VDMbee Value Management Platform introduction. VDMbee helps you to rationalize strategy and scenario analysis.

1. The Value Management Platform
Manage your value delivery
If one does not know to which port one is sailing, no wind is favorable.
- Lucius Annaeus Seneca
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2. • Value Creation
• VDMbee Solution
• Approach
• References
• Q&A
AGENDA
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3. The Value Management Platform
Creating Value
“It’s not hard to make decisions once you know what your values are”
- Roy E. Disney
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4. • Structure to discover business ideas and rationalize
strategy planning for successful business models,
taking ¼ of the traditional effort
 Quickly get insight in the core business ecosystem and what relations are important
 Explore alternative ideas and value propositions by testing what-if scenarios in real-time
based on real-data
 Describe your Business Model in the common
Value Delivery Management Language and share
your scenarios across your team
 Talk fact-based “Business” by putting the “ideas” in a
Value Delivery perspective, throughout the lifecycle
 Business Economical
 Social
 Ecological
 Etc.
VDMbee provides you:
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5. • More focus on topics that matter to stay or become successful
• Your successful Value Proposition is no longer competitive
• Market is demanding innovation and improvement but you don’t know
where to start and what the impact, risks or alternatives are
• You would like to improve and stimulate entrepreneurship,
collaboration and participation within your organization
• Get ahead by reshaping Operations to avoid surprises
Why would you care?
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6. • Enterprises shift to customer Value Models
• Enterprises innovate and transform and choose the
right business strategy
• The amount of data to base decisions on is growing day
by day
• Business relations are more diverse and complex than
ever before
Better Businesses Innovate and Transform continuously to
Create and Secure Value
Trends
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7. Sell the product
The value delivery system vs. the traditional model
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Product Design Procurement Marketing:
Process Design Manufacturing • Research
Service • Advertisement
• Promotion
• Price
Sales and distribution
Understand Value drivers Product and process design Sales message
Select target Procurement Advertising
Define benefits and price Manufacturing Promotion
Distribution Public relations
Service
Price
Make the productCreate the product
Traditional product oriented system
Communicate
the value
Provide the valueChoose the value
Value delivery system
McKinsey: Delivering value to customers (2000)

8. Create and secure customer value
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5
44
4
29
11
12
39
7
17
5
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Customer Value Model Customer Service Model
Revenue Model Cost Model
Performance Model Operating Model
Source: www.LEADingPractice.com, 2010/2011/2012
Business & EA Research: 1765 CEOs and 2936 business leaders representing all major countries
Outperformers
Underperformers

9. The Value Management Platform
Our Solution
“Innovation is change that unlocks new value”
- Jamie Notter
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10. • Enables enterprises to model complex business relations
• Relationships between elements in the business models are valued
• What-If scenario’s give insight and let you explore alternatives
• Use your knowledge to steer your company
Value Management Dashboard
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Quote
“It is a unique and necessary approach for every advisor, in or
outside the organization”
Ton Soetekouw
Former CFO, ING Bank
“A dashboard for decision
making about future direction,
that’s what it is”

12. Adopt
Prototype
Discover
VDMbee methodology
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Market
Analysis
Scenario
Simulation,
Assessment
and
Quantifying
Effective Decision
Making
&
Connecting
Strategy
and
Operations
Benchmark
Data
Operational
Data
Big Data

13. Continuous Value Management
improvement
Capability Maturity Model for Value Management
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Value Management is informal and Adhoc
Quantitative Value Management
Value Management standardization
Basic Value Management

14. The Value Management Platform
Our Projects
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Price is what you pay, Value is what you get
- Warren Buffet

