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DESIGN PROJECT
MOBILITY WORKSHOPUndergraduate Group
Zhejiang University IDI
Summary
[ ]
This project is associated with graduation designs of
students in our team. When figuring out the project, we
...
To know To make
Abstract
Concrete
What does it mean?
What is the landscape?
What could we/ would we /should we do?
How sho...
To know To make
Abstract
Concrete
What does it mean?
What is the landscape?
What could we/ would we /should we do?
How sho...
WhyDesign
Thinking
Design Thinking is a methodology for practical, creative resolution
of problems or issues that looks fo...
Brief Report
Discover
Observation and
Research
Design Next
Design Concept
PlanEach
1 Basic living allowances improving
2 Problems facing agriculture, countryside, farmers being heeded
3 Migration of rural ...
Initial ideas
Keywords
惜木如金 Treasure wood as gold
怀文抱质
文质彬彬
Sustainability
Culture
Health
Social Problems
Mainstreaming
Yo...
Mindmap
Sustainability
就地取材
Ecology
Stories in China
Economy
goods of local resources
就地取材
Hemp Rope
Bamboo
Utilization of...
Evaluation
Innovation
Innovation (design,
experience,
manufacturing)
Perception
How we perceive the
world(quality of
life,...
Selection
1Modularization
Use modules to reach goals of easy
assembling and convenient transportation. 2Fresh Experience
O...
What Persona
An artifact that consists of a narrative relating to a
desired user or customer’s daily behavior patterns.
Wh...
Persona Hypothesis
Our persona hypothesis building is based on evaluating the
target users by main factors including regio...
Design Concept
[ ]We finally selected five design orientations
to study further. Meanwhile, members of
our design team are...
Concept: Touch the happiness of sports! So can I!
It fits complex locality and saves people’s energy to have field
sports....
Freedom Trike
Living Experience
Outdoor Activities Young Attitude
Leveraged Freedom Chair
Existing Problem
Design Brief
1....
A Consciousness
Motivation & Target Project Vision:
Persona
“Life on a wheelchair could still be young and energetic!”
21
...
Prototype
We build our prototypes by various kinds of materials including the
plasticine, chopsticks, iron wires etc. Also...
Buying accessories of bikes
Constructing a 1:1
prototype based on LEGO
modules
Arriving at conclusion of
suitable size and...
Problem and next
1. We try to rebuild a more fashionable and unlike-wheelchair design plan
based on the original structure...
Existing Problem
Design Brief Additional Wheelchair
Intergral Modularity
Monomer Modularity
Traditional
Sustainable
1.Many...
B Consciousness
Motivation & Target Project Vision:
Persona
“I want to offer the elderly better later years.”
40
Yangshuo,...
Finish operation
Take home Assembling Using
Wheelchair needed E-buying Lonly using Sell after using Cannot sell
A wheelcha...
Form
Detail Form
Retroactivity
Traditional Simplicity
Strength
Wheel Chair Baby Cart Bamboo Wagon Children Scooter Shopping Cart Older Rollator
Form questions
Usage mode
Based on the bamboo chair,which plan is better for the chair ?
Plan 1 Get help Plan 2 On their o...
GRAEC
1. Most wheelchairs are more like a medical device.
2. Wheelchairs have no gender.
3. People bear wheelchair time no...
C Consciousness
Motivation & Target Project Vision:
Persona
“Wheel chair is my friend and she could be just beautiful like...
ketchingS
Sketching
etailsD Grace uses gear mechanism. It matches
women’s graceful movements.
The handlebars are retractable so that users
can...
etailsD Can be decorated like a fashion piece. Chairs
can be dressed into unique styles.
Problem and next
1.Gear mechanism is imperfect. we are
searching for the best structure to save effort.
2.Make a prototype...
就 地 取 材
惜 木 如 金
Humanity Design
The Chinese philosophy always focuses on the relationship between man and nature.
So using the local resou...
D Consciousness
Motivation & Target Project Vision:
Persona
“I just need an affordable wheelchair,on which I could move ar...
We build up a prototype using the
Lego for the first demonstration
and this could also help us with the
structure of this ...
The wheels is the product we designed.
Assemble the wheels to owner’s own chair.
We want this to be charity action,sending...
In our daily life,we can easily catch an uncomfortable and strange
sense:Anyone will be considered as a disabled person on...
SPRM
This is a mobility design for public,used in places
such as in airports,train stations,etc.It provides a
convenient a...
