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Are you male or female?
The majority of people from my results were of the female gender.
However this will not change my initial decision, as after further research
the majority of magazine of the rock genre are aimed at a mixed gender
audience.


                                                     Gender




                                                                              Male
                                                                              Female
How old are you?
After tallying my results I found that all of my audience were in the age
range 14 – 18. As a result of this I have decided to use these results and so
will create a more informal and current magazine which is accessible to this
age range.




                                                            Age




                                                                                14 - 18
                                                                                18-25
What colours do you associate
  with the rock genre?
I found a range of answers for this question . Because there was an answer for
every option I have decided that I will try to incorporate these colours into my
magazine, however will go for the majority votes with black, red and purple for
my colour scheme.

                                                         Colour



                                                                                   Black
                                                                                   Purple
                                                                                   Yellow
                                                                                   Red
                                                                                   Green
                                                                                   White
                                                                                   Other
Who are your favourite
bands/artists of the rock genre?
From my results I could not draw a conclusion and so from this I have decided
that I will include all of the bands/ artists listed in my questionnaire thus will
appeal to a wider audience and will appeal to everyone.



                                                         Band/Artist



                                                                           Led Zepplin

                                                                           Rage Against The
                                                                           Machine
                                                                           Trivium

                                                                           Shine Down

                                                                           Other
How often do you buy magazines?
Again I concluded a range of answers . However I decided to go with
the majority of results and therefore my Rock magazine Will be
published and so will keep my target audience up to date with current
events and the latest news.



                                                        Purchase




                                                                        Daily
                                                                        Weekly
                                                                        Monthly
                                                                        Other
How much are you willing to pay
for a magazine?
Because I want to appeal to a large target audience and make a
profit, looking at my results I have found the preferred price is £2 and so
this will influence my decision. From this I will charge £2.



                                                            Price




                                                                              £1
                                                                              £2
                                                                              £3
                                                                              Other
Do free gifts influence you when
buying a magazine?
75% of my audience answered yes to my question and so to entice my
audience to buy my magazine I will include free gifts.




                                                    Free Gifts




                                                                     Yes
                                                                     No
What attracts you the most about
music magazines?
I had an even amount of results for each option of this question. However
this will not directly affect my decisions as from answering other questions
and looking at other professional magazines I will include the options below.



                                                         Interests




                                                                                Gifts
                                                                                Posters
                                                                                CD's
                                                                                Bands
What type of article do you prefer to
read?
When tallying my results I concluded that my target audience preferred
interviews over other articles. As interviews are a common feature in music
magazines I will include 3/4 interviews. To show I have catered for my
target audience I will create a chatty and informal interview.


                                                        Articles




                                                                         Interviews
                                                                         Gigs
                                                                         Reviews
What three words do you associate
with the rock genre?
I had a variety of answers for this question. I used this question to give me
inspiration for masthead (name of magazine) ideas. These connotations of
rock music will be used to influence ideas for font etc. For example a popular
answer was bold hence my font will be big, bold and dramatic.
                                                    Connotations



                                                                            Death
                                                                            Black
                                                                            Drugs
                                                                            Hammer
                                                                            Smash
                                                                            Bold
                                                                            Loud
                                                                            Impact
Write one good and bad thing about
music magazines?
Good:
 Posters
 Free Gifts/CD’s
 Backstage Gossip
Bad:
 Advertisements
 Too much information about the same bands
 Not enough concert/gig information.

   Again my ideas for this question have already been
   answered in above conclusions, however the only criticism of
   magazines I found was that there are too many
   advertisements and so I will not include any in my rock
   magazine.
If you could put any article in a rock
genre magazine, what would it be?

 Backstage Information
 Festivals
 Concert/Gigs Information


    From my results I was able to conclude that
    my audience would be interesting in reading
    the above articles. Hence to appeal, I will
    include them all in my rock magazine.

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Audience Research Questionnaire Results

  • 1.
  • 2. Are you male or female? The majority of people from my results were of the female gender. However this will not change my initial decision, as after further research the majority of magazine of the rock genre are aimed at a mixed gender audience. Gender Male Female
  • 3. How old are you? After tallying my results I found that all of my audience were in the age range 14 – 18. As a result of this I have decided to use these results and so will create a more informal and current magazine which is accessible to this age range. Age 14 - 18 18-25
  • 4. What colours do you associate with the rock genre? I found a range of answers for this question . Because there was an answer for every option I have decided that I will try to incorporate these colours into my magazine, however will go for the majority votes with black, red and purple for my colour scheme. Colour Black Purple Yellow Red Green White Other
  • 5. Who are your favourite bands/artists of the rock genre? From my results I could not draw a conclusion and so from this I have decided that I will include all of the bands/ artists listed in my questionnaire thus will appeal to a wider audience and will appeal to everyone. Band/Artist Led Zepplin Rage Against The Machine Trivium Shine Down Other
  • 6. How often do you buy magazines? Again I concluded a range of answers . However I decided to go with the majority of results and therefore my Rock magazine Will be published and so will keep my target audience up to date with current events and the latest news. Purchase Daily Weekly Monthly Other
  • 7. How much are you willing to pay for a magazine? Because I want to appeal to a large target audience and make a profit, looking at my results I have found the preferred price is £2 and so this will influence my decision. From this I will charge £2. Price £1 £2 £3 Other
  • 8. Do free gifts influence you when buying a magazine? 75% of my audience answered yes to my question and so to entice my audience to buy my magazine I will include free gifts. Free Gifts Yes No
  • 9. What attracts you the most about music magazines? I had an even amount of results for each option of this question. However this will not directly affect my decisions as from answering other questions and looking at other professional magazines I will include the options below. Interests Gifts Posters CD's Bands
  • 10. What type of article do you prefer to read? When tallying my results I concluded that my target audience preferred interviews over other articles. As interviews are a common feature in music magazines I will include 3/4 interviews. To show I have catered for my target audience I will create a chatty and informal interview. Articles Interviews Gigs Reviews
  • 11. What three words do you associate with the rock genre? I had a variety of answers for this question. I used this question to give me inspiration for masthead (name of magazine) ideas. These connotations of rock music will be used to influence ideas for font etc. For example a popular answer was bold hence my font will be big, bold and dramatic. Connotations Death Black Drugs Hammer Smash Bold Loud Impact
  • 12. Write one good and bad thing about music magazines? Good:  Posters  Free Gifts/CD’s  Backstage Gossip Bad:  Advertisements  Too much information about the same bands  Not enough concert/gig information. Again my ideas for this question have already been answered in above conclusions, however the only criticism of magazines I found was that there are too many advertisements and so I will not include any in my rock magazine.
  • 13. If you could put any article in a rock genre magazine, what would it be?  Backstage Information  Festivals  Concert/Gigs Information From my results I was able to conclude that my audience would be interesting in reading the above articles. Hence to appeal, I will include them all in my rock magazine.