The document provides tips for businesses on how to effectively manage and promote their Facebook page. It recommends spreading word of the page through various marketing channels, sharing more than just business information by also posting tips, videos, articles and humor. It also suggests using a custom URL for easier discovery, regularly responding to followers to build relationships and loyalty, consistently posting fresh content on a schedule, keeping the page fun and tailored to the target audience's interests, showing customer appreciation, using Facebook apps and features, offering special exclusive content, and linking the Facebook page to the business website.

1. Presented by: Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com

2. Spread the Word About Your Page
Tell People to “Like Your Page
in:
Your Emails
Your Printed Materials
Your Storefront
Your TV Commercials
And more!

3. Share More Than Information
About Your Business
Share Tips and Information
Share Videos
Share Articles
Share Humor

4. Make Sure You Have a Custom URL
The Default URLs are Long and Hard
to Remember
The Custom URLs Make it Easier for
People to Find Your Page

5. Take Time to Respond to Everyone
Builds Relationships
Makes Your Followers Feel
Appreciated
Creates Long-Lasting, Loyal Customers

6. Be Consistent with Your Postings
No One Will Like a Blank
Facebook Page
Post Fresh Content on a
Consistent Basis
Create a Regular Schedule for
Posting to Help You Keep Up

7. Keep Your Page Fun and Informative
People Use Social Media Mostly to
Engage and Gather Information
Think About What Your Target
Wants to Read About and Post That
Spark Conversations
Don’t Make Too Many Promotional
Posts

8. Show Customer Appreciation
Simply Tell Them “Thank
You for Being a Customer”
Run Special Offers Only for
Your Facebook Fans
Invite them to leave Customer
Feedback

9. Use Facebook Apps
Promote Events
Run Contests
Conduct Polls
Upload and Record Videos
And More!

10. Offer Special Content
Give Your Fans Something Unique
Will Give Them That “Personal
Connection”
Keep Them Coming Back to Check
Your Page More Often

11. Link Your Facebook Fan
Page to Your Website
Put a Facebook Icon on Your
Website and Link it to Your Fan Page
Lets Your Website Visitors Know
that You Are On Facebook
Offer an Incentive for Them to
“Like” Your Page

12. If you need assistance setting up or managing your
Facebook Fan Page, contact me today
Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com