E Consciousness
Motivation & Target Project Vision:
Persona
“I Actually I just need some simple mobility for a short time....
Story BoardA System for Public to Rent a Mobility
On the Way to Airport
Amy. Help me to get a
“SPRM”when we
arrive airport...
Sketching
Based on the concept,question
relating to designing and
marketing of SPRM have been
raised as follows:
1.Would fiber glass...
Overall
Next stage of plan
[ ]
The project has reached the further development stage
followed our planning schedule. We sincerely ...
Next stage of plan
To know To make
Abstract
Concrete
What does it mean?
What is the landscape?
What could we/ would we /sh...
References
EMOTIONAL DESIGN:Why We Love (or) Hate Everyday Things
by DONALD A. NORMAN
ENGAGING PERSONAS AND NARRATIVE SCEN...
Team leader
QIU Yiwu
SHAO Shiyi
Senior
Industrial Design - Art Layout
http://www.qiuyiwu.com
http://www.you-miss.me
Indust...
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
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Mobility workshop of zju idi(l)

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Mobility workshop of zju idi(l)

  1. 1. DESIGN PROJECT MOBILITY WORKSHOPUndergraduate Group Zhejiang University IDI
  2. 2. Summary [ ] This project is associated with graduation designs of students in our team. When figuring out the project, we established a cross-grade and multi-majors cooperative project team immediately. Under the guide of design thinking, we now have determined our design direction and finished the investigation and earlier design work. Next step is to develop our concepts further.
  3. 3. To know To make Abstract Concrete What does it mean? What is the landscape? What could we/ would we /should we do? How should we do it? Project Process Figure Out the Story Tell a New Story Analysis Analysis Synthesis Synthesis Immersion Immersion Action Action It’s a dynamic and emergent process that often seeks opportunity by entering through the end users world to craft and shape, problems, opportunities, strategies, ideas and solutions Understand •Co-design workshops •literature search •Initial ideas Observe•SET analyse •Existing products •Interview •Analysis of needs & problems •Opportunity search •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis •Project Management •Brief development •Mood boards •Persona Insights Vision •Breath-wise exploration •Brainstorming •Genesis of 4 directions •Evaluation & selection Ideation •Depth-wise exploration •Brainstorming •Genesis of 6 concepts •Evaluation & selection •Experts specialized in users’condition & needs •Users’close relations •Specialists in engineering Concept Generation •Sketches & sketch models •Ergonomics analysis •Functional & technical resolution •User scenarios •Evaluation Concept Development •Mechanical test models •Prototype construction •User trial & evaluation •Expert consultation •Modifications •Refinement •Simplification Testing & Modification •Business plan •Registered company •Development Ventures Business Development •Final digitalmodelling •Final appearance scalemodel construction •Illustration of presentation panels •Finalization of design report •Exhibition design Design Delivery Design Thinking Expert Consultation Project Process
  4. 4. To know To make Abstract Concrete What does it mean? What is the landscape? What could we/ would we /should we do? How should we do it? Project Process Figure Out the Story Tell a New Story Analysis Analysis Synthesis Synthesis Immersion Immersion Action Action It’s a dynamic and emergent process that often seeks opportunity by entering through the end users world to craft and shape, problems, opportunities, strategies, ideas and solutions Understand •Co-design workshops •literature search •Initial ideas Observe•SET analyse •Existing products •Interview •Analysis of needs & problems •Opportunity search •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis •Project Management •Brief development •Mood boards •Persona Insights Vision •Breath-wise exploration •Brainstorming •Genesis of 4 directions •Evaluation & selection Ideation •Depth-wise exploration •Brainstorming •Genesis of 6 concepts •Evaluation & selection •Experts specialized in users’condition & needs •Users’close relations •Specialists in engineering Concept Generation •Sketches & sketch models •Ergonomics analysis •Functional & technical resolution •User scenarios •Evaluation Concept Development •Mechanical test models •Prototype construction •User trial & evaluation •Expert consultation •Modifications •Refinement •Simplification Testing & Modification •Business plan •Registered company •Development Ventures Business Development •Final digitalmodelling •Final appearance scalemodel construction •Illustration of presentation panels •Finalization of design report •Exhibition design Design Delivery Design Thinking Expert Consultation Finished Stages in Process
  5. 5. WhyDesign Thinking Design Thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result. We are supposed to use this methodology to guide our work and create brand new design resolutions. The strength of this thinking way is to help us probe the problems in depth from a synthetical and multidimensioned perspective. The key point is to remind us to consider the design value on the position of all mankind. As to our project: When we select the concept evaluation standards, the value for dealing with social problems has the priority and the technology and business factors come after that.
