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Media Evaluation
         Candis Garland
1) In which ways does your media product use, develop, or challenge forms
                    and conventions of real media products? (1/3)


The magazine I have created has been
inspired by official music magazines such
as Kerrang! and therefore, I have used                     Another convention which is present is
some conventions which are similar to                      that the name of the main feature article
those found in professional magazines.                     is directly across the centre of the page, in
However, there are also some                               a bold font, causing it to stand out from
conventions which have been challenged                     the rest of the text and images.
within this magazine.
                                                           Moreover, I have used the convention of
The masthead is distinctive and the prefix                 having a barcode in the lower right
creates an unique and memorable logo                       corner. This is done to ensure easy access
for the magazine – much like Q!                            to the barcode for stores to scan.
magazine. It is in big, bold, red lettering,               A convention which is regularly used
in order for it to stand out against the                   within many rock magazines is that filler
light background, and also because red is                  images would usually have text related to
a common colour to associate with the                      them surrounding them, however, I have
rock genre.                                                added a filler image to ensure that each of
                                                           the band members – relating to the
A convention which I have used – which is                  feature article – are present.
often found on the cover of Kerrang!
magazines - is that the cover star partially
covers the masthead – as the masthead is
so commonly known, only a portion of it
needs to be revealed in order for the
audience to recognise which magazine it
is.
1) In which ways does your media product use, develop, or challenge forms
                   and conventions of real media products? (2/3)

For my contents page, I decided
to follow the convention of                                On the other hand, I have challenged a
having large page numbers                                  convention by avoiding a myriad of
between the feature titles.                                previews of featured articles.

I also segmented the text into                             By placing the heading “January” behind
categories. This was done in                               the band member’s head is following a
order to make it easier for the                            typical convention.
audience to get straight to the
parts of the magazine which                                Throughout the contents page, I have
interest them most.                                        copied the same style and pattern of
                                                           colours as I did with the front cover. This
In the top left-hand corner, I                             is in order to ensure that the contents
have placed to nuTunes logo                                page can easily be recognised as part of
“nu” to begin the title “nu                                the nuTunes magazine.
(new) this month”. For “this
month” I have used the same
font as the masthead on the
front cover.

I’ve used a member of one of
the bands mentioned as the
background image, and a
member of another band as a
filler image. This is in keeping
with the general conventions of
a music magazine contents
page.
1) In which ways does your media product use, develop, or challenge forms
                     and conventions of real media products? (3/3)

                                                                    Following conventions, I have
A common convention within
                                                                    used a drop capital “F” to
other music magazines is to
                                                                    begin my first paragraph. This
have the main image cover
                                                                    is commonly used amongst
just over one of the pages or
                                                                    magazine articles and
a double page spread.
                                                                    newspaper articles. It can also
However, I have used three
                                                                    be found in some books.
separate images, overlapped,
fading, and merged them
                                                                    I have included large block
together, and spread them
                                                                    numbers for the page number
across the whole double page
                                                                    in the lower left hand corner.
spread.
                                                                    Also, I have placed the
                                                                    nuTunes logo in each of the
Another convention
                                                                    lower corners.
frequently found in any
magazine is that of
                                                                    Again, I have continued the
quotations. I have used a
                                                                    theme of using black, red,
bright red, amongst the
                                                                    white, and blue throughout
white, changed the font, and
                                                                    these pages. This is in order to
made the text larger in order
                                                                    ensure that the pages are
for the quotes to stand out
                                                                    easily recognised as belonging
amongst the rest of the text.
                                                                    to a nuTunes magazine.
Additionally, I have used
                                                                    Furthermore, I have made the
quotes from the band’s fans,
                                                                    backgroud fade of grey to
and also from the band
                                                                    white a continuous theme
members themselves. This is
                                                                    throughout this magazine.
in order to give the audience
a variety of reviews and
opinions.
2) How does your media product(s) represent particular social
                            groups?

My magazine represents several social
     groups, such as: female soloists,
     male musicians, and – overall –
     young teenagers. Young people,
     in my magazine, are conveyed as
     big dreamers, high achievers.
     They don’t abide by the
     stereotypical view of drunken
     teens who have no ambitions. It
     presents a myriad of talented 18-
     31 year olds.
Most of the bands are classified as
     punk, rock, Christian rock, and
     country. My magazine promotes
     clean and moral music; uplifting,
     and easy listening.
nuTunes magazines believe in
     promoting happiness in living
     pure lives of love and service.
     The bands which are advertised
     and presented are those whose
     primary aim is to chare their
     talents to bring others happiness.
3) What kind of media institution might distribute your media product,
                               and why?


