Presentation for 2011 Diocesan Stewardship Day, Thursday, September 15, 2011 for the Diocese of St. Petersburg.

1. Finding Our Mission
Through Technology

2. Today’s Conversation
Engaging Our Mission Through Technology
1 A New Media Missionary – The Digital Disciple
2 Stages of Social Media
3 Today’s Ministers – Where Are They With Technology
4 Stewardship is more than $$$$... It is…
5 Q/A Time
6 Closing Prayer – The Technology Canticle
7 Thank you!

3. New Media Missionary
Moving Mountains
”I extend the invitation which...
I have wished to express to the entire world: ’Do not
be afraid! Do not be afraid of new technologies.”
- Blessed John Paul II, The Rapid Development

4. My Story
Meeting the Digital World
1983
Hyde Park,
Chicago
12 Year Old
Caroline You’re
Outdated!

5. 2 Minute Buzz
Turn to your neighbor
What is your digital story?
Where did you begin?

6. New Media
Landscape

7. Social Media Map
Current Social Media Landscape
• Social Networks
• International Social Sites
• Music Social
• Social Gaming
• Video
• Tools/ROI Tracking
• Conferences
• Microblogging
• B2B Social
• Photo Sites
• Social Bookmarking
• Social Q&A
• Podcast
• Mobile/LBS
• URL Shorteners
• Social Search
• Social Couponing
• Blogging
• Reviews/Travel
• Social Wikis
• Lifecasting

8. Where are the Examples?
http://www.brooklynmuseum.org/

9. Brooklyn Museum
http://www.brooklynmuseum.org/community

10. New Media
Missionary
Pastoral New Media Specialist Director of Electronic Evangelism
An individual who is responsible for An Electronic Evangelism Director would
1 digitally proclaiming the Gospel by 2 be responsible for the day to day running
employing the latest generation of of the online life of the parish. This
audiovisual resources (i.e., images, position would be designed to enhance
videos, animated features, blogs, the online presence of Nativity Catholic
websites). Basically, he/she is a Church, and to develop the tools and
missionary digital disciple for non- trainings necessary to involve all points of
traditional media (meaning the digital ministry with all possible interested
world). The Pastoral New Media communities. The projects of this position
Specialist ought to be knowledgeable and would be designed as a bridge between
competent in social media, web design, the hectic modern life online and the
and/or educational technology. In physical church. All of the pojects will be
addition, he/she must have good designed to draw people to the physical
communication skills and love for all church as that is the true community.
things online and digital. Training of
others is very important.

11. Director of Electronic Evangelism
What do you do?

12. Nativity Parish
New Media Team

13. Stages of Social Media
POTS – PLOTS – PLANTATIONS
1. POTS: Test and learn, experimenting with
diverse and separate initiatives
2. PLOTS: Formalized structures and
processes, along with increased investment,
begin to take hold. Culture change becomes
more deliberate through new hires,
employee training, and shifts in roles and
responsibilities.
3. PLANTATIONS: Social media activities and
thinking are integrated into the core
business and aligned with the strategy; the
organization has reinvented itself without
losing the essentials of its MINISTRY .
Nancy Kaplan - http://bit.ly/piqPaE

14. Stages of Social Media
Some people breeze through, others take more time and still others get stuck along
the way and never advance to GO!

15. Today’s Ministers
Where Are They With Technology?

16. The Challenging News
We go there because that is where the people are. And where the
people are, there the Gospel needs to be.
Blogging Facebook Twitter
1 Pope: Blog the Gospel! 2 Fr. James Martin, SJ 3 American Papist – Tom
Posted at: Saturday, Facebook Peters
January 23, 2010 11:03:59 Won 2011 Readers Choice
AM https://www.facebook.com/F Awards
Author: James Martin, S.J. rJamesMartin
http://bit.ly/q2guJB

17. The Church and New Media
Blogging Converts, Online Activists,
and Bishops who Tweet
Engaging Membership via New Media
• FlockNote Story, see pgs 61-65
• Young Adults – Methodist Church
• Digital Discipleship Bootcamp a.k.a.,
Summer Institute for Technology in
Ministry – See Projects at:
http://sitm2011.wikispaces.com/Capsto
ne+Project
• The Parish Website-An essential Tool
for Ministry (pg. 144) by Carson Weber
http://diocese-sacramento.org/website/
http://bit.ly/n5ocf1

18. New Ministers
Who Will We Need?
Director of Electronic Evangelization
Education and Qualifications – Ed Tech Specialist
• Collaborates with staff to develop curriculum
Nativity Parish, Brandon, FL materials and specific lesson plans that integrate
1
technology
• Models the integration of technology in all curriculum
areas
Pastoral New Media Specialist • Facilitates participation in technology programs and
activities
• Conducts professional development in areas of
Who ?? Where?? technology integration
2
• Computer/Technology Skills Curriculum
Competencies for Educators
• Collaborates with media specialists to provide
Faith-Based Ed Tech Specialists leadership in the use of instructional technology
resources to enhance learning
• Follows a plan for professional development and
Interactive Connections
3 actively seeks out opportunities to grow
professionally

19. The New Media Landscape
Involves…
• Information Systems (IT)
• Webmasters – Web Designers
• New Media Specialists
• Video Specialists
• Educational Technologists
• Communications
• Java Developer
• Multimedia Services
• And….

20. Stewardship and Development
Is more than $$$$! It is…
What is your role in a changing landscape?
What is the parish experimenting with?
POTS
When the parish hires, what skills is the
PLOTS candidate bringing to the table in new media?
Current staff – What skills do they need to
develop?
When parishes are reinvented, what will they
look like?
PLANTATIONS
(See Journal: A Lifelong Faith Formation
Network for the 21st Century, Summer 2011,
Volume 5.2).
http://www.lifelongfaith.com/lifelong-faith-journal.html

21. What models will we use?
Silo or Networked

22. Stewardship
In the 21st Century
Do we send
missionaries
It is training to foreign
– It is a lands
“language” without
and a knowing the
Participatory “culture”. culture and
Culture language?

23. Q/A Time
Engaging Our Mission Through Technology
? ? ?

24. Closing Reflection
. . . if we want to emulate Jesus we
should remember that he went out to
PLOTS see people, rather than simply letting
them come to him. (He did some of the
latter, but much more of the
former.) The history of Christianity is in
large part the history of the
church using to great effect the latest
media, sometimes even inventing
PLANTATION POTS media, to evangelize.
Pope: Blog The Gospel -
http://www.americamagazine.org/blog/e
ntry.cfm?id=57023121-3048-741E-
3897134262661853

25. Canticle for Technology
We praise You, Lord, for all Your digital world,
especially for Brother Blog,
who is the gift through whom You give us conversation.
And he is beautiful and radiant with great splendor,
of You Most High, he bears your likeness.
We praise You, Lord, for Twitter,
in the heavens you have made the tweet short, quick, and easy.
We praise You, Lord, for Brothers LinkedIn and Flickr,
professional and a sea of networks,
by which You cherish the photos of what you have gifted us with.
We praise You, Lord, for Sister Facebook,
filled with family and friends, news, and connections all across the globe.
We praise You, Lord, for Sister Earth,
who sustains us
with her fruits, colored flowers, and herbs.
Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer,
Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.

26. Thank You!
http://digitalcatechesis.ning.com/
http://acyberpilgrim.org
http://twitter.com/ccerveny
Email: ccerveny@verizon.net
Phone: 727-744-4684
http://www.linkedin.com/in/carolinecerveny
https://www.facebook.com/c.cerveny
http://www.slideshare.net/ccerveny

27. THANK YOU!
Your Logo