  6. 6. Brief Report Discover Observation and Research Design Next Design Concept PlanEach
  7. 7. 1 Basic living allowances improving 2 Problems facing agriculture, countryside, farmers being heeded 3 Migration of rural labor 4 Natural disasters 5 Charity developing 6 Public services enhancing 7 Creative industries developing 8 City development and traffic jams problems solving 9 Food quality being heeded 10 Fashion life being pursued 11 Low-carbon spirits being popular 12 Gymnasium being perfected gradually 13 Importance attached to the development of both the east and the west 14 Internet and SNS being popular 15 Private economy booming and atmosphere of pioneering in an enterprise being densified 1 Opportunities existed in economic crisis and large consumer markets in China 2 Developing country chances 3 Large investment in emergent industries 4 real estate hot 5 E-business booming 6 Economic and tech development zone developing 7 Imbalance in salaries and huge gap between the rich and the poor 8 Luxury consumption level enhancing 1 Advanced machining technology 2 World biggest worksite of OEM 3 Traditional handicraft being heeded 4 Chinese high-speed Railway being constructed 5 BYD new energy automobile 6 High-tech development in aerospace and military combat field CHINESE BACKGROUND OUR PERSPECTIVES Society Economy Technology
  8. 8. Initial ideas Keywords 惜木如金 Treasure wood as gold 怀文抱质 文质彬彬 Sustainability Culture Health Social Problems Mainstreaming Youth Products should inspire Manufacture in china Products /environments/person Unspoken emotional needs are powerful motivators Unique Stories in China Oriental wisdom Problem-oriented
  9. 9. Mindmap Sustainability 就地取材 Ecology Stories in China Economy goods of local resources 就地取材 Hemp Rope Bamboo Utilization of waste Multifunction Household Chair Physiology Mainstreaming Psychology Beggars of crural paralysis Set up stalls Cherish reminiscence Sell local products far outside Live by handicraft art Muniuliuma designed by Zhuge Liang Material-shooting Ingenious structures derived from history Culture redesign Cater to needs of the old Utilization Enhancement Oriental wisdom Modularization Affordable for people in poor areas Interregional transportation Cost leadership Impetus of region economy growth Unicase seat HealthProblem-oriented Social Problems Convenient to transfer to bed or chair Stand up by oneself Facilitate ourdoor movement Sense of movement embodied in design Can be used unaided Can be mechanically assembled Unique Cross country Tripod Leveraged Freedom Chair(MIT) Lie with operation Structure of“Baibaile” Ride like a bicycle Rotate to operate Pull and push to operate Lean forward and backward to operate Wagging to operate Culture Regional differences Cost reduction Manufacture in china Aging Recovery Younger Equality Beyond the standard wheelchair Dynamic Fashion Structure Operation
  10. 10. Evaluation Innovation Innovation (design, experience, manufacturing) Perception How we perceive the world(quality of life,emotional factors, unmet needs, performance, comfort, safety, ease of use, affordability,Cognition) Aesthetics Visual appeal and appropriate aesthetics Humanity Responsibility: Benefit society, environment, culture and economy Development commercial profit consideration/ Profitability /Design Strategy Based on design value system, we formulate a series of idea evaluation criterion to recognize the degree of excellence of each idea.
  11. 11. Selection 1Modularization Use modules to reach goals of easy assembling and convenient transportation. 2Fresh Experience Offer users fresh using experience.It is just like boating, skating, etc. 3Sports Experience The encourage handicapped to do outdoor sports. The accesories of wheelchair come from moutain bike. 4Living Provide users not only a convenient life but also a way of making a living. 5Fashion Provide users novel feelings about fashion. 6Simplicity Simplicity, easy making,easy using, Simplicity is the best 7Warm Create a warm atmosphere for old couples' interdependence, just like she sitting on his rear seat when they are both young. 8Independence Help the handicapped standup freely in order to solve the problem like they cannot reach things overhead. 9Low-income Help the handicapped standup freely in order to solve problems like they cannot reach things overhead. 10Wheel Chair Wheelchair without a chair,but offers dignity and care to those who need these. 10 best ideas were born from large numbers of the concepts produced during our brainstorming and the second brainstorming for developing the ideas proceeded afterwards.
