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Ron Walker, President
Bloomington Economic Development Corporation

     Economic Development in
          Bloomington
          Chapel Hill-Carrboro Inter-City Visit
                September 10, 2012
About the BEDC
●     Lead Business Retention, Development and Attraction entity
●     Bloomington/Monroe County
●     Liaison with city, state and federal economic development
      assistance programs
●     Host of BLSP and BTP
●     Comprised of Public & Private Partners




    BEDC Staff

    Full-time
     ●   Ron Walker, President
     ●   Marilyn Skirvin, Vice President
     ●   Dana Palazzo, Project Manager
    Part-time
     ●   Katie Birge, Project Assistant, Bloomington Technology Partnership
About the BEDC
The Mission of the BEDC                            Vision 2017

The BEDC is the catalyst for retention,             ●   Monroe County is ranked as one
development and attraction of quality jobs in           of the top five communities for
Monroe County.                                          quality job growth and prosperity
                                                        among our national peers.
The BEDC fulfills its mission through the
following strategic initiatives:                    ●   The BEDC is recognized locally
                                                        and regionally as the leading and
 ●   Providing leadership on issues that affect         most innovative economic
     business growth, challenges to job creation        development organization.
     and the long-term competitiveness of our
     economy.                                       ●   The BEDC is positioned for
                                                        continued success
 ●   Facilitating retention and expansion of            ○ Financially Strong
     primary employers and key industries.              ○ Partnerships with IU and Ivy
                                                           Tech-Bloomington
                                                        ○ Growing membership base
 ●   Driving development and attraction of
     targeted businesses to our greater
     community.
About the BEDC
Organizational Structure                Responsibilities

Sponsor Members: 50                     Guided by Mission & Vision
General Members: 25                     Focus on Jobs (not real estate)
Special Members: 4
                                        Focus: existing business needs,
Executive Committee Officers: 7         opportunities to build on strengths
Executive Committee Ex-Officio: 4
                                        Funding: over 75% from private
Initiatives: Separate Advisory Boards   sector

Annual Budget: Approved by Board        Public Advocacy Positions: rarely
(quarterly financial reports)
                                        Regional Participation: depends
New Members: Approved by Board          on issue and structure

Legal Structure: 501c6                  How do we work with Partners?

                                        Communication & Promotion
Why Economic Development?
●       Economic growth is about building a foundation for the future of society
●       You need a healthy economy to have a healthy community
●       Economic growth refers to an increase in income
●       Economic development is about more than income - it is about structural
        changes in the economy

4-Goals

    ●    Creating new wealth
    ●    Strengthening the tax base
    ●    Serving the long-term vision of the community
    ●    Increasing opportunity for good jobs


It is about people!
Bloomington Technology Partnership




                            Before new BTP   After new BTP
                            portal           portal

                            217 Visits to    422 Visits to
                            Webpage          Webpage


                            365 Page Views   2021 Page Views


                            59 Average       5:18 Average
                            Seconds Spent    Minutes Spent
                            On Site          On Site
Bloomington Life Sciences
Partnership

“A Community of Discovery
 and Innovation”
●   #1 small metro in the U.S. for Medical
    Devices and Equipment

●#3 in pharmaceutical employment for small metros in the
U.S.

●Employment in the life sciences industry is six times the
national average
Bloomington Life Sciences
Partnership
The Future of Life Sciences in Bloomington
      Area Employment Survey Results
                          18 TOTAL RESPONDENTS


  Total Expected New Hires
  ●   Total Expected Full Time Hires: 730
  ●   Total Expected Part Time Hires: 136
  ●   Total Expected Contract/Temp Hires: 153
  ●   Total Expected Hires: 1019




                                                 Capital Investments
                                                 • 50% of Bloomington operations plan
                                                 to expand or invest capital through
                                                 2013
Why Bloomington & Why Sub-Brands

Bloomington is recognized

Sub-brands have distinct audiences & might
have unique needs

Broader market reach

Access new audiences

Political buy-in

Sub-brands show community effort and
awareness of a great strength and
identification of needs
Some Primary Activities

Develop/Determine who will support economic
development and build an organization with their support

Develop a results oriented retention & expansion plan
(BAT)

Identify greatest economic development needs and
strengths

Get the data and tell the story (events, materials, news)

