Music mag ad research

1. Artist Name: Distinctive, due to its’ large sizing and the
colour employed. The colour scheme for the typography
makes clear reference to the costume, in particular the top.
Album Name: Although
it doesn’t match the
size of the artists’
name, its’ appeal
derives from the
difference in colour in
comparison to the rest
of the copy.
Hit Single: This acts as an incentive for
a consumer to purchase the album.
Release Date: Informs consumers of when the
product will be available for consumption.
Website: For all information or the artist.
Setting: The location is the same for both the
album and CD cover, however there is a
difference in props used for a different feel. The
sun bed has connotations of relaxation, and the
baby pool invites juxtaposition – maybe as she is
playful with conventions. Rhys Nelson

2. Key image: Same image is used for both the album cover and
magazine advert, possibly for increased consumer awareness
of the new album. Band name: The
layout helps
consumers to
understand the
most important
piece of copy.
Album name: The colouring and
sizing helps the audience to
comprehend what is the second
most important piece of
information on the advertisement.
Hit Single: Those who like the
single are more inclined to buy
the album, because the single is
on it.
Release Date: It is ready for
purchase. To ensure it is bought
legally, the advert displays where
consumers can buy it online. Rhys Nelson

3. Key image: Same image is used for both the album cover and
magazine advert, perhaps to enhance the level of awareness
for the artists’ product. Band name: The
layout helps
consumers to
understand the
most important
piece of copy.
Album name: The colouring and
sizing communicates the
importance of the information
presented, along with fitting the
coherent colour scheme.
Hit Single: A device which is
heavily used to bring in more
sales, as the single should be
recognisable and symbolise the
feel for the album. This makes
those who like the single, more
likely to buy the whole album,
rather than just the single. Rhys Nelson
Website: The source
for all important
information,
regarding the artist.
This could include
Tour Dates and
concert merchandise.
Crediting the
record companies,
as this could work
as a promotional
tool for them, as
this artist is
essentially their
product and
portfolio.