15. • VDMbee has a 30+ years of experience in building and delivering of
Enterprise Resource Planning solutions.
• More recently developed a Cloud based Business Information
Management System.
• We have started VDMbee to help organizations to Innovate and
Transform their Business to create and secure Value. This resulted in a
Value Management System
Our History
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16. • VDMbee offers knowledge and expertise about business modeling,
scenario analysis and big data management
• Next to that VDMbee offers a complete business modeling and scenario
analysis dashboard
• VDMbee trains and supports your people, and help deliver your first
projects
• A Capability Maturity Model is used to prioritize implementation,
increase acceptance, avoid oversights
Who is VDMbee?
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17. • Allows you to take “Deep dive” into any Business Model (de)composition
• Providing business innovation and transformation initiative with a
structured plan using (sub-)models of your business ecosystems
• The Value Delivery Modeling Language (VDML) of the Object
Management Group (OMG) guarantees that you speak a universal
language
• The dashboard and reporting functions allow management to take
decisions
The Value Management Platform
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18. Customer Feedback
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“VDMbee allows us to finish in 6 weeks
what otherwise would take us 6 months”
...

19. Summary
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How?
• Shaping the overall value
model of your business
• Quantifying this value model
• Assessment of conditions and
opportunities
• Developing scenario’s
By?
• Prototyping your Business
• Analyzing alternatives
 fact and prediction based
• Assessment of risks and
impact on your Value
Objectives
Result:
• A solid, quantified and
qualified foundation for
decision making
• An “in control” condition for
auditors and supervisors
• Peace of mind for decision
makers

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A new opportunity for Executives,
Managers and Practitioners in the value
space e.g. Value Experts, Value
Engineers, Value Architects, Business
Analysts and Business Architects
Prof. Mark von Rosing
Global University Alliance

21. The Value Management Platform
Customer Cases
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22. Business Challenges: Business Needs: VDMbee Solution: Benefits:
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BVGO is one of the leading construction
companies of the Netherlands with 47 branches all
over the country
• The digital transformation
of the construction pit is
happening now.
• Business objectives:
• The speed of creation and
expansion of project specific
business networks
• Information available at the
right time at the right place,
correct, reliable and secure
“VDMbee contributed, with their unique and brilliant Value Management approach, to
VolkerWessels Business with an agile, secure and cloud based Enterprise Architecture
and Mobile Strategy“
Harrie Mulder, ICT Manager at VolkerWessels
Customer VolkerWessels Bouw & Vastgoedontwikkeling bv (BVGO)
• Business Responsiveness
to provide digital support to new
Business challenges.
• Capability to deliver digital
solutions in a repetitive
process and with predictable
results.
• Value Management analysis to
discover:
• The Values that matter
• The Business ECO-map of
participants
• Prototype potential
scenarios.
• Guide the decision process
based on Values that matter and
adopt the plan by active
participation:
• Creating the “factory”, roadmap
process, delivery solutions and
implementation
• Digital solutions that works
• Business Responsiveness:
• Capable to deliver digital
solutions in a repetitive
process and with predictable
results.
• Tuned team, methodology and
process result in quick time to
market.
• Continuous improvement
cycle between Business, IT and
partners established.

23. Business Challenges: Business Needs: VDMbee Solution: Benefits:
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Customer, a Japanese multinational information
technology equipment and services company
• Drive the Internet of Things
wave in Japan and abroad
• Missing developers community
to create IoT SaaS solutions
• Existing SaaS offering is not
designed to be programmable
and re-usable to be integrated in
IoT SaaS solutions.
“VDMbee contributed, with their VDML standards based Value Management approach, to our Cloud/IoT
strategy by making the To-Be business interaction models concrete and a Technology blueprint that
helped us to perform a M&A strategy to complete our offering for a rapid market introduction”
Customer Large IT-firm from Japan
• Programmable SaaS offerings
are essential to create IoT
solutions
• Leveraging widely accepted
programming languages, tools,
platforms and services
• Create an accepted platform to
design, code, build and deploy
IoT solutions in a Cloud
environment
• Value Management analysis to
discover the customers:
• Business models to serve as a
Business Service Provider
• Business ECO-map
• Relevant Value propositions
• Relevant Open Source
technologies for IaaS, PaaS and
IoT-aaS
• Prototype potential scenarios
• Architecture blueprint and
roadmap
• Preparations for customer to
adopt the plan.
• Technology roadmap
• Based on Open Source
technology
• Well accepted by the developers
community
• Proven track record
• Business interaction blueprint
• Customers organization
• Partnerships that need to be
realized
• Overview what need to be
licensed, bought and integrated
Logo