Feature economic impact stories on businesses

Push news out through multiple channels

Tell the story about the importance of private sector jobs
Ron Walker, President
Bloomington Economic Development Corporation


             Thank You

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Economic Development: Bloomington Economic Development Corporation

  • 1. Ron Walker, President Bloomington Economic Development Corporation Economic Development in Bloomington Chapel Hill-Carrboro Inter-City Visit September 10, 2012
  • 2. About the BEDC ● Lead Business Retention, Development and Attraction entity ● Bloomington/Monroe County ● Liaison with city, state and federal economic development assistance programs ● Host of BLSP and BTP ● Comprised of Public & Private Partners BEDC Staff Full-time ● Ron Walker, President ● Marilyn Skirvin, Vice President ● Dana Palazzo, Project Manager Part-time ● Katie Birge, Project Assistant, Bloomington Technology Partnership
  • 3. About the BEDC The Mission of the BEDC Vision 2017 The BEDC is the catalyst for retention, ● Monroe County is ranked as one development and attraction of quality jobs in of the top five communities for Monroe County. quality job growth and prosperity among our national peers. The BEDC fulfills its mission through the following strategic initiatives: ● The BEDC is recognized locally and regionally as the leading and ● Providing leadership on issues that affect most innovative economic business growth, challenges to job creation development organization. and the long-term competitiveness of our economy. ● The BEDC is positioned for continued success ● Facilitating retention and expansion of ○ Financially Strong primary employers and key industries. ○ Partnerships with IU and Ivy Tech-Bloomington ○ Growing membership base ● Driving development and attraction of targeted businesses to our greater community.
  • 4. About the BEDC Organizational Structure Responsibilities Sponsor Members: 50 Guided by Mission & Vision General Members: 25 Focus on Jobs (not real estate) Special Members: 4 Focus: existing business needs, Executive Committee Officers: 7 opportunities to build on strengths Executive Committee Ex-Officio: 4 Funding: over 75% from private Initiatives: Separate Advisory Boards sector Annual Budget: Approved by Board Public Advocacy Positions: rarely (quarterly financial reports) Regional Participation: depends New Members: Approved by Board on issue and structure Legal Structure: 501c6 How do we work with Partners? Communication & Promotion
  • 5. Why Economic Development? ● Economic growth is about building a foundation for the future of society ● You need a healthy economy to have a healthy community ● Economic growth refers to an increase in income ● Economic development is about more than income - it is about structural changes in the economy 4-Goals ● Creating new wealth ● Strengthening the tax base ● Serving the long-term vision of the community ● Increasing opportunity for good jobs It is about people!
  • 6. Bloomington Technology Partnership Before new BTP After new BTP portal portal 217 Visits to 422 Visits to Webpage Webpage 365 Page Views 2021 Page Views 59 Average 5:18 Average Seconds Spent Minutes Spent On Site On Site
  • 7. Bloomington Life Sciences Partnership “A Community of Discovery and Innovation” ● #1 small metro in the U.S. for Medical Devices and Equipment ●#3 in pharmaceutical employment for small metros in the U.S. ●Employment in the life sciences industry is six times the national average
  • 8. Bloomington Life Sciences Partnership The Future of Life Sciences in Bloomington Area Employment Survey Results 18 TOTAL RESPONDENTS Total Expected New Hires ● Total Expected Full Time Hires: 730 ● Total Expected Part Time Hires: 136 ● Total Expected Contract/Temp Hires: 153 ● Total Expected Hires: 1019 Capital Investments • 50% of Bloomington operations plan to expand or invest capital through 2013
  • 9. Why Bloomington & Why Sub-Brands Bloomington is recognized Sub-brands have distinct audiences & might have unique needs Broader market reach Access new audiences Political buy-in Sub-brands show community effort and awareness of a great strength and identification of needs
  • 10. Some Primary Activities Develop/Determine who will support economic development and build an organization with their support Develop a results oriented retention & expansion plan (BAT) Identify greatest economic development needs and strengths Get the data and tell the story (events, materials, news) Feature economic impact stories on businesses Push news out through multiple channels Tell the story about the importance of private sector jobs
  • 11. Ron Walker, President Bloomington Economic Development Corporation Thank You