This is my first portfolio project here at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Chante’ Moore
Project & Portfolio I: Week 3
January 26, 2019

2. As an imaginative child, Chante’ has always
believed in following your dreams. Being from
the city of Baltimore, Moore has always seen the
“charm” in people; Even when they haven’t seen
it in themselves. As an active member of her
community, Moore strives for greatness not only
for herself, but also for others. Many close to
Chante’ would say that she does more for others
than she does for herself.
IDENTITY

3. Chante’ Moore is professional
and dependable. -Tiarra
Greene (Former Employer)
PROFESSION
Potential Job Titles:
• Agent and Business Manager of
Artists
• Marketing Manager
• Meeting, Convention, and Event
Planner
Caregiver Archetype - guiding
clients to perfect their craft with an
empathetic mindset. With the use of
known industry techniques along
with incorporating the individual’s
needs to ensure greatness
throughout their brand.
Entertainment Business Representative for Music Artists an

4. DEMOGRAPHICS: 78% Female, 29-37 years old, Predominately White,
Married, College Educated, Located on the East Coast of the United States.
PSYCHOGRAPHICS: Enjoys social media use, networking, reading, spending
quality time with family. Animal lovers.
IDEAL AUDIENCE MEMBERS: Sarah Lee-Splin, HR Manager (Interscope
Records), Hope Parks, Directing Manager (Interscope Records), Georgia Lynn
Marketing Manager (Interscope Records)
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
1. Land an entry-level event planning position at Interscope
Records.
Connect with, other entry-level prospective Event planners now
to inherit future collaborations. Deadline- March 31, 2020
Mid Term: (2025)
1. To plan the most the anticipated events in the entertainment
industry. Start to use my expertise from event planning and my
established business relationship with Interscope records to
deviate into Artist management. Invite prospective artist who I plan
to manage my jaw dropping events.
Bring the most anticipated artists to Interscope Records under my
management. (At least two per year)
Long Term: (2040)
A. Work as the leader of artist management at Interscope Records.
Start my own division under the Interscope Empire. A division that
contracts and molds the company’s artist management into the
ideal perfection for the company and the entertainment industry.
Every year, we will exceed history’s victories of management style
with locking in the most deals with artists and company’s within the
entertainment business, all from the use of this program.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 97%
Microsoft Office 65%
Attention To Detail 94%
Creativity 94%
SOFTHARD
Microsoft Excel 45%
Artist MGMT
20%
Strong Work Ethic 98%
Public Sharing 60%
SOFTHARD

7. Together, we will find your sparkle.
I Promise to find the spark in my clients and
to help them achieve their long and short
term goals. Trust me and together we will
fulfill the needs of your brand. Look no
further for the one you can instill your trust
in.
PROMISE

8. Chante’ Moore is professional
and dependable. -Tiarra
Greene (Former Employer)
CREDENTIALS
Work Experience:
• Professional Office File Clerk (Two
Years)
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Hobbies:
Helping Others To Follow Their
Dreams

9. COMPETITION
Jazmine Tut
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
Class President Senior Year of High School
Skills and Proficiencies:
• Public Speaking - 68 endorsements
• Social Media Marketing - 68 endorsements
• Microsoft Office - 55 endorsements
Chante’ Moore
Overall Online Presence:
• Over than 300 connections, banner image not yet
customized, Professional headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized, Official
sidenotes included
• Grade: Poor, 47 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Trained many new coming staff at a private insurance
firm
• Taught youth classes while enrolled in school
Skills and Proficiencies:
• Social Media Marketing - 72 endorsements
• Microsoft Office- 54 endorsements
• Public Speaking - 86 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL not yet customized, No official side noted
• Grade: Average, 56 out of 100

10. COMPETITION
Vivica Jean
Industry Experience:
• ~7 years of Artist Management, 3
years as a marketing manager at
THG, 1 year currently at Interscope
Education:
• Marketing , B.S.
• Business Management, M.S.
Noteworthy Experience:
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Chante’ Moore
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Good, 74 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
To bring back the quality of dreams and aspirations.
To help others reach their full potential even to those
who were told they would never shine. To Bring
sparks and sparkle back into the world.
CHANTE’ “SPARKLE” MOORE
Moore earned the nickname “Sparkle” from
her choice of rhinestone and glitter fashion
and more importantly, because of her strong
ability to shine. Moore now uses her time in
helping others to shine.

12. NETWORKING &
MANAGEMENT
Industry Events & Organizations
• Management in people convention - July 21, 2020 New
York, NY
• Mix ’N Bowl 2020 - January 30, 2020 Washington DC
Management
• Tish Taylor Presents - Talent Manager and mother of
Jacob Latimore, holds management classes monthly.
• Website: Full Sail digital portfolio site to showcase school
work; use this site as a professional way on contact and to
showcase my work and collaborations as I grow in the
industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level management professional with
at least 15 years of experience in artist management;
A disciplined business woman who is eager to help
others.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• To start working closely with local artists to help
with their development process in getting their
name out there.
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
• Learn Spanish - Duo lingo

14. Chante’ Moore
In recent years, people have been forgetting to follow their dreams. With social media rising in a world
of “catfishing” and “flexing for the gram”, many people think that success is money or being the best at
following trends, but as the imaginative kid I was and the dreamer I am today, I understand that the
journey itself makes the success taste much more sweet. I Chante’ Moore am the person who will
help you to follow your dreams, I will show you that life can in fact have shortcuts if you have the right
team beside you. In fact, helping others follow their dreams has always been my passion. At the age
of 6, my younger sister expressed to me that she wanted to start her own youtube channel. Me being
the natural helper I will always be, at the age of 14, I set up her channel for her, recorded her while
she sang, danced, and played with toys all because she had a dream and I believed in it. 7 years
later, my sister has over a million subscribers on her youtube channel and almost two million
on all of her social media platforms combined. My passion is to create more stories like my
sister’s.

15. REFERENCES
Tut, J. (2019). Jazmine Tut LinkedIn Profile. Retrieved
September 12, 2019, from https://www.linkedin.com/in/patrick-
brush-a1930786/
Jean, V. (2020). Vivica Jean LinkedIn Profile. Retrieved
January 11, 2020, from https://www.linkedin.com/in/tracie-
kalkbrenner-5113503/
ONETOnLine.org. (2020). Summary Report for: 15-1199.10 -
Search Management Strategists. Retrieved April 14, 2019,
from https://www.onetonline.org/link/summary/15-1199.10
Interscope. (2019). Interscope Company Page on Glassdoor.
Retrieved November 23, 2019,
https://www.linkedin.com/search/results/people/?facetCurrentC
ompany=%5B%223006%22%5D&keywords=interscope&origin
=FACETED_SEARCH
Interscope Career Site. (2019). Talent Management- Job
Description. Retrieved April 14, 2019, from
https://www.interscope.com
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019,
from https://www.linkedin.com/company/professional-bull-
riders-inc./