Is Brazil the land of the   publishing future?      Frankfurt Book Fair         Oct 12, 2012        By Carlo Carrenho
In 1941, Stefan Zweig...
Since then, Brazilians believe:“Brazil is the country of the future…                 …and will always be.”
The idea is supported by artists... “In the favelas, in the senate Dirt is everywhere Nobody respects the Constitution But...
...and by foreign politicians:“Le Brésil nest pas un pays sérieux.”      General Charles De Gaulle,   French military and ...
But this lady believed in us:“Your country deserves more than ‘potential’.Brazil is a country of the future and you mustre...
And this fellow also gave support:“For so long, you were called a country of the future, told towait for a better day. Tha...
So, did Mr. Obama get things right this time?
We are growing fine...                                                                                                    ...
We are distributing better...                                                                                             ...
And the C-class is booming...                                   The Brazilian Social Classes in 2011*                     ...
The Illiteracy is falling                                                                                      Brazilian L...
The number of colleges grew...                                                                Colleges Institutions in Bra...
The number of students grew...                                                    College Students in Brazil              ...
So suddenly we are on the news...
We are on the movies...
And our flip-flops are trendy and cool
We will host the Olympics in 2016
We will host the World Cup in 2014      Possible 2014 World Cup Final Match
So Brazil has a huge potential, and it sure  includes the publishing industry. As theHawaiian fellow said, “it is time to ...
What?!?!? You don’t subscribe to   PublishNews Brazil yet?  www.publishnewsbrazil.com          Questions?          Carlo C...
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Is Brazil the Land of Publishing Future

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Presentation made at the Frankfurt Book Fair 2012 about the Brazilian economy and opportunities for publishing companies.

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Is Brazil the Land of Publishing Future

  1. 1. Is Brazil the land of the publishing future? Frankfurt Book Fair Oct 12, 2012 By Carlo Carrenho
  2. 2. In 1941, Stefan Zweig...
  3. 3. Since then, Brazilians believe:“Brazil is the country of the future… …and will always be.”
  4. 4. The idea is supported by artists... “In the favelas, in the senate Dirt is everywhere Nobody respects the Constitution But everyone believes in the future of the nation What kind of country is this?” Renato Russo, Brazilian musician, Legião Urbana, 1987
  5. 5. ...and by foreign politicians:“Le Brésil nest pas un pays sérieux.” General Charles De Gaulle, French military and politician, in 1963.
  6. 6. But this lady believed in us:“Your country deserves more than ‘potential’.Brazil is a country of the future and you mustresolve that the ‘future’ is tomorrow notsomewhere in the middle.” Margaret Thatcher, Britain’s fighting lady, in a 1994 speech
  7. 7. And this fellow also gave support:“For so long, you were called a country of the future, told towait for a better day. That day has finally come. And this is a country of the future no more. For the people of Brazil, the future has arrived. And it’s time to seize it.” Barack Obama, US president, in a 2011 speech in Rio.
  8. 8. So, did Mr. Obama get things right this time?
  9. 9. We are growing fine... GNP in 2011: Brazilian GNP Growth Rate* 1.7 trillion Euros 8.0 7.0 6.0 5.0Percentual Growth 4.0 3.0 2.0 1.0 0.0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -1.0 *Source: IBGE Forecasted Growth for 2011: 1.6 %
  10. 10. We are distributing better... E-class: € 0 to € 284 D-class: € 284 to € 454 C-class: € 454 to € 1956 The Social Classess Mobility* AB-class: € 1956 up 60 * Family monthly income 50Percentage of the Population 40 E-class D-class 30 C-class AB-class 20 10 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 *Source: Centro de Políticas Sociais | FGV
  11. 11. And the C-class is booming... The Brazilian Social Classes in 2011* 17.26% 15.36% 11.58% E-class D-class C-class AB-class 55.80% E-class: £0 to £282 D-class: £282 to £451 C-class: £451 to £1945 AB-class: £1945 up * Family monthly income*Source: Centro de Políticas Sociais | FGV
  12. 12. The Illiteracy is falling Brazilian Literacy 50% 45% 40% Percentage of the Population 35% 30% 25% 20% 15% 10% 5% 0% 2002/2003 2003/2004 2004/2005 2007 2009 2011 Illiterate Rudimentary Basic FullSource: Relatório INAF 2011 | Instituto Paulo Montenegro
  13. 13. The number of colleges grew... Colleges Institutions in Brazil 2500 2000Number of Institutions 1500 2022 2032 2016 2039 1934 1789 1000 1652 1442 1208 1004 500 173 186 195 207 224 231 248 249 236 245 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Public Institutions Private Institutions Source: Censo da Educação Superior 2009 | Inep, MEC
  14. 14. The number of students grew... College Students in Brazil 7,000,000 6,000,000 5,000,000 Number of Enrollments 4,000,000 3,000,000 2,000,000 1,000,000 - 2001 2002 2003 2004 2005 2006 2007 2008 2009 Private Students Public StudentsSource: Censo da Educação Superior 2009 | Inep, MEC
  15. 15. So suddenly we are on the news...
  16. 16. We are on the movies...
  17. 17. And our flip-flops are trendy and cool
  18. 18. We will host the Olympics in 2016
  19. 19. We will host the World Cup in 2014 Possible 2014 World Cup Final Match
  20. 20. So Brazil has a huge potential, and it sure includes the publishing industry. As theHawaiian fellow said, “it is time to seize it”.
  21. 21. What?!?!? You don’t subscribe to PublishNews Brazil yet? www.publishnewsbrazil.com Questions? Carlo Carrenho Consultant & Founder of PublishNews carrenho@gmail.com @carrenho

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