Music institutions such as Mossfest,
   Christian Music Times, Deseret
   Books Industry and EFY would
   promote and distribute my media
   product – because of their
   audience of Christians and other
   followers of religion.

There could possibly be some revenue
    for my music magazine in
    performing arts schools, as a
    couple of the bands have specific
    clothing styles which would be
    interesting for schools to study.
4) Who would the audience be for your media product?


After evaluating the results of survey - which I produced earlier in the year – I decided to target
     my music magazine at those aged 14-30. Therefore, I have used the most popular colours
     which were preferred (Blue, Red, and Black).
I think that my magazine will appeal to all genders, as it reveals exciting new information about a
     variety of different rock, pop, and alternative bands. My magazine also features handsome
     men and beautiful women which will attract and provoke interest in the minds of most
     teenagers and young adults.
In addition to this, my audience will probably also be interested in bands such as: Coldplay, The
     Cure, Avril Lavigne, The Jonas Brothers, Miley Cyrus, Kenneth Cope etc.
5) How did you attract and address your audience? (1/3)


In order to attract my target audience, I
have used incentives such as: “Free
iTunes downloads” and “Free poster
inside” (with a preview image beneath).

I have used bold colors and capitalised
text in order to catch the attention of my
audience.

Distinctive fonts and images have been
used in order to convey the style of
magazine, which will reach my target
audience.

The colours which I have used throughout
the magazine have been chosen from the
results of the questionnaire which I had
made, ensuring that the colours are
aesthetically pleasing to my target
audience.
6) What have you learned about technologies from the process of
                       constructing this product?


Whilst in the process of constructing my final product, I learned how to sufficiently use the
    internet in order to do thorough research into magazines (past and present). I also
    gained a deeper knowledge of how to use my research effectively, when producing a
    product. I used researching so that I could put a reasonable price on my magazine, as
    well as deciding the best frequency for issuing.

                                           Furthermore, I was able to develop a greater understanding on
                                           how to use Blogger effectively, and how to organise my blog
                                           posts through tagging. I learned how to edit posts to improve
                                           them where/when necessary, as I was going along.


                                            Also, I learned to utilise my skills in
                                            Adobe’s programs (Photoshop and
                                            Quark) in order to best create a
                                            professional looking magazine front
                                            cover, contents page, and double
                                            page spread.
7) Looking back at your preliminary task, what do you feel you have
       learned in the progression from that to the full product?


After reviewing my preliminary task, I have
    come to the conclusion that I have
    greatly developed my knowledge and
    skills regarding adobe programs, such as
    photoshop and quark. I feel confident in
    editing and rearranging images within
    photoshop. Also, I feel as though I can
    effectively use these programs to create
    new and refined images and products.
My eye for detail has increased, and I am
    able to recognise effects which work
    together, and those which don’t. I also
    feel as though I would be able to adjust
    and improve images using many of the
    tools available on photoshop.

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Media Evaluation.