  12. 12. What Persona An artifact that consists of a narrative relating to a desired user or customer’s daily behavior patterns. Why Persona Under the guide of design thinking, we employ persona methodology to fulfill our research workflow. As an extractive process, personas construction not only adheres to our train of thought to evaluate factors from synthetical perspective, but also is derived from groups labeling by distinguishing various kinds of target users. It is after concluding the specific demands (both psychological needs and physical needs) of different groups that personas embodied the clear description of aims of our design could be built. Thus, personas could interact with our thinking way to direct our development of concepts and finally achieve our goals.
  13. 13. Persona Hypothesis Our persona hypothesis building is based on evaluating the target users by main factors including region, economy and emotion. Segment1 Tieling,Liaoning Farmer Segment2 Beijing Office Worker Segment3 Yiwu,Zhejiang Affluent 2nd generation Segment4 Yangshuo, Guangxi Welfare house Segment5 Shanghai Manager Segment6 Jiuquan,Gansu Unemployed Tieling BeijingJiuquan Yangshuo Yiwu Shanghai
  14. 14. Design Concept [ ]We finally selected five design orientations to study further. Meanwhile, members of our design team are divided into each orientation groups to develop concepts. This report emphasizes What / Why / Who / How and next plan of each concepts.
  15. 15. Concept: Touch the happiness of sports! So can I! It fits complex locality and saves people’s energy to have field sports. It emboldens people to love it as a part of life and even modify it as whatever they want. WHY: Young people are supposed to hold a young attitude. The creation of products is expected to bring happiness and convenience to people instead of constraint of their lives. Freedom Trike
  16. 16. Freedom Trike Living Experience Outdoor Activities Young Attitude Leveraged Freedom Chair Existing Problem Design Brief 1.Existing wheelchair design refines young people to experience colorful life. 2.Teaditional operation and drive way of wheelchair causes trouble of long journey. Experience of young attitude Take empathy of dissipating psychological problems into consideration and create unique life experience for the young with disabled feet or leg. Leveraged Freedom Chair designed by MIT The operation and drive way enable travelling be easier and our design is based on the structure. Fit various and complex locality Having field activity needs mobility with high adaptability. Based on the research, a design brief, and its specific set of aims are drawn up. A mood board was also defined to help guide the design of the product’s form, aesthetics and emotional notions.
  17. 17. A Consciousness Motivation & Target Project Vision: Persona “Life on a wheelchair could still be young and energetic!” 21 Yiwu,Zhejiang Secretary in a family factory Li Jundong is born in Yiwu, Zhejiang China, where is known for the mature manufacturing industry. Li is now 21 years old, but due to a disease in his childhood, he has to stay in a wheelchair for his legs were paralyzed. Like many other local families in Yiwu, Li’s family runs a factory, so generally his family supports him easily. He’s working in the family factory as a secretary, and he enjoy his work there. But, like other young people at his age, he would also want to be different and special with his own style. Even he has to stay on a wheelchair, but he still wants to go outside, and appreciate the nature and the fresh air. His parent bought him a mountain wheelchair in case that he would like to go outside with his friends, he even DIY some part of his wheelchair to make it more personal, young and sporty. He lives his live positively, like he said”I could do things normal people could do, and I could even enjoy my life the way they couldn’t ! ”He is also a social network enthusiast, like Renren (the Chinese Facebook) and Douban. So He really lives a life like everybody else! • Li wants to be sporty and energetic like his friend. • He’s been positive towards his life. • He wants to go outside easily, but the wheelchair makes it quite difficult. • He feels unique and energetic even if he’s on a wheelchair. • He could go outside much with ease. • This wheelchair is truly for the young. Li Jundong Entertainment Entertainment Utilization Utilization Fashion Fashion Emotion Emotion PricePrice
  18. 18. Prototype We build our prototypes by various kinds of materials including the plasticine, chopsticks, iron wires etc. Also, we construct the structure prototypes with LEGO.
  19. 19. Buying accessories of bikes Constructing a 1:1 prototype based on LEGO modules Arriving at conclusion of suitable size and proportion of the product depending on the real prototype
  20. 20. Problem and next 1. We try to rebuild a more fashionable and unlike-wheelchair design plan based on the original structure. By using 3D modeling software, we figure out the general principles of the structure. 2.Now the prototype adopts existing accessories of bikes, which may have negative impact on its sense of design. Should we design a brand new appearance of the wheelchair like MIT (LFC)did?
