Marketing & Communications• OCC VISTA marketing and PR 101• Developing content & utilizing online tools• messaging• VISTA alumni• Easy, everyday ways to support OCC VISTA
Marketing & PR 101Planning an event on campus or in community? Develop a promotion plan!• Pre-event promotion – Press release? – Posters? – E-vite? – Facebook event? – Email? – Campus & OCC website? – Text? – Co-sponsorships• Don’t forget post-event promotion opportunities!
Event planning: who else to invite• Local media (newspaper, TV, radio)• Campus media• Local lawmakers• Community constituents & leaders• Campus leaders
• Getting media attention http://pressreleases.scripps.com/release/1212• Press Release basics – Who What When Where – Why & How • Emphasize SUCCESS, IMPACT, RESULTS • How & Why VISTA was instrumental in project/event/etc. • How can you highlight VISTA core principles: anti-poverty focus, community empowerment, capacity building, sustainable solutions – ID Photo ops http://www.flickr.com/photos/ineedpublicity/2409067544/ – Quotes! – Watch for empty acronyms
Your new BFF: campus communication staff• TASK: introduce yourself to campus communication staff! – Your VISTA position could be a story! – http://news2.marietta.edu/nod e/1134
Be your own publisher!• OCC website• Campus website• http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm• Community partner website• VISTA Blog Share info with• VISTA Voice OCC staff to post• Facebook, Twitter, Linked In to our social media sites!• You Tube• Handouts/factsheets• Slideshare• Flickr http://www.flickr.com/photos/56204552@N03/sets/• http://www.flickr.com/photos/53746237@N06/sets/
• Audience includes: – Current VISTAs – Site mentors & community service directors – Campus leadership – VISTA donors/supporters – Other Campus Compact state offices – Alumni VISTAs – Lawmakers/decisionmakers
Lights, camera, action! Share ACTION shots!Reminder: photos of children require signedrelease forms (uploaded to Wiggio).
A few more Flickr tipsAccounts•Personal account•VISTA accountUploading•Descriptions•Tags: Ohio Campus CompactAmeriCorps VISTADownloading•Actions•view all sizes http://www.flickr.com/photos/yayagirls/2275417742/A ll rights reserved by Yayagirls•Quality over quantity•FAQ!
Moving toward consistency…Past samples of VISTA email signatures• Poverty Programs Coordinator Ohio Campus Compact AmeriCorps VISTA• Campus and Community Collaborator AmeriCorps VISTA• Ohio Campus Compact AmeriCorps* VISTA• Americorps* VISTA, Ohio Campus Compact: Veterans Service Coordinator• OCC AmeriCorps VISTA, Service-Learning• AmeriCorps VISTA Ohio Campus Compact• AmeriCorps*VISTA
Consistent titles for business cards, email signatures, voice mail, etc.Your NameOhio Campus Compact AmeriCorps VISTASummer AssociateCampus Program or TitleUniversity Namesnail mail addressEmailPhonewww.ohiocampuscompact.orgOptional: website of college program
VISTA presentation examples• Slideshare http://www.slideshare.net/ohiocampuscompact• Prezi http://prezi.com/rltooihj-a7o/the-ohio-state-university-early-college-outreach-americorpsvista-impact-report/
Menu of Opportunities Ways to support OCC VISTA• Appetizers – Kroger Community Rewards www.kroger.com/mykroger/Pages/community_rewards.aspx – GoodSearch&GoodShop http://www.goodsearch.com/nonprofit/ohio-campus-compact.aspx• Main Course – Create a Razoo fundraising page http://www.razoo.com/story/Ohio-Campus-Compact- Ameri-Corps-Vista • Ask friends, colleagues, contacts to donate• Desserts – ID foundations, businesses or individual donors – Design your own VISTA fundraiser