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Recipe Cards
Tests and experiments
**Marie, Hannah and Charlotte**

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This was our first attempt at planning out the layout for are vegetarian recipe cards
which gave us the chance to improve on our skills and be able to get back into
using the program Photoshop. This recipe card uses the layout of a recipe card
which is something we have used and developed into our other design o create a
new and different way to format this. The colours that we have used for this design
are quiet feminine and is something that we needed to improve upon especially
when we are appealing to both the male and female market. We feel that the layout
is simple but could be seen as boring with basic fonts and colours which don’t
make it eye catching for a reader.

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As we made more of these recipe cards
we tried to develop our skills and creating
new ways to present the photography of
the food. In this case we have duplicated
the image and added on edit to one
version of the image to black and white
which helps to draw the attention of the
reader with the small use of colour. We
have also used a hand written font which
looks rustic and follow through with the
theme of the recipe cards because when
creating each card which tried to use
colours, fonts and layout that suited to
that recipe. The font we decided on was
made to look like a typewriter, computer
style which is simple and clear to read, we
have also chosen to add a photograph of
the recipe on the back of the recipe card
to which makes it look more detailed but
not to clutters and busy. We have also
made sure that we incorporate the
vegetarian logo in to front of the recipe
card to suit the brief

4. 4
There is a strong theme throughout this
recipe card design, using bright colours
such as greens and yellows which reflect
the image we have used and is also a
very citrusy colour which helps to catch
the attention of the reader, we have also
incorporated the vegetarian society logo
into the front of these designs, which is
something that the client requested. We
like the hand written font to this recipe car
because it quirky and gives it that
homemade feel, which is appropriate for
any age. However we feel that if we were
to improve on we could look to change the
colour of the background because using
that grey/ blue colour which could be seen
as a bit gloomy and draining but we do
like the use of the close up shot of the
lime and blueberry crumble creams as it
adds definition and the idea of texture to
the photography, which is also a more
creative way than the norm.

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When creating this recipe card we
deciding to change the way that the title is
seen by adding more colour and changing
the font to suit that word, which thought
worked well but when used in production
wasn’t appropriate for the market we were
targeting and was different to other recipe
cards on the current market. The main
font we used for the method and
ingredients we would not look to use
again as we feel it can be quite difficult to
read because of its chunkiness. The
sizing of the font is also something to
consider as we feel that the ingredients
list was too large and in some respects
looks quite childish. The placement of text
and image is also something that could be
improved upon on this recipe card as
some of the words become unclear and
difficult to read with the darkness of the
image behind.

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Overall we are very happy with this design because It looks elegant and
sophisticated that isn't to cluttered and busy, such as the one chosen for this recipe
card which reflects this theme. The colours that have been used also reflect the
colours within the image pulling out the orange tones from the burger. We decided
to use a sans serif font for the ingredients and method which is a simple font that is
clear to understand. For the image we have tried editing the photograph to break it
up a bit which follows through from the front to the back of the recipe card. These
stripes help to make it more visually appealing for readers and have taken a
approach to this.

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When putting the photographs together we decided to use a black and white strip
through some parts if the image which is something that we don’t like about this
particular image because the swirls and stripes make it unclear and could be quite
difficult to see. However we do like the placement of the text and images on the
front pages as if brings your focus to the title of the recipe and by giving them a
close of the food if gives them another element and aspect to look at. Another thing
that we will need to take into consideration is the fact that there is no image used
on the back of the recipe card which mean that there is a lot of text on that page
with nothing to split this text up, especially when using blacks and greys making it
less visually appealing.

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Overall we like the format and layout to this recipe card, and so we like the use of
the checked board to present the image on the back of the recipe card as it makes
it look creative and different to other recipe cards we have created, and is also seen
as a way to present some of the information on cooking times and serving portions.
We also like the title of the recipe card combing all colours of the photographs and
tie’s them together. We changed the font of the main body of text from a purple to a
black/ grey font which we feel works best because if fits in well with the rest of the
recipe card and making it clearer to read. However, the font of the text could be
seen as difficult to read as it is as a serif font and is quite scribbly.