So what is so different about marketing construction products? The main differences are that the market place is complex and there are many influences on product selection. This blog explores the challenges specific to marketing construction products.

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The Challenges of
Marketing Construction Products
Research
Strategy
Training

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A Complex Marketplace
The UK construction
sector has many
segments with varying
trends and opportunities.
Regularly checking construction project leads and keeping informed about
construction market activity is essential for any construction marketer.
Education
Commercial
Healthcare
R&M
Private housing
Public housing
Infrastructure
Industrial
Public non-residential

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A Complex Decision Making Unit
CLIENT
ARCHITECT
QUANTITY
SURVEYOR
CONTRACTOR
SUB-CONTRACTOR
ENGINEER
The relationship between the
members of the project team
will depend on the type of
contract used. BIM is also
changing the dynamics.
Understanding how the construction industry has evolved, knowing why the
industry operates in the way it does, allows the marketer to understand the DMU
and target key decision makers at key stages of the construction project.

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Many Influences on Product
Selection
CLIENT
ARCHITECT
QUANTITY
SURVEYOR
CONTRACTOR
SUB-CONTRACTOR
INSURANCE
PLANNING
WARRANTY
AESTHETICS
FUNDING
BUILDING REGS
PERFORMANCE
PROJECT TYPE
DURING CONSTRUCTION BUILDING IN USE
ENGINEER
SUSTAINABILITY
PROJECT VALUE
PROCESS
AVAILABILITY
Knowing what is of importance to your target
market is critical, customer research is a
valuable tool for this. Also of importance is
keeping up to date with the latest construction
regulations and initiatives, so you can present
relevant benefits that meet these challenges.
Government also plays
a significant role in
driving product
selection with
construction initiatives,
building regulations and
planning.

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What we do
Market research
Business strategy
Sales & marketing training
Specific to the construction industry
If you have a requirement for market research, strategy development
or training we would welcome the opportunity to discuss this with you.
Contact us:
talk@cadvantage.co.uk
01252 378053