Intro to Developmet Communication

2.  DEVELOPMENT is usually expressed in
economic terms such as employment
rates, per capita income and gap.
 However, experience tells us that
economic growth statistics alone do not
constitute development

3.  Development is a total approach. It does not
involve economic programs.
 The development of people is the main focus of
this total approach.
 (Imperial, Soledad. Monograph on Development
Communication. 1990, p.13)

4.  Development journalism is a form of
mass communication which intends
to promote human development by
imparting ideas, cultivating attitudes
and teaching the skills a developing
country needs.

5.  According to Nora Quebral, “the very
phrasing of development
communication indicates its
orientation to goals, not to means,
which is implicit in the terms ‘mass
communication’ or ‘interpersonal
communication’.”

6.  Some of the more qualitative ones are the
enhancement of the quality of life, the unfolding of
the human personality, the humanization of the
individual.
 They are all variants of the view that development
does not end with a high GNP nor even with a
high per capita income. The transformation of man
must be the goal of development.