Web 2.0 is a new way of thinking about software that emphasizes user participation, openness, and network effects to create a more mature Internet. Companies can benefit from Web 2.0 by gaining measurable increases in innovation, knowledge, lower costs, and higher revenues by tightly integrating these technologies. Web 2.0 tools present vast opportunities for companies if they know how to use technologies like social networking sites, which now attract over 100 million monthly users, to engage consumers and harness creativity internally.

2. Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet a more mature, distinctive medium characterized by user participation, openness, and network effects.

4. Companies not only tightly integrate Web 2.0 technologies with the work flows of their employees and create a “networked company,” linking the customers and suppliers through the use of Web 2.0 tools.

6. Infrastructure

7. Operations

8. Organization

9. Outsourcing & Offshoring

10. Strategy

12. Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month.

14. Many organizations, keen to harness Web 2.0

15. internally, are experimenting with the tools or

16. deploying them on a trial basis.

17. A Presentation By, Chandrasekar.V