This document profiles the psychology and travel behaviors of different nationalities that visit the Philippines for tourism. Some common traits across many nationalities include traveling in packaged tours, being safety conscious, wanting local cuisine without pork, and considering the Philippines a good value. Specific details are provided for Japanese, Korean, Taiwanese, Hong Kong Chinese, Singaporean, and other Asian tourists. Europeans like the British are also briefly outlined.
2. JAPANESE
More than 12 million travelers a year
Less than 3% visit the Philippines
3% = 360,000
More male than female travelers
Travel in package tours
More repeaters than first timers
Speak little English
3. Japanese…(a
continuation…)
Want Japanese Foods
4 to 5 days program only
Average age of travelers in their early 40’s
Tipping is not practiced in Japan
Consider Philippines value for money
Love Philippine seafood
Very safety conscious( peace and order)
4. Japanese…(a
continuation…)
Time and health conscious
Office ladies newest travel trend setter
Workaholics
Bath consciousness
Groupism
Consensus-mindedness
dependency
5. Japanese…(a
continuation…)
Inner-outer world
Face-consciousness
Epicurian Japanese
of or having to do with Epicurus or his
philosophy, which holds that pleasure is
the proper end of man's efforts, but also
that true pleasure depends upon self-
control, moderation, and honorable
behavior.
7. KOREAN
More are now traveling
Usually on multi-destination package
More male than female travelers
Travel in package tours
Speak very little English
Want Korean food
4 to 5 days program
8. KOREAN
Average age of travelers in their 50’s
Tipping is not practiced in Korea
Consider Philippines’ value for money
Love Philippine seafood
Very safety conscious
Time and health conscious
9. TAIWANESE
More travel every year with their fast
economic development
They now constitute the highest
growth rate in arrivals
More male than female travelers
Travel on package tours
Speak very little English
10. TAIWANESE
Want Chinese food
4 to 5 days program only
Average age of travelers in their early 50’s
Tipping practiced and pre-oriented
Consider Philippines’ value for money
Love Philippine seafood
Very safety conscious(peace and order)
11. TAIWANESE
Time and health conscious
Love to shop for Philippine specialties
and delicacies
12. HONGKONG CHINESE
Travel in cheap package tours with
high hotel standards
Counts every centavo
Speak very little english
Very meticulous with Chinese food
with-out coconut oil
Up to 6 days program
Average age of travelers in their 30’s
13. HONGKONG CHINESE…
Tipping is pre-oriented in Hongkong
Consider Philippines value for money
Love Philippine Seafood
Very safety conscious
Time and health conscious
Go shopping in big department stores
14. SINGAPOREAN
Travel in cheap package tours with
high hotel standards
Counts every centavo
Speak English
Love to eat hot and spicy food-check if
no beef or pork
Up to 5 days tour program
15. SINGAPOREAN…
AVERAGE AGE OF TRAVELERS IN
THEIR 40’S
CONSCIOUS IN TIPPING
CONSIDER PHILS. VALUE FOR
MONEY
LOVE PHIL. SEAFOOD
VERY SAFETY CONSCIOUS
TIME & HEALTH CONSCIOUS
16. SINGAPOREAN…
GO SHOPPING IN BIG
DEPARTMENT STORES
BUYS A LOT OF PHIL. SPECIALTIES
& DELICACIES
ALWAYS COMPARE HOST
COUNTRY WITH HOME
17. MALAYSIAN,
INDONESIAN
Love to travel in package tours if
ethnic Chinese
Speak English
Love chilies and spicy foods—no
pork?
Up to 6 days program
Average age of travelers in their 40’s
Know how to tip
18. MALAYSIAN,
INDONESIAN
CONSIDER Philippine’s value for
money
Very safety conscious
Time and health conscious
Go shopping in big department stores
Buys a lot of Philippine delicacies and
specialties
19. THAIS
Do not speak English
Travel on multi-destination package
tours
Chilies and spicy food is their main
dish—no beef?
Tipping is pre-oriented
Travelers in their 50’s
Basically ethnic than Chinese
20. CHINESE FROM
MAINLAND CHINA
Travel in package tours with regular
hotel standards but expects amenities
in 3-stars hotel rooms like they have in
China
Count every centavo
Speak very little English
Very meticulous with Chinese food
21. CHINESE…
UP TO 6 DAYS PROGRAM
Average age of travelers in their 50’s
Tipping is pre-oriented
Consider Philippines’ value for money
Love Philippine Seafood
Very safety conscious
Time and health conscious
Usually have local Chinese contacts or
associations for their activities
22. INDIAN
Travel in cheap package tours with
high hotel standards
Count every centavo
Speak very little English
Very meticulous with food—chilies and
curries—no beef?
Up to 6 days program
23. INDIAN…
Average age of travelers in their 40’s
Tipping is on case-to-case basis
Consider Phils. Value for money
Very safety conscious
Time and health conscious
Go shopping in cheap places (under
the Quiapo Bridge)
24. INDIAN…
Travel in cheap package tours with
high hotel standards
Counts every centavo
Speak very accented English
Very meticulous with food—chilies and
curries—no beef?
Up to 6 days program
Average age of travelers in their 40’s
25. INDIAN…
Tipping on a case-to-case basis
Consider Phils. Value for money
Very safety conscious
Time and health conscious
Go shopping in cheap places
26. BRITISH
Travel in package tours with high hotel
standards
Count every centavo
Up to 15 days program
Average age of travelers in their 50’s
Know how to tip