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What Not To Do (In Freelancing)

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Or - "The Five Stages Of Pete" (and The Scale Of Carrey)

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What Not To Do (In Freelancing)

  1. 2. A bit about me <ul><li>I’ve been involved in: </li></ul><ul><li>Front-end development; </li></ul><ul><li>Project management, and; </li></ul><ul><li>End-content creation. </li></ul>
  2. 3. A bit about me <ul><li>So I’ve made plenty of: </li></ul><ul><li>Mistakes; </li></ul><ul><li>Schoolboy errors, and; </li></ul><ul><li>Bad decisions. </li></ul>
  3. 4. A bit about me <ul><li>But I reckon that these can all be boiled down to five key ‘don’ts’. Or as I like to call them… </li></ul>
  4. 6. #1 “The Yes Man” <ul><li>Danny Wallace taught me that I should: </li></ul><ul><li>“ say yes more”. </li></ul>
  5. 7. #1 “The Yes Man” <ul><li>(positivity = book = movie) </li></ul>
  6. 8. #1 “The Yes Man”
  7. 9. #1 “The Yes Man” <ul><li>So I said yes more. And it worked out well generally. </li></ul><ul><li>But sometimes… </li></ul>
  8. 10. #1 “The Yes Man” <ul><li>Sometimes I was more Jim Carrey than Danny Wallace. </li></ul>
  9. 11. #1 “The Yes Man” <ul><li>Jim really should have said “ no ” more. And so should I. </li></ul>The Scale Of Carrey Fun With Dick And Jane Ace Ventura
  10. 12. #1 “The Yes Man” <ul><li>I accepted ridiculous deadlines and projects that were doomed to failure from the start. </li></ul><ul><li>I should have asked myself: “do I want to wake up next to my girlfriend – or my laptop…?” </li></ul><ul><li>… but I didn’t. </li></ul>
  11. 13. #2 “The Pauper” <ul><li>As I’ve grown up, I’ve learned that: </li></ul><ul><li>“ value for money is key”. </li></ul>
  12. 14. #2 “The Pauper” <ul><li>Value for money doesn’t mean working for peanuts. </li></ul>
  13. 15. #2 “The Pauper” <ul><li>Or magic beans (or shares of nothing, as they’re also known’). </li></ul>
  14. 16. #2 “The Pauper” <ul><li>Beware of these common phrases: </li></ul><ul><li>“ I have a very tight budget but big goals, and…” </li></ul><ul><li>“ I think this could be the next ‘Facebook/Twitter’ if…” </li></ul><ul><li>“ I couldn’t pay you anything for the first two years, but if it takes off…” </li></ul><ul><li>“ I’m a social media guru – nice to meet you!” (this last phrase, to me, means – “I believe that you can use free things to do lots of stuff, and it’ll cost nothing, right? Yeah? Okay cool! So I don’t have to pay you anything to do that. Wait – why are you flipping me off?” ) </li></ul>
  15. 17. #2 “The Pauper” <ul><li>I don’t work for peanuts or beans – and I don’t do suits. </li></ul>
  16. 18. #3 “The Indecisive” <ul><li>In my life, I have learned that: </li></ul><ul><li>“ it is important to have a thorough debate about different points of view”. </li></ul>
  17. 19. #3 “The Indecisive” <ul><li>… but only if you can come to an agreed point of view – and stick to it. </li></ul>
  18. 20. #3 “The Indecisive” Otherwise – discussion is pointless.
  19. 21. #3 “The Indecisive” <ul><li>Remember: </li></ul><ul><li>your decision doesn’t always have to be perfect. </li></ul><ul><li>(and it rarely will be) </li></ul>
  20. 22. #3 “The Indecisive” <ul><li>But if you make a decision – we can all go to the party. </li></ul>
  21. 23. #4 “The ‘ Fraidy Cat ” <ul><li>In retail, I learned that: </li></ul><ul><li>“ the customer is always right”. </li></ul>
  22. 24. #4 “The ‘ Fraidy Cat ” <ul><li>Are they bollocks. </li></ul>
  23. 25. #4 “The ‘ Fraidy Cat ” <ul><li>Don’t ever be afraid to tell your customer the truth. </li></ul>
  24. 26. #4 “The ‘ Fraidy Cat ” <ul><li>Customers have told me: </li></ul><ul><li>Their audience wants HTML5; </li></ul><ul><li>Their customers want something very specific, and; </li></ul><ul><li>They have knowledgeable people lined up and ready to work with me. </li></ul>
  25. 27. #4 “The ‘ Fraidy Cat ” <ul><li>And I’ve learned: </li></ul><ul><li>They don’t know what HTML5 actually is; </li></ul><ul><li>Their customers don’t want that specific thing at all; </li></ul><ul><li>Their definition of ‘knowledgeable’ is not the same as mine. Or my dictionary's. </li></ul><ul><li>( –adjective: possessing or exhibiting knowledge, insight, or understanding; intelligent; well-informed; discerning; perceptive.) </li></ul>
  26. 28. #4 “The ‘ Fraidy Cat ” <ul><li>They might not like you for a short period of time, but if you don’t say anything… </li></ul>
  27. 29. #4 “The ‘ Fraidy Cat ” Oh sir – is that a bad place to be.
  28. 30. #5 “ Mr Assumption ” <ul><li>School taught me that: </li></ul><ul><li>“ if people are in important positions, they know what they’re talking about”. </li></ul>
  29. 31. #5 “ Mr Assumption ” <ul><li>Life has taught me that: “people are pushed upwards – when they should be going the other way”. </li></ul>
  30. 32. #5 “ Mr Assumption ”
  31. 33. #5 “ Mr Assumption ” <ul><li>Don’t assume that your client knows anything about the web. At all. </li></ul>
  32. 34. #5 “ Mr Assumption ” <ul><li>That is so so so dangerous. </li></ul>
  33. 35. #5 “ Mr Assumption ” <ul><li>And whatever you do – don’t make out like you know everything. </li></ul>
  34. 36. #5 “ Mr Assumption ” <ul><li>You don’t. And everyone can smell bullshit. </li></ul>
  35. 37. So: <ul><li>Say ‘no’ sometimes; </li></ul><ul><li>Remember that you’re worth more than peanuts; </li></ul><ul><li>Learn how to make decisions; </li></ul><ul><li>Strap on a pair and tell the truth; </li></ul><ul><li>Don’t assume anything, and; </li></ul><ul><li>… you’ll be just fine. </li></ul>
  36. 38. @peteweb <ul><li>www.petedoeswebthings.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Available for weddings, bar mitzvahs and parties. </li></ul><ul><li>Oh, and web things. </li></ul>

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