Presentation is from a January 2010 Silverpop Webinar. For nearly a decade, email marketers struggled to overcome the deliverability challenges of video in email without much success. Email marketers who experiment without a proper understanding of where video works, where it doesn't, limitations of video inclusion methods, and a thorough understanding of video best practices are likely to encounter significant roadblocks.
The Webinar/presentation covers:
- What is video’s role in email – what are the benefits
- How does video increase engagement
- How and when video should be incorporated into your program
- Good and bad examples
- "Return on video"
Justin Foster, Co-Founder of Liveclicker, provides an objective look at the drawbacks and possibilities of the different methods used to achieve video in email, profile emerging technology research, and share case studies, facts, and best practices about video in email.