Kickstart: Seven Secrets to a Powerful 30-Second Elevator Pitch by


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We all have something to say but we don't always know how to say it. Finding a way to capture an audience's attention in seconds is worth its weight in gold. Marketing pros know these seven secrets to crafting a powerful 30-second elevator pitch. Now you can too.

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Kickstart: Seven Secrets to a Powerful 30-Second Elevator Pitch by

  1. 1. ©2014 Buzzuka LLC All Rights Reserved 1
  2. 2. Have something important to say but not sure how to say it? Join the club. ©2014 Buzzuka LLC All Rights Reserved 2
  3. 3. If this sounds like you: “Every time I try to explain my [company] [idea] [myself] I get tongue-tied—not to mention I make everyone’s else’s eyes glaze over!” then… ©2014 Buzzuka LLC All Rights Reserved 3
  4. 4. …you need to improve your 30- second elevator pitch. And you’ve come to the right place. ©2014 Buzzuka LLC All Rights Reserved 4
  5. 5. 5 What’s an Elevator Pitch? The term “elevator pitch” was first coined in early Hollywood to describe the practice of button- holing a movie mogul to “pitch” them a new movie idea on the brief elevator ride to their office. (c) Buzzuka LLC All Rights Reserved 5©2014 Buzzuka LLC All Rights Reserved
  6. 6. “If an elevator pitch is so short, why does it take so long to write?” 6©2014 Buzzuka LLC All Rights Reserved 6
  7. 7. When you’re passionate about something— your company, your career, a new idea— you can go on and on about it and have a hard time focusing on the one thing to say that would truly excite your audience. ©2014 Buzzuka LLC All Rights Reserved 7
  9. 9. 9 Pitch Secret “We need to simplify…and use a language that everyone can understand.” —Toyo Ito, architect Simplify. It’s important to simplify what you’re trying to say if you want to be memorable. Keep in mind that our short-term memory is like a Post-it® note—it can only hold about 7 pieces of information at any one time. So keep your pitch short and simple. ©2014 Buzzuka LLC All Rights Reserved
  10. 10. 10 Take your time. Pitch Secret “I didn't have time to write a short letter, so I wrote a long one instead.” —Mark Twain The saying Less is More is definitely at play when you’re crafting your 30-second elevator pitch. Whittling your message down and polishing it until it’s “pitch perfect” takes time. But it doesn’t have to take forever either. 10 minutes of working on your pitch can get you 10x results! ©2014 Buzzuka LLC All Rights Reserved
  11. 11. Writing a good pitch may not be as pleasant as, say, eating a bowl of your favorite ice cream. Actually it’s more like when you had to eat your vegetables when you were a kid. It’s not much fun but it’s good for you. “There is no substitute for hard work.” —Thomas A. Edison, inventor 11 Eat your vegetables. Pitch Secret ©2104 Buzzuka LLC All Rights Reserved
  12. 12. “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” —Peter Drucker, consultant 12 Keep it fresh. Pitch Secret Think of your elevator pitch as a gauge that helps you measure market conditions. Just like you update your resume as your career advances and your business plan as your company evolves, your elevator pitch should always be freshly-minted to reflect your greatest competitive advantage and ready to go at a moment’s notice. ©2014 Buzzuka LLC All Rights Reserved
  13. 13. “Imagination is more important than knowledge.” —Albert Einstein, scientist 13 Think out of the box. Pitch Secret When you’re working on an elevator pitch for yourself or your company, don’t be limited by the status quo. Think out of the box and imagine the possibilities. Let your pitch reflect not just where you are today but the trajectory of where you imagine you can go in the future. ©2014 Buzzuka LLC All Rights Reserved
  14. 14. “If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own.” —Henry Ford 14 Know your audience. Pitch Secret WIIFT. What’s In It For Them? That’s the question every smart marketer knows to ask. Put yourself in their shoes to help figure out their biggest problem—conveniently one that only you can solve. That’s a sure-fire way to get their attention. ©2014 Buzzuka LLC All Rights Reserved
  15. 15. “The most difficult thing in life is to know yourself.” —Thales, Greek philosopher 15 Know yourself. Pitch Secret Whether it’s about you, your company, product or idea, your pitch must be true to its subject. Crafting your pitch is an introspective process and honesty is the best policy. Remove the rose-colored glasses and the truth shall set you free. ©2014 Buzzuka LLC All Rights Reserved
  16. 16. All quotes courtesy ©