2. What is Mimeo?
• Cloud Printing Service Provider
• Vision:
–“To Power the World’s
Print from Anywhere to
Everywhere”
2
3. Ideation
• Physical products and software features – “The
Idea”
• Why is the product this way?
• How could it be changed?
• What would happen if we add or remove this new
print product or website feature?
• Benefit structure analysis
– What benefits and characteristics are most
desired by our customers?
– What are the perceived deficiencies in what
we are offering?
• Scenario Analysis, Product Screening,
Concept Testing, Business and Financial
Analysis 3
4. “Door Hanger”
– Who are we building it for?
– Are we building it for our existing
customers, or to attract new customers?
What do they need/want?
– How do we differentiate from other
printers producing Door Hangers?
– Does it fit into the experience we want
our customers to have?
– Concept Testing
– How will we price it, market it and sell it?
– - Business and Financial Analysis
4
5. Organization of the Product
Team
Three Product-Focused Agile Development
Teams
• Product Manager
• Product Acceptance
• UX/IA
• 1 or 2 Developers
Offshore QA
5
6. Product Managers
• In the Mimeo organization,
– Each Product Manager owns:
• Vision
• Business case
• Results
– Manages lifecycle
• Idea through development, launch to
discontinuation
• Collaborate with customers, sales,
development, product marketing, marketing,
and L&D to optimize customer experience
6
7. Product Managers
• Strategy
– Understand our customers and users
• CAB, UAB
– Build real, actionable personas, roles, focal roles
(tell stories)
– Build actionable competitive (in collaboration with
Marketing and Prod marketing)
– Manage design and build
• Make good decisions and stick with them
– Be Agile, implement change consistently
– Measure success
7
8. Analyzing Product Ideas by
ROI
6
Idea
5
A
4
Return
Idea Idea
3
C B
2
Idea
1
D
0
0 1 2 3 4 5
Investment (Engineer Weeks)
9
9. Prioritizing Order of Ideas by
ROI
6
Idea
5
C
4
Return
3
Idea
2
B
Idea
1
A
0
0 2 4 6 8 10
Investment (Engineer Weeks)
10
10. Product Development
• Vision
• Design
• Partner
• Build
• Package
• Brand
• Position
• Usage Test
• Launch
11
11. Building the Software
• Interface to Development
– We are all sitting together, so we’re
constantly communicating
– Shared collaboration tools
• User stories
• Technical and Project Planning Sessions
• 2X Daily Standups
– Modularization and Functional
breakdown
• Agile
• Architecture
• Always look at Build vs. Buy 12
12. Building the Physical Product
• Is it similar to something we make
now?
• Does it require new substrates?
• What kind of inventory do we need?
• Does it fit into our existing workflow?
• Do our employees need new skills to
manufacture it?
• How much does it cost to produce?
13
13. Marketing
• Strategy
– Entire Lifecycle
• Agile: frequent, repeated, short, simplified
messages rather than giant documents and one-
shot trainings
– Deliver products to sales, customers
• Input comes from documents used to design
product- Agile Business Charter and customer
research (CAB/UAB)
• Collaboration with Learning & Development for:
– Internal Launch and Support
• Sales
• Production personnel
• Customer Care
– External Launch and Support
14
14. Product and Marketing
• Marketing Should:
– Find customers in our target segments
– Get prospects to come to mimeo.com, and
try us
– Employ various tactics to optimize
conversion
– Acquire customers at lowest cost
• Product Management Should:
– Ensure products support strong value
proposition
– Understand and meet customer needs
– Track and measure
– Retain users through great “whole product”
experience 15
15. Measuring Success
• Was the project well planned?
• Did customers buy/use the resulting product
or feature?
• Did we solve the customer problem better
than alternatives?
• Did sales or profits increase? Did we save
money?
• What improvements can be made?
• Did we achieve our stated goals?
• Was the budget adequate?
• Is it replicable?
16
17. About Mimeo
• History and Locations
– Founded in 1998
– Corporate Headquarters in New York City
• 500 Employees
– 200+ dedicated to print production, quality assurance, and
customer service
• Revenue grew 31% CAGR for the last 5 years
• Investors: Goldman Sachs, HP, DFJ (Hotmail,
Skype), Harbourvest
18
18. Confidence
• Perfect documents every time…No
surprises
• 99.7% error free rate
– Includes on-time delivery
• Innovative manufacturing technology
and processes ensure consistency
• 24/7 phone, email and chat support
19
19. Production and Distribution Facilities
• Strategically located to provide best cost/delivery options
• Memphis, TN
– World’s largest (140,000 sq. ft.) and most automated
facility dedicated to digital production and distribution
– Next to FedEx North America hub
• Newark, NJ
– 80,000 sq. ft which provides full
production and technical redundancy
– Next to the FedEx Northeast Regional hub
• Hayward, CA
– 65,000 sq. ft OPENING MONDAY (May 24th, 2010)!!
