2. Primary research: Survey
These are images of various
individuals answering the
questionnaire for my primary
research. The last image
shows all the questionnaires
that were answered. I decided
to give these questionnaires
to various individuals of
different genders, ages, races,
ethnicities and cultures, to be
able to have a feedback from
the widest target audience
possible.
3. Question 1
Are you Male or Female ?
0
2
4
6
8
10
12
14
16
Male Female
This study shows that
females were more dominant
than males in this survey.
4. Question 2
How old are you ?
15-19
0ver 25
This shows that a vast
majority of ages were
between the ages of 15-19.
5. Question 3
How often do you buy a sport magazine ?
0
2
4
6
8
10
12
Weekly Monthly Never
This shows that a vast majority of
people buy a sports magazine
monthly.
6. Question 4
How much will you pay for a sports magazine ?
0-99
£1.00-£1.99
£2.00-£2.99
£3.00 Or
more
This study shows that a vast
majority of individuals will
pay between £1.00-£1.99 for
a sports magazine.
7. Question 5
What Sport are you interested in ?
Football
Rugby
Tennis
Cricket
Boxing
This study shows that
majority of individuals who took
this questionnaire prefer
Football as the main sport.
8. Question 6
Do You Have any interest any other sport than the ones mentioned ?
0
2
4
6
8
10
12
14
No Yes
This study shows that
majority of individuals who took
this questionnaire do not prefer
any other sport or are not
interested.
9. Question 7
If yes what sport?
0
1
2
3
4
5
6
7
Badminton Golf
This study shows that majority of individuals
who are interested in other sport prefer
Badminton.
10. Question 8
Would you prefer a Male or Female on a sports cover ?
Male
Female
This study shows that majority of
individuals who took this questionnaire
prefer a male on a sports magazine
cover.
11. Question 9
If Male/Female why?
Male more
appealing to
Female
Audience
Female more
appealing to
Male
audience
This study shows that
majority of individuals who
took this questionnaire
prefer a male on a sports
cover as its much more
appealing.
12. Question 10
Should there be more than 1 image on a sport cover?
0
2
4
6
8
10
12
14
16
18
No Yes
This study shows that majority of
individuals who took this
questionnaire prefer only 1 image
on a sport cover.