  21. 21. Existing Problem Design Brief Additional Wheelchair Intergral Modularity Monomer Modularity Traditional Sustainable 1.Many wheelchairs are used temporary because the users are just finishing their operation. Therefore, buying a wheelchair is unnecessary, meanwhile, it would be useless after using. 2.“Wheelchair”contains wheel and chair as spelling. If the wheelchair canbe assembled by foundation and an using chair,the cost might be cut down. Integral modularity separating chairs and the foundation in order to cut down cost. Monomer modularity using standard parts in order to reduce molds spend. Sustainable design based on the foundation, the integral could have more functions. Traditional design in coopration with region culture chairs,wheelchair could have more cultural ethos.
  22. 22. B Consciousness Motivation & Target Project Vision: Persona “I want to offer the elderly better later years.” 40 Yangshuo,Guangxi Head of a Geracomium, in a small town Zhang is a head of a local Geracomium, with the support of the local government he could run the Geracomium and offer the elderly a decent place to stay, but they could just offer a very basic life to the people there. He noticed that many people there would like to spend some time outdoors, but they are just too old to walk out and back to the room. But with limited founds he could hardly afford buying many wheelchair with which the elderly there could appreciate the sunshine just as they want. Even though the Geracomium is every small, but it is well organized and decorated with the cheap local bamboo furniture, they have some lots of spare chair in the storage room which they only use during the Chinese New Year. He loves his job and cares for the old people with all his heart. • He wants to offer help to the elderly people. • He cares for the health of the elderly. • We want to make use of the bamboo chair they has. • This wheelchair is multi-function, it has several life circles. • He could later donate these products to other charity organizations for different use. Zhang Yu Entertainment Entertainment Utilization Utilization Fashion Fashion Emotion Emotion Price Price
  23. 23. Finish operation Take home Assembling Using Wheelchair needed E-buying Lonly using Sell after using Cannot sell A wheelchair but not only a wheelchair. Modularity and sustainable design dould save more money for low-income person
  24. 24. Form Detail Form Retroactivity Traditional Simplicity Strength
  25. 25. Wheel Chair Baby Cart Bamboo Wagon Children Scooter Shopping Cart Older Rollator
  26. 26. Form questions Usage mode Based on the bamboo chair,which plan is better for the chair ? Plan 1 Get help Plan 2 On their own 1. metal inside,bamboo paint on the surfaces. 2. hemp rope twist on the surfaces. 3. fine surface finishing on the metal. 4. (now) carbon fiber pipe. In china, many wheelchairs is used temporary,and there allways have someone to help your life. But , people cannot help the patients at any moment. So, they may need big rear wheels for them to live on their own. On the other hand , if there are big rear wheels,the structure of the foundation would be modified into more modules and bigger volume. At that time, the sustainabledesigned functions may not exist. That goes against with this design’s idea.
  27. 27. GRAEC 1. Most wheelchairs are more like a medical device. 2. Wheelchairs have no gender. 3. People bear wheelchair time not enjoy it. 1.A grace wheelchair designed for female. 2.Uses gear mechanism. Hands play circle, wheelchair moves on. 3.Can be decorated like a fashion piece. 4. A pet or even friend to user. Existing Problem Design Brief Fantasy Grace Unique Soft Beautiful
  28. 28. C Consciousness Motivation & Target Project Vision: Persona “Wheel chair is my friend and she could be just beautiful like me.” 28 Work in Beijing Fashion Design Lily Chan is a fashion designer working in a studio in Beijing, the capital city of China. She makes to dress herself up, her office and her apartment like almost everything. She broke her legs in a car accident, even though she make through the hard days, but until now she has to spend most of her time on a wheelchair. At first, she was quite sad about that, she could no longer wear her beautiful high heels and her fashionable garments. But later, she came to realize that she could still stay beautiful the same way before the accident, she began to gain her confidence back, and went back work to the studio. Then wheel chair turn out to be a close friend to her, which she hated a lot at the beginning, and now she even dress her wheelchair. So her wheelchair is more of a pet or even friend to her, her wheelchair is like a fashion piece. • Like a close accompany. • She wants to stay beautiful as she was. • She loves decorating her wheelchair. • Wheelchair could as well be fashion and trendy. • We hope to design a kind of wheelchair as ladies' privilege with elegance and beauty. • She could even buy clothes for her wheelchair. Lily Chan Entertainment Entertainment Utilization Utilization Fashion Fashion Emotion Emotion Price Price
  29. 29. ketchingS
  30. 30. Sketching
  31. 31. etailsD Grace uses gear mechanism. It matches women’s graceful movements. The handlebars are retractable so that users can adjust to their needs.