24. Business Challenges: Business Needs: VDMbee Solution: Benefits:
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Aegate, a European software company, providing a
mature, global drug authentication service to prevent
falsified medicines distribution
• Anticipating the enforcement
of the European law that
guarantees authentic Medicine
distribution (horizon <3 years)
• Collecting medicine scans for
big-data analysis
• Winning as much as possible
points of distribution
“VDMbee contributed, with their unique Value Management approach, to our rapid expansion strategy by
an open-minded and analytic approach, looking at the whole distribution chain of our service delivery”
Mark de Simone, CEO of Aegate
Customer Aegate
• Responsive medicine scans
• Integration with point of
distribution solutions and
with the European product and
package hub
• European expansion
• Scale-out architecture
• Effective OPEX model
• Big-data portals for new
customer value proposition
• Value Management analysis to
discover:
• Customer / Partner value
• End-user value
• Values based on data analysis
• Prototype potential scenarios
• Expansion current situation
• Break-away Cloud strategy
• Preparations for Aegate to
adopt the plan.
• High-level description of cloud
scenario
• Process related: fresh outside-
in views
• Deployment strategy close to
point of distribution
• Supporting future analytics
based strategies
• Short time to market
Protect you against
falsified medicines

25. Business Challenges: Business Needs: VDMbee Solution: Benefits:
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Advante consultancy is focused on Process and Information.
Specialized in design and continuous improvement of organizations.
• Get a survival strategy for a
customer in the Healthcare
business. Due to changing
legislation customer is in deep
trouble.
• Advante lacks a Methodology
and Value Management
Platform in order to create a
valuable business solution,
based on advanced analysis, data
and pricing information to
improve profit and growth.
“VDMbee contributed, with their unique Value Management approach, to develop a new and solid strategy for
our client and successfully cope with the current and future challenges”
Kees van Helden, Managing Director at Advante
Customer Advante
• Capture the Value
Management model of the AS-
IS situation.
• Create the TO-BE proposal to
improve profit and growth.
• A methodology and platform to
capture relevant facts and data
to analyze and prototype
alternative scenarios.
• Deliver an adoptable Business
model plan.
• Value Management to
discover your customers:
• Values that matter
• Business ECO-map
• Business Models
• Prototype scenarios.
• Create a Business Model plan
that can be adopted.
• Structure the decision process
based on Values that matter.
• Alignment of all stakeholders
• An accepted strategy creates a
big change to implement the
solution too.
• Having a model of your
customers Business, puts you in
the front-line for recurring
business.
• State-of-the-Art Value
Management, for your team and
your customers, to win new
strategy projects.

26. Better Businesses Innovate and Transform continuously
to Create and Secure Value
VDMbee for Enterprises, Solution Providers & Universities
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Business Consultancy
Differentiate your services with
value-add propositions
• Value Delivery focused strategy
planning
• Detailed insight how things are
done for better projects
• Industry knowledge for consistent
results
• Early participation in
improvement cycle
• Control risk
Enterprise
More agile business
Effective transformation
• Increase success rate by 70 %
• Alignment of Strategic
Objectives, Tactical demands
and Operations
• Smart re-use or creation of
Capabilities for Innovation
• Reduction of Time to Market
• Cost reduction
• Answers to difficult questions
Universities
VDML based Business Planning: Teach,
Learn and Research novel approach
• Delivered as an easy-to-use integrated
Business Modeling App
• Teach effective: prototyping of Business,
Innovation risk management, Decision
making, etc.
• New engagements with the Business to
perform thesis (Master and PhD)
• New research opportunities in VDML
based Business planning

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