Scratch&Screen is a Consumer-Generated Big Data application that allow producer of consumable good as well as retailers to get information about consumers behavior trough Anti-Counterfeiting and Loyalty services.

1. Scartch&Screen
The “Consumer-Generated Big Data”
application server

2. ABOUT US
Gianni Millone
CTO & Co-Founder
@giannimillone
Matteo Del Corno
BDO & Co-Founder
@matteoGETIT
Mariacarla Millone
COO & Co-Founder
Scratch&Screen was founded in the fall
of 2013 within the company Millone
specializing in Shop & Office
Automation and Applications
management for both SMEs and large
companies.
The basic idea of Scratch & Screen is
to develop a system
based on an application server
that talks with the devices, regardless of
the operating system they run,
allowing the use of sophisticated tools
in a fast and simple way generating and
collecting consumer-generated big data.
@McMillone
Gioca&Vinci and Authentica are the
specialized applications based on
Scratch & Screen

3. THE MISSION
Scratch&Screen is a Consumer-Generated Big
Data application that allow producer of
consumable good as well as retailers to get
information about consumers behavior trough
Anti-Counterfeiting and Loyalty services.

4. Target Market
Industry
Distribution
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- GDO
- specialized
- shopping centers
- outlet
- Ho.re.ca
- wholesale modern
- vending
- franchise
Food & beverage
non-grocery
clothing & fashion
oil & gas
Consumable goods
Media
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©2014 Millone SRL - All rights reserved
TV Channel
Printed Papers
Radio
Eduteinement &
Enterteinement
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Museums
Zoo
sports facilities
Travel, Hotel
Disco

5. The main application…
Anticounterfeit
Loyalty
Instant win
©2014 Millone SRL - All rights reserved
Grey Market
War and
Theft
Products
Logistic

6. ...and a communication
instrument with customers...
Gioca&Vinci and Authentica are reliable
and powerful and innovative marketing
tool: in fact, the medium allows the
opening of a direct communication
channel with the end user.
The consumer will then be able to
receive updates, give his feedbacks,
socialize his experiences, participate in
contests and collect fidelity points.

7. ...and a powerful marketing
tool
With Gioca&Vinci and Authentica the
reatilers and producer of consumable
goods can easily add information about
the
products, giving to consumer an
innovative service and quality.
You will know when a customer buys a
product, where the products has been
consumed, by whom, and maybe even
with which friends, thanks to the
integration with social networks. All data
collected can be easily integrated with a
CRM system.
Photos, videos and extra information can
be included in kit and will enrich the
experience of the end user

8. Scratch&Screen: how it
works
Gioca&Vinci and Authentica are the mobile applications based on
Scratch&Screen that make possible to any retailers or producer of
consumable goods to collects consistent information about consumers.
CONSUMER
thanks to the
Authentica and
Gioca&Vinci can
have fan and get
reward by
consuming products
as well and
conttrollinh the
originality
RETAILERS AND
PRODUCER OF
CONSUMABLE
GOODS
Thanks to Authentica
and Gioca&Vinci
can provide
authentication
services as well as
loyalty program but
even more they can
collect and manage
Consumer Generated
Bid Data
©2014 Millone SRL - All rights reserved

9. Sctach&Screen how it
works (2)
Scratch&Screen is a powerfull, scalable, reliable application sever built to
generate and manage the codes used by authentica and Gioca&Vinci. It can
be interconnects with and ERP as well as CRM application.

10. &
©2014 Millone SRL - All rights reserved

11. Step 1
A unique code, generated by the
application server will be printed on
the receipt

12. Step2
The unique code is scanned by the consumer with
«Gioca&Vinci»

13. Step3
The customer discovers if he has won and he
has the chance to share with his friends!

14. STEP 1
THE QR CODE IS
CAPTURED
BY THE
MOBILE APP OR BY
THE GOOGLE
GLASSES

15. STEP 2
AUTHENTICA SENDS
THE INFORMATION TO
SCRATCH&SCREEN
APPLICATION SERVER

16. STEP 3
AUTHENTICA SHOWS
CONSUMER
THE RESULT OF THE
VERIFICATION WITH
INFORMATION FOR
THE CONSUMER AND
THE GUARANTEE FOR
THE PRODUCER THE
PRODUCTS IS
AUTHENTIC

17. BUSINESS MODEL
Direct Sales
- DO
- GDO
- Franchising
- Producers Consumable
Goods
- Entertainement , Editors,
- Edutainement
Indirect Sales (web)
- Small & Medium
Shops
- E Commerce
- Web Editors
Revenues
We implement the following model:
- Pay per use
- Revenues Sharing
- Reselling

18. Thanks!