  32. 32. etailsD Can be decorated like a fashion piece. Chairs can be dressed into unique styles.
  33. 33. Problem and next 1.Gear mechanism is imperfect. we are searching for the best structure to save effort. 2.Make a prototype to check.
  34. 34. 就 地 取 材 惜 木 如 金
  35. 35. Humanity Design The Chinese philosophy always focuses on the relationship between man and nature. So using the local resource or material could be a very meaningful approach. Due to the serious financial condition in the rural part of China, we use their own chair as the chair for wheelchair, thus cut down the expenses to the lowest. We want this to be a humanity design sending care to the people in need, and this could also be a charity action by the Red Cross or other Organizations. We only designed the wheels which could be attached to their wood chairs at home, while hand-made furniture is quite common in the rural part, which would make it much easier for the user to use. Local Resource Dignity BuildingCharity Action Design Philosophy: Wheelchairs for the poor in the rural part could be a very sensitive issue, because an affordable wheelchair with decent quality is vital. To make it possible, we need to cut down every expense possible, and it should be easy to use. The handmade wood chair is very common in the rural part in china, like they always have an extra chair at home. And if we could design a project of wheelchair for the poor in combination with the charity action that could really solve the problem showing our respect and humanity. Present Problem: Social Care
  36. 36. D Consciousness Motivation & Target Project Vision: Persona “I just need an affordable wheelchair,on which I could move around and do something I could for my family.“ 42 Tieling,Laoning Farmer Ma and her family have some earth in a rural country side in the northern part of China. She has two sons and one daughter, but her life is quite hard for the poor financial condition. Since she got seriously sick at 42, her life is now even hard. A wheelchair could still be very expensive to a family like this. But the wood craft work in the rural area is quite normal and easy to get. They made most of their home objects by hand, and they have many wooden chairs and benches at home. The family grows their own food on their farmland, and raised some chickens and a cow. They went to the market in the town like once a month to sell the goods to earn some extra money for the family. Her husband is quite familiar with the basic craftwork, and they should save every coin to support their children’s study, life is quite hard. But they still have a positive perspective towards life, like Ma she is still doing things she could to help the family.“If I have a wheelchair, a cheap one, just with the function would suffice”as she said. ”I could still do a lot of things except for the two poor legs.” • Ma needs a wheelchair for basic need. • She has many kids with low income so she could hardly afford one wheelchair. • In the rural area, handmade wood furniture is affordable and common. • If she had a wheelchair she could help her family with some simple task. • We want to make use of the local material they have, thus could count down the cost greatly. • We took the oriental philosophy Xi Mu Ru Jin and Jiu Di Qu Cai as a reference. • This wheelchair is affordable and she could assemble the wheelchair to the wood chair they had. • This wheelchair could also raise her dignity, and she could feel the care from the society. Ma Guohui Entertainment Entertainment Utilization Utilization Fashion Fashion Emotion Emotion Price Price
  37. 37. We build up a prototype using the Lego for the first demonstration and this could also help us with the structure of this product.
  38. 38. The wheels is the product we designed. Assemble the wheels to owner’s own chair. We want this to be charity action,sending love and care to the people who needed.
