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Creativity and Innovation - introduction الإبداع والابتكار - مقدمة

Creativity and Innovation - introduction - الإبداع والابتكار - مقدمة المقرر

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Creativity and Innovation - introduction الإبداع والابتكار - مقدمة

  1. 1. Creativity and InnovationARCT 351CREATIVITY AND INNOVATIONINTRODUCTION Yasser Digitally signed by Yasser Mahgoub DN: cn=Yasser Mahgoub, c=QA, o=QU, ou=DAUP, Mahgoub Date: 2012.03.02 18:20:05 +0300 Creativity and Innovation - Dr. Yasser 1 Mahgoub
  2. 2. Creativity• Creativity comes from the Latin term creō "to create, make" .• Mumford suggested: “Over the course of the last decade, however, we seem to have reached a general agreement that creativity involves the production of novel, useful products” (Mumford, 2003, p. 110) Creativity and Innovation - Dr. Yasser 2 Mahgoub
  3. 3. Creativity and Innovation - Dr. Yasser 3 Mahgoub
  4. 4. • has the following definition of creativity: The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.• A "new" idea is a combination of old elements.• Being able to devise new combinations depend on your ability to discern relationships between seemingly disparate items. Creativity and Innovation - Dr. Yasser 4 Mahgoub
  5. 5. • Creativity is… 1. having the ability to create 2. characterized by originality of thought; having or showing imagination: a creative mind 3. designed to or tending to stimulate the imagination: creative toys 4. characterized by sophisticated bending of the rules or conventions: creative accounting Creativity is… • Doing something new in a new way. • Doing something you’ve done before as if for the first time. • Seeing with new eyes. • A way of expressing your unique vision or perspective. • Utilizing an essential human gift that you can give yourself in any moment. • A way of accessing your life force. • A process in which we can make our dreams a reality. • A method of becoming one with your higher self. • Creativity is allowing an inner voice to sing. Creativity and Innovation - Dr. Yasser 5 Mahgoub
  6. 6. Definitions• From Creativity - Beyond the Myth of Genius, by Robert W. Weisberg. ..."creative" refers to novel products of value.• "The airplane was a creative invention."• "Creative" also refers to the person who produces the work?• “Picasso was creative.“• "Creativity," then refers both to the capacity to produce such works and to the activity of generating such products." (page 4)• It is not enough for it to be novel: it must have value, or be appropriate to the cognitive demands of the situation." (page 4) Creativity and Innovation - Dr. Yasser 7 Mahgoub
  7. 7. Definitions• From Human Motivation, 3rd ed., by Robert E. Franken: Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396)• Three reasons why people are motivated to be creative: – need for novel, varied, and complex stimulation – need to communicate ideas and values – need to solve problems (page 396) Creativity and Innovation - Dr. Yasser 8 Mahgoub
  8. 8. Definitions• In order to be creative, you need to be able to view things in new ways or from a different perspective, you need to be able to generate new possibilities or new alternatives.• Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things unknown. (page 394) Creativity and Innovation - Dr. Yasser 10 Mahgoub
  9. 9. What prevents people from being creative or innovative?Barriers Blocks and Limiting Beliefs Switch To Positive Attitude The tendency to focus on the negativeNegative Attitude aspects of problems and expend energy Seek the inherent opportunities in the situation. on worry. Fear of looking foolish or being laughed Failure is a necessary condition of and a steppingFear of Failure at. stone to success. Not having time to think creatively. The over-stressed person finds it difficult to Long-term success is linked to the ability toExecutive Stress think objectively at all. Unwanted stress innovate . reduces the quality of all mental processes. A tendency to conform to accepted Some rules are necessary, but others encourage patterns of belief or thought – the rules mental laziness.Following Rules and limitations of the status quo – "Every act of creation is first of all an act of hampers creative breakthrough. destruction." ~ Pablo Picasso Identify and examine the assumptions you areMaking Many both conscious and unconscious making to ensure they are not excluding newAssumptions assumptions restrict creative thinking. ideas. Challenge assumptions. Investing all your intellectual capital into "Innovation is not the product of logical thought,Over-reliance on logical or analytical thinking – the step- although the result is tied to logicalLogic by-step approach – excludes structure." ~ Albert Einstein imagination, intuition, feeling or humor. Creativity and Innovation - Dr. Yasser 11 Mahgoub
  10. 10. Systems Model of Creativity• From Creativity - Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi. Ways that "creativity" is commonly used: – Persons who express unusual thoughts, who are interesting and stimulating - in short, people who appear to unusually bright. – People who experience the world in novel and original ways. These are individuals whose perceptions are fresh, whose judgments are insightful, who may make important discoveries that only they know about. – Individuals who have changes our culture in some important way. Because their achievement are by definition public, it is easier to write about them. (e.g., Leonardo, Edison, Picasso, Einstein, etc.) (pages 25-26) Creativity and Innovation - Dr. Yasser 12 Mahgoub
  11. 11. Systems Model of Creativity• According to Mihaly Csikszentmihalyi creativity happens in the interaction between: – an individual, who “is” creative – a domain, in which the creative work is situated, and – a field, which judges this work as creative.• So creativity is the result of an individual working in an area (domain) whose work is considered by someone (field) as creative.• “Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one. What counts is whether the novelty he or she produces is accepted for inclusion in the domain." (page 28 Creativity and Innovation - Dr. Yasser 14 Mahgoub
  12. 12. A scientific definition• Individual Person who “is” creative and is often associated with the creativity.• Domain Symbol system, immaterial, e.g. mathematics, physics, art of drawing.• Field People who work in the domain or use its products/processes (e.g. the public in art, fellow researchers in science).• Creativity is the interplay between the individual, the domain and the field. Keep this in mind if you want to be creative, if you want to assess the quality of your work and when you choose your domain. Creativity and Innovation - Dr. Yasser 15 Mahgoub
  13. 13. Daniel Libeskinds 17 words of architectural inspiration• l• Optimism vs Pessimism• Expressive vs Neutral• Radical vs Conservative• Emotional vs Cool• Inexplicable vs Understood• Hand vs Computer• Complex vs Simple• Political vs Evasive• Real vs Simulated• Unexpected vs Habitual• Raw and Refined• Pointed not Blunt• Memorable vs Forgettable• Communicative vs Mute• Risky vs Safe• Space vs Fashion• Democratic vs Authoritarian Creativity and Innovation - Dr. Yasser 16 Mahgoub
  14. 14. ENDCreativity and Innovation - Dr. Yasser 17 Mahgoub