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Marketing & Communications•   OCC VISTA marketing and PR 101•   Developing content & utilizing online tools•   messaging• ...
Marketing & PR 101Planning an event on campus   or in community? Develop   a promotion plan!• Pre-event promotion   –   Pr...
Event planning:            who else to invite• Local media  (newspaper, TV,  radio)• Campus media• Local lawmakers• Commun...
•                  Getting media attention    http://pressreleases.scripps.com/release/1212• Press Release basics   – Who ...
Your new BFF:         campus communication staff• TASK: introduce  yourself to  campus  communication  staff!  – Your VIST...
Be your own publisher!• OCC website• Campus website•   http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm• Com...
• Audience includes:  – Current VISTAs  – Site mentors & community service directors  – Campus leadership  – VISTA donors/...
Lights, camera, action!              Share ACTION shots!Reminder: photos of children require signedrelease forms (uploaded...
Tell the story!•   http://www.flickr.com/    groups/occvista/pool/    page2/• Informative captions:http://www.flickr.com/p...
AVOID:Out of focus shots, large group shots
A few more Flickr tipsAccounts•Personal account•VISTA accountUploading•Descriptions•Tags: Ohio Campus CompactAmeriCorps VI...
Moving toward consistency…Past samples of VISTA email signatures• Poverty Programs Coordinator Ohio Campus  Compact AmeriC...
Consistent titles for business cards,   email signatures, voice mail, etc.Your NameOhio Campus Compact AmeriCorps VISTASum...
VISTA presentation examples• Slideshare        http://www.slideshare.net/ohiocampuscompact• Prezi      http://prezi.com/rl...
VISTA alumni & VISTA giving circle
Menu of Opportunities            Ways to support OCC VISTA• Appetizers  – Kroger Community Rewards               www.kroge...
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Vista summer associate pr marketing presentation

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Ohio Campus Compact Summer Associate VISTA orientation pre

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Vista summer associate pr marketing presentation

  1. 1. Marketing & Communications• OCC VISTA marketing and PR 101• Developing content & utilizing online tools• messaging• VISTA alumni• Easy, everyday ways to support OCC VISTA
  2. 2. Marketing & PR 101Planning an event on campus or in community? Develop a promotion plan!• Pre-event promotion – Press release? – Posters? – E-vite? – Facebook event? – Email? – Campus & OCC website? – Text? – Co-sponsorships• Don’t forget post-event promotion opportunities!
  3. 3. Event planning: who else to invite• Local media (newspaper, TV, radio)• Campus media• Local lawmakers• Community constituents & leaders• Campus leaders
  4. 4. • Getting media attention http://pressreleases.scripps.com/release/1212• Press Release basics – Who What When Where – Why & How • Emphasize SUCCESS, IMPACT, RESULTS • How & Why VISTA was instrumental in project/event/etc. • How can you highlight VISTA core principles: anti-poverty focus, community empowerment, capacity building, sustainable solutions – ID Photo ops http://www.flickr.com/photos/ineedpublicity/2409067544/ – Quotes! – Watch for empty acronyms
  5. 5. Your new BFF: campus communication staff• TASK: introduce yourself to campus communication staff! – Your VISTA position could be a story! – http://news2.marietta.edu/nod e/1134
  6. 6. Be your own publisher!• OCC website• Campus website• http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm• Community partner website• VISTA Blog Share info with• VISTA Voice OCC staff to post• Facebook, Twitter, Linked In to our social media sites!• You Tube• Handouts/factsheets• Slideshare• Flickr http://www.flickr.com/photos/56204552@N03/sets/• http://www.flickr.com/photos/53746237@N06/sets/
  7. 7. • Audience includes: – Current VISTAs – Site mentors & community service directors – Campus leadership – VISTA donors/supporters – Other Campus Compact state offices – Alumni VISTAs – Lawmakers/decisionmakers
  8. 8. Lights, camera, action! Share ACTION shots!Reminder: photos of children require signedrelease forms (uploaded to Wiggio).
  9. 9. Tell the story!• http://www.flickr.com/ groups/occvista/pool/ page2/• Informative captions:http://www.flickr.com/pho tos/53746237@N06/5 448638305/in/photost ream/ (3)
  10. 10. AVOID:Out of focus shots, large group shots
  11. 11. A few more Flickr tipsAccounts•Personal account•VISTA accountUploading•Descriptions•Tags: Ohio Campus CompactAmeriCorps VISTADownloading•Actions•view all sizes http://www.flickr.com/photos/yayagirls/2275417742/A ll rights reserved by Yayagirls•Quality over quantity•FAQ!
  12. 12. Moving toward consistency…Past samples of VISTA email signatures• Poverty Programs Coordinator Ohio Campus Compact AmeriCorps VISTA• Campus and Community Collaborator AmeriCorps VISTA• Ohio Campus Compact AmeriCorps* VISTA• Americorps* VISTA, Ohio Campus Compact: Veterans Service Coordinator• OCC AmeriCorps VISTA, Service-Learning• AmeriCorps VISTA Ohio Campus Compact• AmeriCorps*VISTA
  13. 13. Consistent titles for business cards, email signatures, voice mail, etc.Your NameOhio Campus Compact AmeriCorps VISTASummer AssociateCampus Program or TitleUniversity Namesnail mail addressEmailPhonewww.ohiocampuscompact.orgOptional: website of college program
  14. 14. VISTA presentation examples• Slideshare http://www.slideshare.net/ohiocampuscompact• Prezi http://prezi.com/rltooihj-a7o/the-ohio-state-university-early-college-outreach-americorpsvista-impact-report/​
  15. 15. VISTA alumni & VISTA giving circle
  16. 16. Menu of Opportunities Ways to support OCC VISTA• Appetizers – Kroger Community Rewards www.kroger.com/mykroger/Pages/community_rewards.aspx – GoodSearch&GoodShop http://www.goodsearch.com/nonprofit/ohio-campus-compact.aspx• Main Course – Create a Razoo fundraising page http://www.razoo.com/story/Ohio-Campus-Compact- Ameri-Corps-Vista • Ask friends, colleagues, contacts to donate• Desserts – ID foundations, businesses or individual donors – Design your own VISTA fundraiser

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