  39. 39. In our daily life,we can easily catch an uncomfortable and strange sense:Anyone will be considered as a disabled person only if being seated on a wheelchair no matter how healthy he truly is. This feeling to some extent derives from old-obstinate mode of thinking embedded in public minds as well as the outmoded convention of wheelchair design. In fact,we are expected to redefine special population.From the perspective of potential customers for wheelchairs,people far more than the disabled need this product including people with temporary or spasmodic rest of their feet.Actually,those people demands for a mobility tool,which is our new definition of SPRM instead of just wheelchair.We hope to enable people with feet or leg problems back to mainstream which means they could ignore the unwanted attention towards them as well as the questions of reputation.Yet we want to make riding on SPRM be a definite fashion! Present Problem Design Philosophy BEAUTY FOR PUBLIC CHARACTERISTIC CONVENIENT HUMANITY DESIGN
  40. 40. SPRM This is a mobility design for public,used in places such as in airports,train stations,etc.It provides a convenient and comfortable mobility way for the special population.New structural modeling we designed has changed the traditional ones much,to achieve low cost,lightweight,fashion and many other advantages.It helps people abate worries about the danger and inconvenience when carrying a wheelchair in a crowed place.The innovation design focusing on the method of usage enables users feel better with psychological and self-reliance rather than self-esteem and anxiety minds.They could have their own lifestyles just like the healthy people. Concept Design FashionEmotional Ease Of Use Public
  41. 41. E Consciousness Motivation & Target Project Vision: Persona “I Actually I just need some simple mobility for a short time.“ 36 Shanghai Manager Xie is a manager of an international company in Shanghai, taking a flight would all the common to him. But since he had an operation early this year, he wouldn’t be able to walk a lot. So walking in the airport from terminal to terminal could be very difficult to him. He follows the trend of the electronic devices, he changes his cell phone very regular, because he also want to e trendy even if he’s a company manager. He has to wear suit most of the time, which make it even hard for him to travel, not talking about the heavy luggage. Good news is that nowadays most airport offers wheelchair under special needs, but he thinks they are not trendy enough, he believes there is a great potential of business there. • He just needs the wheelchair during his operation recovery. • He lives mostly in the big cities, so he hopes that wheelchairs could also be trendy. • He hopes that these products could be well designed to fit the public environment. • We hope wheelchair could also be part of the public project. • There could be business potentials in the big cities for the new generation of wheelchair. • To people who just need wheelchair for a short, more concentrate could be put on design. Xie Qiangren Entertainment Entertainment Utilization Utilization Fashion Fashion Emotion Emotion PricePrice
  42. 42. Story BoardA System for Public to Rent a Mobility On the Way to Airport Amy. Help me to get a “SPRM”when we arrive airport first~ OK SIR~ At the Gate Go Boarding How to UseGo to Check-in SPRM Station in Airport
  43. 43. Sketching
  44. 44. Based on the concept,question relating to designing and marketing of SPRM have been raised as follows: 1.Would fiber glass be strong enough to be the material of SPRM? 2.Would the structure be strong enough or do we need to add another rope to make it much more steady? 3.Would a bike seat be better and fashionable for SPRM? 4.May hypermarkets be nice places for SPRM to sell?
  45. 45. Overall
  46. 46. Next stage of plan [ ] The project has reached the further development stage followed our planning schedule. We sincerely hope professors and teachers to give us some advice about it. After Spring Festival, we will continue our work. Meanwhile, we also hope to keep touch with teachers and students in your college. Plus, we earnestly hope that some of the students in your lab are willing to join our team! Wish all the best!
  47. 47. Next stage of plan To know To make Abstract Concrete What does it mean? What is the landscape? What could we/ would we /should we do? How should we do it? Project Process Figure Out the Story Tell a New Story Analysis Analysis Synthesis Synthesis Immersion Immersion Action Action It’s a dynamic and emergent process that often seeks opportunity by entering through the end users world to craft and shape, problems, opportunities, strategies, ideas and solutions Understand •Co-design workshops •literature search •Initial ideas Observe•SET analyse •Existing products •Interview •Analysis of needs & problems •Opportunity search •Scenario Brainstorming •Idea Brainstorming •Persona Hypothesis •Project Management •Brief development •Mood boards •Persona Insights Vision •Breath-wise exploration •Brainstorming •Genesis of 4 directions •Evaluation & selection Ideation •Depth-wise exploration •Brainstorming •Genesis of 6 concepts •Evaluation & selection •Experts specialized in users’condition & needs •Users’close relations •Specialists in engineering Concept Generation •Sketches & sketch models •Ergonomics analysis •Functional & technical resolution •User scenarios •Evaluation Concept Development •Mechanical test models •Prototype construction •User trial & evaluation •Expert consultation •Modifications •Refinement •Simplification Testing & Modification •Business plan •Registered company •Development Ventures Business Development •Final digitalmodelling •Final appearance scalemodel construction •Illustration of presentation panels •Finalization of design report •Exhibition design Design Delivery Design Thinking Expert Consultation
