editor is a journalist - first
and foremost
• particular focus on using live-blogging and
social platforms.
• social media editor helps other reporters get
better acquainted with using social media as a
tool to monitor, verify and deliver news.
14. codes of journalism honour
• Privacy
where are the boundaries?
are there any areas off limits?
can we all discuss pregnancies, affairs, ethics,
finances, abilities, families?
there's no real protection for what, until now,
has been largely personal or private.
15. • Anonymity
people join debates or discussions or
sometimes accusing, or attacking – without a
name or a face
no personal responsibility for the impact or
truth or validity of what they publicly say.
• coverage or stories with an invisible opponent.
16. • Ethics
Journalist and their news organisations within
an ethical frameworks
“we won't report the death of a loved one
until the family know;
we won't just steal material from others;
we try to establish facts before pushing a story
out there”
17. • The Rule of Law
journalists work within the rules of law;
avoiding libel; or contempt of court; or
revealing the names of young victims or
juveniles accused of crimes. Some social
media users do many of these things..
20. “And still the home of our biggest audiences by a country mile is TV News with the BBC News Channel's
average weekly audience up 50% in the last year, and the BBC1 TV bulletins reaching 17.5 million viewers in a
week.
Social media has strong growth and huge potential - it's a great tool for our journalism, as we've seen, but for
the BBC, still draws relatively small numbers. I would say a "small" but highly engaged, dedicated and
vociferous part of our audience.”
21.
22. conclusion
• In the sea of many voices and stories of claims
and general noise, we know there remains an
appetite for a journalism that is based on the
values that news audiences of "traditional"
media value highly.
• These values can be used by social media
editors and citizens journalists on social media
platforms.
23. traditional media values
• fairness
• balance
• truth
• accuracy
• integrity
• verification
• Independence
• speed.
24. lessons we can use
• Professional journalists are encouraged to
engage in social media and to account for
their views and values always.
• But often they find themselves engaged in a
wholly uneven discussion
