Examples Of Online Promotion ForAcademicsThomas Lancaster
Promotional Opportunities
Online Promotion Is Multi-Levelledhttp://blogs.bcu.ac.uk/ctn/is-2-million-enough/
4Relationship Building
5Showcase Your ResearchVisually
6Make The ResearchAvailablehttp://www.slideshare.net/suebeckingham
Maximum Research Visibility
Advertise widely using different promotionalnetworksDrip out selective content to blogs and acrossnetworksPromote using ot...
9http://thomaslancaster.co.uk/blog/the-wider-implications-of-contract-cheating
10http://www.contractcheating.com/outsourcing-assignments-exposing-the-threat-posed-by-contract-cheating-to-the-computing-...
11http://thomaslancaster.co.uk/blog/developing-your-digital-presence-for-academics
Encourage TweetsDesignated HashtagUse Storify to create a record of the eventUseful for follow on contentTake photos, vide...
13http://storify.com/DrLancaster/hea-computing-placements
Use SlideShare to make the slides availablePromote the availability of the SlideShareresourcesEmbed the SlideShare present...
15http://thomaslancaster.co.uk/blog/using-professional-online-presences-to-enhance-computing-student-employability
16http://prezi.com/8rtzqj2to4od/professional-presences-of-thomas-lancaster
The Value Of Blogging
Made 26 articles available through UCL’s OpenAccess RepositoryWrote a blog post about each paper and tweetedabout each pap...
Today’s Multi-Purpose Content
ReuseThe materials have been created so that they canbe reused in different talksSeveral slides (mainly visual) have beenr...
Slides deliberately contain both text and imagesAlthough some sources on presentation skills suggest that imagesshould be ...
Direct – post the SlideSharePost short videos based on the contentReview individual slides for textual contentReview the T...
Upcoming Strategies
Develop content to suit different levels ofaudiencesHigh quality content for your own blog and sitesContent focused toward...
25http://blogs.heacademy.ac.uk/stem/2012/05/25/why-arent-we-winning-the-contract-cheating-battle
26http://thomaslancaster.co.uk/blog/my-professional-linkedin-network-visualised
27http://thomaslancaster.co.uk/blog/a-quick-way-to-jazz-up-presentations-with-word-clouds
Continue to develop personal brandingWork on individual formats (branding) forPowerPoint slides, including professionalpre...
29
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Examples Of Online Promotion - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13

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This presentation formed part of the HEA workshop on Professional Presences For Academics. The focus was on strategies that academics could use to add content to their blogs and social sites, increase the reach of their reseach, gain publicity and benefit from the wider possibilities afforded through social media.

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Examples Of Online Promotion - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13

  1. 1. Examples Of Online Promotion ForAcademicsThomas Lancaster
  2. 2. Promotional Opportunities
  3. 3. Online Promotion Is Multi-Levelledhttp://blogs.bcu.ac.uk/ctn/is-2-million-enough/
  4. 4. 4Relationship Building
  5. 5. 5Showcase Your ResearchVisually
  6. 6. 6Make The ResearchAvailablehttp://www.slideshare.net/suebeckingham
  7. 7. Maximum Research Visibility
  8. 8. Advertise widely using different promotionalnetworksDrip out selective content to blogs and acrossnetworksPromote using other people’s (reusable) content ifappropriateCreate short interview style videos to announcethe upcoming talkBefore The Talk OrPublication
  9. 9. 9http://thomaslancaster.co.uk/blog/the-wider-implications-of-contract-cheating
  10. 10. 10http://www.contractcheating.com/outsourcing-assignments-exposing-the-threat-posed-by-contract-cheating-to-the-computing-industry-wolverhampton-24-april-2013
  11. 11. 11http://thomaslancaster.co.uk/blog/developing-your-digital-presence-for-academics
  12. 12. Encourage TweetsDesignated HashtagUse Storify to create a record of the eventUseful for follow on contentTake photos, video footage and audio recordingsfor future reuse12During The Session
  13. 13. 13http://storify.com/DrLancaster/hea-computing-placements
  14. 14. Use SlideShare to make the slides availablePromote the availability of the SlideShareresourcesEmbed the SlideShare presentation onappropriate sites, such as your blogTurn the slides into screencapture videos hostedby YouTube and embedded in the blogCan use http://screencast-o-matic.comTurn the slides into Prezi presentationsWrite short, popular interest, blog articles to bringthe research to a wider audience14Post Session Publicity
  15. 15. 15http://thomaslancaster.co.uk/blog/using-professional-online-presences-to-enhance-computing-student-employability
  16. 16. 16http://prezi.com/8rtzqj2to4od/professional-presences-of-thomas-lancaster
  17. 17. The Value Of Blogging
  18. 18. Made 26 articles available through UCL’s OpenAccess RepositoryWrote a blog post about each paper and tweetedabout each paperPosts went beyond paper contentPapers went from 1 to 2 downloads to 70downloads within 24 hoursMelissa Terrashttp://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it
  19. 19. Today’s Multi-Purpose Content
  20. 20. ReuseThe materials have been created so that they canbe reused in different talksSeveral slides (mainly visual) have beenrepurposed from other sourcesThe change is in the manner of presentationImages have been captured directly to reuse workalready completedQuickly incorporated using FastStone CaptureThe slides will be distributed through the HEA andthrough SlideShareToday’s Strategy
  21. 21. Slides deliberately contain both text and imagesAlthough some sources on presentation skills suggest that imagesshould be dominant, this is of limited use when viewing the electronicversion of the presentationThe slides do (unavoidably) contain direct andindirect examples of self-promotionThe slides include direct hyperlinks so that thesebecome “clickable” within SlideShare21Slide Format
  22. 22. Direct – post the SlideSharePost short videos based on the contentReview individual slides for textual contentReview the Twitter feed (#heaprofpres) forexamples of the main areas found to beinteresting by delegates(“5 Professional Presence Sites That Computing Academics ShouldBe Using Right Now”)22Future Post Ideas
  23. 23. Upcoming Strategies
  24. 24. Develop content to suit different levels ofaudiencesHigh quality content for your own blog and sitesContent focused towards the needs of different stakeholders forother sites, but this can also include self-publicityContent doesn’t need to be time consuming, andit can be visual and creativeContent should demonstrate your wider interestsand expertiseContinued Content
  25. 25. 25http://blogs.heacademy.ac.uk/stem/2012/05/25/why-arent-we-winning-the-contract-cheating-battle
  26. 26. 26http://thomaslancaster.co.uk/blog/my-professional-linkedin-network-visualised
  27. 27. 27http://thomaslancaster.co.uk/blog/a-quick-way-to-jazz-up-presentations-with-word-clouds
  28. 28. Continue to develop personal brandingWork on individual formats (branding) forPowerPoint slides, including professionalpresence linksDevelop podcasts for audio contentExplore possibilities for publicity through MOOCsProduce a “book”Future Plans
  29. 29. 29
  30. 30. Discussion Time

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