  48. 48. References EMOTIONAL DESIGN:Why We Love (or) Hate Everyday Things by DONALD A. NORMAN ENGAGING PERSONAS AND NARRATIVE SCENARIOS by Ph.D. LENE NIELSEN CREATING BREAKTHROUGH PRODUCTS by JONATHAN CAGAN CRAIG M. VOGEL CHANGE BY DESIGN by TIM BROWN DESIGN THINKING by TIM BROWN QUALITY FOR LIFE by OAAO BOCK DESIGN AND TESTING OF A LOW-COST ROBOTIC WHEELCHAIR PROTOTYPE by DAVID P. MILLER http://d-lab.mit.edu/ http://www.yankodesign.com/search/bike http://www.frogdesign.com/process http://www.ottobock.com/cps/rde/xchg/ob_com_en/hs.xsl/350.html http://www.segway.com/ http://www.ideo.com/cn/ http://libweb.zju.edu.cn/libweb/ http://www.flickr.com/photos/adirides/ http://mlab.mit.edu/lfc/Welcome.html http://www.colourlessdesign.com/wp/2010/04/22/15-wheelchairs-bringing-a-ray- of-hope-in-bleak-lives-of-physically-disabled/ http://www.designboom.com/weblog/cat/8/view/7753/wheelchair-design.html https://www.surveymonkey.com/s.aspx?sm=CROFqF2p81MSwFjkdxZmvRvTjGBle miOPw9AORj8sfQ%3d https://www.surveymonkey.com/ http://www.reasonablyclever.com/lego/contest/chair/grid1.html http://www.bbc.co.uk/ouch/messageboards/F3611783?thread=7609742&latest=1 http://www.flickr.com/photos/44067864@N00/229808036/ http://www.flickr.com/photos/cambodiatrust/858006224/ http://www.ianmurchison.info/test/themes/paralympics/wheelchair.html http://www.designersreviewofbooks.com/2008/12/process-50-product-designs-fro m-concept-to-manufacture/ http://www.gampermartino.com/projects/a-100-chairs-in-a-100-days/ http://fairmobility.com/2005/10/12/wijit-gadgjet-power-assist-modification/ http://www.worldortho.com/dev/index.php?option=com_content&task=view&id= 535&Itemid=296 http://bikeforth.org/
  49. 49. Team leader QIU Yiwu SHAO Shiyi Senior Industrial Design - Art Layout http://www.qiuyiwu.com http://www.you-miss.me Industrial Design - Art Layout - SDI SDI( Studio of Design Innovation ) -- A minor in Chu Kochen Honors College ITP( Intensive Training Program of Innovation and Entrepreneurship ) -- A minor in Chu Kochen Honors College Industrial Design + Business Administration Industrial Design - Science Industrial Design - Digital Media - SDI Mechanical - Engineering - SDIIndustrial Design - Engineering Industrial Design (Sichuan University) Senior Junior Junior Junior Junior Sophomore Sophomore Senior LI Ke CHEN Qingyuan QIAN Yedan YE Haiwei ZHAO Chen SUN Xin CAO Yu LUO Zhening LI Qiong PENG Junjie Born in Wenzhou,a city with booming private economy. Love experience special things as well as unique life. Born in Hangzhou ,Zhejiang Province like film photographic and something fashion.I believe that "imagination rules the world" Born in Hangzhou ,Zhejiang Province what he always insist on is "to be the best,you could be the better at least" Born in Changsha , Hunan Province Always passionate! Always optimistic! Always cherish a belief that in this world I can make the difference! Born in Nantong , Jiangsu Province She always have passion on what I do,no matter industrial design or media design,Biology or Chemistry. Born in Wenzhou , Zhejiang Province With a heart in faithful belief to welcome the surprising unknowns in different realms.Free shuttle between engineering and art. Born in Tianjin I am a person who works only for examinations but for the pursuit of creative works. Senior Industrial Design - Art Layout - SDI http://www.zhening.me born in Taizhou but live in Shanghai,like graphic design.I hope I have a hardworking spirit on my design. Senior Industrial Design - English - ITP http://www.alexpe.me/ Born in Chongqian Experimental me. Senior Industrial Design - Art Layout http://www.yuansisi.me/ Born in Ningbo ,Zhejiang Province Never forget dream even you are awake. Born in Baotou , Nei Monggol Warm the world with a designer's passion! Senior Industrial Design - Art Layout - SDI http://www.qioong.com/ Born in Zhoushan ,Zhejiang Province She always think about what will be "Good Design" and try my best to do her "good design" Industrial Design - Art Layout - SDI http://www.sunxin.me/ Born in Nanjing , Jiangsu Province Like the search for new things,like to keep trying different experience. Would like to bring people a better life through design. GU Shihong Industrial Design - Art Layout Born in Zhoushan , Zhejiang Province A energetic boy like interaction design and hot music.I will always be gentle and humble to do my design. YUAN Sisi Team Members

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