6. WHAT IS DESIGN THINKING?
Systems to deliver products and
services rather than look and
functionality of products
Addresses the needs of the people
who will consume a product or
service
Innovative—distinguish the brand
from other products
Non-profits are beginning to use
design thinking to develop better
solutions
7. GAME 1: PEOPLE TO PEOPLE
1. Walk around at random until I say "people to
people";
2. Lock one arm with whoever is next to you at that
moment.
3. I will mention two body parts, for instance: "elbow to
toe.‖ The 2 people have to touch their elbow with the
other person’s toe and freeze in that position.
4. Break and repeat.
8. GAME 1: PEOPLE TO PEOPLE –
WHY?
To show that in order to be innovative, you have to be
ready to do anything, even if it seems crazy!
To see that there are so many ways to accomplish one
thing.!
The importance of working in a team!
9. CHANGES HOW WE THINK
Design thinkers look for new
ways to approach problems
and improvise solutions
the edges: places where
―extreme‖ people live
differently, think differently, and
consume differently
Not only form or function, but
also how you will distribute it
10.
11. APPROACH OF DESIGN THINKING
Taps into qualities we all have,
but usually do not use because
of conventional thinking
Recognize patterns, to construct
ideas, that have emotional
meaning, in media other than
words or symbols
12. GAME 2: HUMAN KNOT
Cross your arms
Grab someone’s right hand with your right hand—cannot be
anyone next to you!
Grab someone’s left hand with your left hand—cannot be anyone
next to you!
13. GAME 2: HUMAN KNOT—WHY?
To show the importance of cooperation
Coming up with an idea, can be like untying a knot—there are a
lot of twist and turns in order to formulate an organized solution
Similar to the three spaces—
implementation, ideation, implementation
Implementation- how do we go around doing this?
Ideation- trying out different ways to untangle
Implementation- making progress and actually figuring it out!
14. PROCESS-THREE SPACES
Inspiration
The problem or opportunity
that motivates the search for
solutions
Ideation
The process of generating,
developing, and testing ideas
Implementation
The path that leads from the
project stage into people’s
lives.
15. INSPIRATION
The brief- framework and
benchmarks to measure
progress
Based on price point,
available technology,
market segment
How to start: instead of the
conventional way of asking
people what they want,
observe the actual
experiences.
16. IDEATION
Create choices and
different insights about
human behavior
Test competing ideas
against one another
Empathy for people and for
disciplines before one’s
own.
Openness, curiosity,
optimism, learning through
doing, experimentation
17. IMPLEMENTATION
From ideation a concrete, fully
conceived action plan.
Prototyping--turning ideas into
actually products and services
that are then tested, iterated, and
refined.
Important for products and services
destined for the developing world,
where the lack of infrastructure, retail
chains, communication networks,
literacy, and other essential pieces of
the system make it difficult to design
new products and services
19. TIPS: HOW TO APPLY
1. What moves your users?
2. All content is communication
3. What’s the user’s investment?
4. What are your user’s individual motives?
5. Embrace ambiguity
6. Change your frame
7. Know your blindspot
8. What’s your surplus value?
9. Help users help each other
10. What differences make a difference?
11. Don’t lose yourself in metrics and numbers
20. QUESTIONS?
How can you incorporate design thinking into your daily life?
Do you agree with design thinking?
24. THE FUTURE
SMS CONSULTATION
DISTANCE LEARNING
HANDHELD HOSPITAL
DIY CHECK UP
GAMING FOR HEALTH
MOBILE DISTRIBUTED WEALTH
OFF THE GRID ENERGY
25. EVOLUTION
mobile technology as a catalyst for change
especially important in countries with little or no healthcare
infrastructure and areas in which there are few trained healthcare
professionals.
shift towards one-on-one, in- field diagnostics and monitoring.
Services that were once only available at a doctor’s office or
hospital are now available on-demand through low-tech,
affordable solutions.
From: psfk consulting
26. EMBRACE
Based in Bangalore, India
Came out of d.school's
Entrepreneurial Design For Extreme
Affordability class in 2007,
Looks like miniature sleeping
bag, but in reality, will saves lives of
vulnerable infants.
new, low cost solution to help keep
low birth weight babies' body
temperature warm so they can
survive and thrive in developing
countries.