  • 1. Media Evaluation Candis Garland
  • 2. 1) In which ways does your media product use, develop, or challenge forms and conventions of real media products? (1/3) The magazine I have created has been inspired by official music magazines such as Kerrang! and therefore, I have used Another convention which is present is some conventions which are similar to that the name of the main feature article those found in professional magazines. is directly across the centre of the page, in However, there are also some a bold font, causing it to stand out from conventions which have been challenged the rest of the text and images. within this magazine. Moreover, I have used the convention of The masthead is distinctive and the prefix having a barcode in the lower right creates an unique and memorable logo corner. This is done to ensure easy access for the magazine – much like Q! to the barcode for stores to scan. magazine. It is in big, bold, red lettering, A convention which is regularly used in order for it to stand out against the within many rock magazines is that filler light background, and also because red is images would usually have text related to a common colour to associate with the them surrounding them, however, I have rock genre. added a filler image to ensure that each of the band members – relating to the A convention which I have used – which is feature article – are present. often found on the cover of Kerrang! magazines - is that the cover star partially covers the masthead – as the masthead is so commonly known, only a portion of it needs to be revealed in order for the audience to recognise which magazine it is.
  • 3. 1) In which ways does your media product use, develop, or challenge forms and conventions of real media products? (2/3) For my contents page, I decided to follow the convention of On the other hand, I have challenged a having large page numbers convention by avoiding a myriad of between the feature titles. previews of featured articles. I also segmented the text into By placing the heading “January” behind categories. This was done in the band member’s head is following a order to make it easier for the typical convention. audience to get straight to the parts of the magazine which Throughout the contents page, I have interest them most. copied the same style and pattern of colours as I did with the front cover. This In the top left-hand corner, I is in order to ensure that the contents have placed to nuTunes logo page can easily be recognised as part of “nu” to begin the title “nu the nuTunes magazine. (new) this month”. For “this month” I have used the same font as the masthead on the front cover. I’ve used a member of one of the bands mentioned as the background image, and a member of another band as a filler image. This is in keeping with the general conventions of a music magazine contents page.
  • 4. 1) In which ways does your media product use, develop, or challenge forms and conventions of real media products? (3/3) Following conventions, I have A common convention within used a drop capital “F” to other music magazines is to begin my first paragraph. This have the main image cover is commonly used amongst just over one of the pages or magazine articles and a double page spread. newspaper articles. It can also However, I have used three be found in some books. separate images, overlapped, fading, and merged them I have included large block together, and spread them numbers for the page number across the whole double page in the lower left hand corner. spread. Also, I have placed the nuTunes logo in each of the Another convention lower corners. frequently found in any magazine is that of Again, I have continued the quotations. I have used a theme of using black, red, bright red, amongst the white, and blue throughout white, changed the font, and these pages. This is in order to made the text larger in order ensure that the pages are for the quotes to stand out easily recognised as belonging amongst the rest of the text. to a nuTunes magazine. Additionally, I have used Furthermore, I have made the quotes from the band’s fans, backgroud fade of grey to and also from the band white a continuous theme members themselves. This is throughout this magazine. in order to give the audience a variety of reviews and opinions.
  • 5. 2) How does your media product(s) represent particular social groups? My magazine represents several social groups, such as: female soloists, male musicians, and – overall – young teenagers. Young people, in my magazine, are conveyed as big dreamers, high achievers. They don’t abide by the stereotypical view of drunken teens who have no ambitions. It presents a myriad of talented 18- 31 year olds. Most of the bands are classified as punk, rock, Christian rock, and country. My magazine promotes clean and moral music; uplifting, and easy listening. nuTunes magazines believe in promoting happiness in living pure lives of love and service. The bands which are advertised and presented are those whose primary aim is to chare their talents to bring others happiness.
  • 6. 3) What kind of media institution might distribute your media product, and why? Music institutions such as Mossfest, Christian Music Times, Deseret Books Industry and EFY would promote and distribute my media product – because of their audience of Christians and other followers of religion. There could possibly be some revenue for my music magazine in performing arts schools, as a couple of the bands have specific clothing styles which would be interesting for schools to study.
  • 7. 4) Who would the audience be for your media product? After evaluating the results of survey - which I produced earlier in the year – I decided to target my music magazine at those aged 14-30. Therefore, I have used the most popular colours which were preferred (Blue, Red, and Black). I think that my magazine will appeal to all genders, as it reveals exciting new information about a variety of different rock, pop, and alternative bands. My magazine also features handsome men and beautiful women which will attract and provoke interest in the minds of most teenagers and young adults. In addition to this, my audience will probably also be interested in bands such as: Coldplay, The Cure, Avril Lavigne, The Jonas Brothers, Miley Cyrus, Kenneth Cope etc.
  • 8. 5) How did you attract and address your audience? (1/3) In order to attract my target audience, I have used incentives such as: “Free iTunes downloads” and “Free poster inside” (with a preview image beneath). I have used bold colors and capitalised text in order to catch the attention of my audience. Distinctive fonts and images have been used in order to convey the style of magazine, which will reach my target audience. The colours which I have used throughout the magazine have been chosen from the results of the questionnaire which I had made, ensuring that the colours are aesthetically pleasing to my target audience.
  • 9. 6) What have you learned about technologies from the process of constructing this product? Whilst in the process of constructing my final product, I learned how to sufficiently use the internet in order to do thorough research into magazines (past and present). I also gained a deeper knowledge of how to use my research effectively, when producing a product. I used researching so that I could put a reasonable price on my magazine, as well as deciding the best frequency for issuing. Furthermore, I was able to develop a greater understanding on how to use Blogger effectively, and how to organise my blog posts through tagging. I learned how to edit posts to improve them where/when necessary, as I was going along. Also, I learned to utilise my skills in Adobe’s programs (Photoshop and Quark) in order to best create a professional looking magazine front cover, contents page, and double page spread.
  • 10. 7) Looking back at your preliminary task, what do you feel you have learned in the progression from that to the full product? After reviewing my preliminary task, I have come to the conclusion that I have greatly developed my knowledge and skills regarding adobe programs, such as photoshop and quark. I feel confident in editing and rearranging images within photoshop. Also, I feel as though I can effectively use these programs to create new and refined images and products. My eye for detail has increased, and I am able to recognise effects which work together, and those which don’t. I also feel as though I would be able to adjust and improve images using many of the tools available on photoshop.