The New Rules of Business

•

12 likes•366 views

Carsonified Team

The document discusses how customers no longer want marketing messages and feel betrayed by dishonest campaigns. It suggests that companies should listen to customers and be accessible through social media platforms like Twitter, Seesmic, and UserVoice in order to have open and honest conversations. Real transparency is key to building trust with customers.

Business Technology

Started here.

Got to here.

No one wants to
hear your marketing
messages anymore.

People feel betrayed
by 'street teams' and
gorilla campaigns.

We all want companies
who are made of real,
honest people.

Real honesty.

Your customers want
you to listen to them.

“Dell sucks. Dell lies.”
Jeff Jarvis

Dell’s done it.

Your customers want
you to talk with them.

How?

Be accessible.

How?

Seesmic.com

The New Rules of Business

The New Rules of Business

The New Rules of Business

The New Rules of Business

The New Rules of Business

The New Rules of Business

The New Rules of Business

The New Rules of Business

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Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are… Slide 2. …only 3 ways to make a gabillion dollars online. The first? Slide 3. …duh…we all know it is… Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin… Slide 5. …spam…because you know you will need… Slide 6. …a few of these in order to… Slide 7. …get alot like this and the next thing you know you can… Slide 8. …roll your own… Slide 9. The second way to make that gabillion dollars, of course, is to… Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the… Slide 11. right place at the Slide 12. right time and ended up… Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars? Slide 25. a whole lot. Because … Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to… Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it! Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because… Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy… Slide 31. listening to their friends! The people they TRUST! The people they care about! Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities… Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter. Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market. Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture. Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this… Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong. Slide

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Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...

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Falcon Invoice Discounting Setup for Small Businesses

Falcon Invoice Discounting Setup for Small Businesses

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Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara

Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara

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Understanding UAE Labour Law: Key Points for Employers and Employees

Understanding UAE Labour Law: Key Points for Employers and Employees

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5 Things You Need To Know Before Hiring a Videographer

5 Things You Need To Know Before Hiring a Videographer

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How to Maintain Healthy Life style.pptx

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State of D2C in India: A Logistics Update

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sales plan presentation by mckinsey alum

sales plan presentation by mckinsey alum

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The New Rules of Business

1. Started here.

2. Got to here.

3. No one wants to hear your marketing messages anymore.

4. People feel betrayed by 'street teams' and gorilla campaigns.

5. We all want companies who are made of real, honest people.

6. Real honesty.

7. Your customers want you to listen to them.

8. “Dell sucks. Dell lies.” Jeff Jarvis

9. Dell’s done it.

10. Your customers want you to talk with them.

12. Be accessible.

14. Seesmic.com