Presented at LittWorld Congress of Christian Literature, organized by Media Associates International in São Paulo, Brazil, November 12 – 17, 2006

1. Publicity on a Low Budget by Carlo Carrenho LittWorld World Congress of Christian Literature - MAI November 12 – 17, 2006 Atibaia Residence - São Paulo - SP - Brazil

3. Terminology Advertisement ≠ Article Advertisements are paid and placed on a space sold by the media vehicle. News, pieces and reviews are editorial space, the so-called spontaneous media . Release ≠ Review Release : information material distributed to journalists before or during interviews, events, film and book launching etc. The text usually includes summaries, biographies and specific data to make the journalistic work easier. Review: critical or informative text about a book. Journalists NEVER make advertisement and publishers NEVER sent out reviews!!!

18. Publicity Tools Clipping A good clipping service may be useful, but it is rarely complete. A good cost / benefit analysis should be done. Exclusivity You can offer exclusivity for a media vehicle in order to generate more interest and conquer more media space. But you must be careful not to become a hostage of the journalist. Creating events to create news Sometimes you can organize book signings, debates and other events in order to generate more news to be pitched to the media.

20. Carlo Carrenho [email_address] www.carrenho.com.br/littworld