– Adjacency to the FedEx West Coast Regional hub
20
20. Convenience
Manage, build, print, finish, ship from a browser
• Secure upload
• Assemble complex documents online
– Training Materials, Magazine-like booklets, folded
brochures and flyers
– Add tabs, slip sheets
• Photo-Realistic MimeoProof technology
• Real-time pricing
• Order by 10 p.m. ET for next morning delivery
• Accessible anywhere 24x7
21
21. Control
• Content, brand and costs…with state-of-
the-art security
• Secure online library
– With lifetime unlimited storage
• Controlled sharing to those who need it
• Order any quantity
• Eliminate warehousing and
obsolescence
• Order and spend tracking
22
22. 8000+ Active Accounts and
20,000+ Users
• Sales & Marketing
– Sales collateral, brochures, newsletters
– RFP responses, presentations
– Posters, signage
– Training materials (external)
• Human Resources
– Training manuals (internal)
– Policy manuals
– Orientation guides, handbooks
• Operations
– Reference guides
– User manuals
– Specifications
23
23. Our Customers Love Us! Data from Bain/Satmetrix surveys; Mimeo internally reported
Mimeo’s NPS Score is Comparable to other Highly Customer-Centric Companies
90%
80%
Net Promoter Score
70%
60%
50%
40%
30%
20%
10%
Average US Firm 5-10%
0%
24
25. A Technology Company –
Focused on Print
Research Process New Product
Technology R&D focused
Engineering Development
on advances in digital print Six Sigma Commitment to Solve business issues for
and Internet technology Measurable Process customers with new
Improvement solutions
Production Engineering
Focus on processes and manufacturing, operational metrics
26
26. Web Services Platform
Applications
mimeo
mimeo.com mimeo.co.uk
marketplace
Enterprise Services Layer (ESL) and MimeoConnect Partner Websites
Orders Address Book Payment Offering
Enterprise
MimeoProof Storage
Connectors
Mimeo Production Services Layer (PSL)
Submission and Viewing and Variable Data Kitting and Distribution and
File Management Routing
Pre-Flight Proofing Services Fulfillment Shipping
Print Production
Mimeo Production Mimeo Production Mimeo Production
Newark Memphis Emeryville
Scenario AnalysisIdentify opportunities to capitalize on projected future environments, anticipating customer needsProduct ScreeningEarly elimination of poor, unsuitable, unfeasible, unprofitable ideasBenchmark the product attributes that are most important to our overall strategy, and checklist the idea against themConcept TestingPresent the customer with the proposed product at an ultra-early stage of development, and measure their attitudes and intentions.Uses pictures, statements or descriptions.Ask them to react, measure their enthusiasm.Business and Financial AnalysisDemand projectionsCost projectionsCompetitionRequired investmentProfitability
Scenario AnalysisIdentify opportunities to capitalize on projected future environments, anticipating customer needsProduct ScreeningEarly elimination of poor, unsuitable, unfeasible, unprofitable ideasBenchmark the product attributes that are most important to our overall strategy, and checklist the idea against themConcept TestingPresent the customer with the proposed product at an ultra-early stage of development, and measure their attitudes and intentions.Uses pictures, statements or descriptions.Ask them to react, measure their enthusiasm.Business and Financial AnalysisDemand projectionsCost projectionsCompetitionRequired investmentProfitability
Technology deployed in our two production facilities Strategically located next to the FedEx hubs
Factor in validated, realistic, relevant customer needs or motivations into business documents (business cases, marketing plans, etc.)Too many ideas acted upon lead to distractionLearn to kill ideas that don’t matterPlan and track
Carry out effective customer visitsCapture the customers voiceInitiate or catalyze customer research projectsProvide good documentation and read outs for broader team, to communicate insights about customersUse customer insights to drive creative ideationUse customer insights to support creative marketing communications – creative briefs, etc.Get earlier involvement from broader team, all stakeholders, to get their ideas into the mix and avoid issues down the road
D was a non-starter
Support “hot” sales opportunities, without sacrificing programs. Make good decisions.
Support “hot” sales opportunities, without sacrificing programs. Make good decisions.
What should sales do? Not design products. They should sell.
In order to measure success, it must first be definedRealistic goals for what will be accomplished must be agreed uponEnsures work will be recognized and disagreements are minimized
Let me tell you a little bit about Mimeo as a company…
You have the confidence that your business-critical documents will be produced correctly the first time and every time. The way we do that is…
Technology deployed in our two production facilities Strategically located next to the FedEx hubs
Transition multiple, largely manual, processes to one, integrated, end-to-end internet-enabled platform and state-of-the art, automated production facilityBlah, blah, bullets
The only part of the process that the user doesn’t control is the actual production of the documentControlling accessControlling costsEtc.
Should this be in the Brainshark? We are used by x% of Fortune 1000 companies across a broad range of print applications Security, etc.
Description of NPS – measure of customer services compared to other companeis Mimeo ranks among the top 5% of all US corporations with levels of service comparable to USAA and Harley Davidson
Mimeo has been recognized as both a leading private company and a technology company.
Unlike any other printing company we have a full staff of software developers and mechanical engineers. Web based technology/shared services platform –instantly benefit from new features; no need to install software Process engineering and back end automation and efficiencies Continuous improvement Product roadmap
