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1. Warner and Marketing

2. Bruno Mars
Bruno Mars is 29 years old and is a
American singer, songwriter, record
producer, voice actor, and
choreographer. He signed to Atlantic,
which is a Warner Music Group
subsidiary, in 2009. Bruno mars has
earned numerous awards for example
he earned two grammy awards two
brit awards and three MTV Europe
Music awards. Bruno Mars has a quite
young target audience as his music is
very mainstream and upbeat. He also
follows fashion which would appeal to
a young target audience.

3. Advertising
Advertising is directly selling the artists
single or album. This is Bruno Mars’s
album cover. It appeals to a young target
audience as it has lots of bright colours.
Also this album cover has a very creative
picture that could appeal to a slightly
older audience for example 18-21 year
olds. Also the label would pay for the
album or single.

4. Publicity
This is an example of how Warner
Music Group and Atlantic have got
Bruno Mars publicity. This is a advert
of Bruno Mars appearing at the super
bowl which is the biggest sporting
event in America. This is great
publicity for Bruno Mars as millions of
people watch the super bowl and will
see him performing live. This will raise
awareness about Bruno Mars and
encourage people to buy his new
album or single.

5. Promotion
The definition of promotion is
partnerships and sponsorships
between an artist and another
company. This is an example of
promotion as Bruno Mars is
working with Pepsi to expand both
companies target audience.
Promotion benefits both the artist
and the company as the artist gets
paid for promote the company’s
product and also get promotion
and the company gets their target
audience expanded and more
promotion.