Global Cultures: Case Study Russia 1 Global Cultures, Case study: Russia Brittany Baron Professor Morton OCLU 425 February 19, 2016 Global Cultures: Case Study of Russia It derived its name from a tribe that gained political ascendancy in Kiev which lent to its name, language, culture and state. Enriched by originality, its culture that includes fine arts masterpieces, literature where the famous and great author’s works have been equated to world’s renowned writers such as Shakespeare, graphics and performance art; fine arts masterpieces holds a world record. Known for its fine arts masterpieces and music of ballet schools, Russia’s classical ballet is the best in the world, which too represents its symbols. In fact, in places where Great Russian writers lived, they were made architectural and cultural monuments where festivals and cultural meetings are held. It has significant cultural beliefs, norms and values some that are from its ancient times and others which exist in its growth and development occurs. Division of labor was characterized by gender where difference in gender calls for the difference in the allocation of tasks. Men are valued for patriarchal and stern leadership, household management, physical strength, bravery, and rationalism; women are valued for beauty, intuition, and selfless generosity. Language is one of the unique cultures which shocks many, especially English speakers who have a hard time for it uses many unfamiliar, guttural sounds. Russia has a mixed religion, whereby, though it’s mostly of Orthodox Christianity, where churches are built on ancient sacred sites, it has allowed other religions such as Buddhism, Islam, Judaism, Protestants and Catholicism. In the Orthodox churches, priesthood and hierarchy are strictly a male obligation. Women leadership is only embraced in some other religions but the Orthodox. They believe in death and afterlife, meaning they have respect for the dead where they Global Cultures: Case Study of Russia are cared for and have anniversaries every year to remember them. Just like any other religions, they have beliefs in relation to where they live, urban or rural, as well as behavioral prohibition stems from old beliefs. Socialization plays a major role in its growth. In the elementary schools, Arts and Sciences are taught. Education is embraced since study proves that ninety-nine percent of Russia’s population is literate. It’s also known for a good academic system which equips their students with world’s History, Mathematics, Sciences, Arts and Engineering among other subjects. (Everyculture.com, 2016) In relation to etiquette, verbal markers of social status are embraced whereby, they are taught on the proper ways of addressing people in such a way that, the most distant people are social, the more formal they will address each other. This means that, if a foreigner visits Russia, the way they’ll .

1. Global Cultures: Case Study Russia 1
Global Cultures, Case study: Russia
Brittany Baron
Professor Morton
OCLU 425
February 19, 2016
Global Cultures: Case Study of Russia
It derived its name from a tribe that gained political ascendancy
in Kiev which lent to its
name, language, culture and state. Enriched by originality, its
culture that includes fine arts
masterpieces, literature where the famous and great author’s
works have been equated to world’s
renowned writers such as Shakespeare, graphics and
performance art; fine arts masterpieces
holds a world record. Known for its fine arts masterpieces and
music of ballet schools, Russia’s
classical ballet is the best in the world, which too represents its

2. symbols. In fact, in places where
Great Russian writers lived, they were made architectural and
cultural monuments where
festivals and cultural meetings are held.
It has significant cultural beliefs, norms and values some that
are from its ancient times
and others which exist in its growth and development occurs.
Division of labor was characterized
by gender where difference in gender calls for the difference in
the allocation of tasks. Men are
valued for patriarchal and stern leadership, household
management, physical strength, bravery,
and rationalism; women are valued for beauty, intuition, and
selfless generosity. Language is one
of the unique cultures which shocks many, especially English
speakers who have a hard time for
it uses many unfamiliar, guttural sounds.
Russia has a mixed religion, whereby, though it’s mostly of
Orthodox Christianity, where
churches are built on ancient sacred sites, it has allowed other
religions such as Buddhism, Islam,
Judaism, Protestants and Catholicism. In the Orthodox churches,
priesthood and hierarchy are

3. strictly a male obligation. Women leadership is only embraced
in some other religions but the
Orthodox. They believe in death and afterlife, meaning they
have respect for the dead where they
Global Cultures: Case Study of Russia
are cared for and have anniversaries every year to remember
them. Just like any other religions,
they have beliefs in relation to where they live, urban or rural,
as well as behavioral prohibition
stems from old beliefs. Socialization plays a major role in its
growth. In the elementary schools,
Arts and Sciences are taught. Education is embraced since study
proves that ninety-nine percent
of Russia’s population is literate. It’s also known for a good
academic system which equips their
students with world’s History, Mathematics, Sciences, Arts and
Engineering among other
subjects. (Everyculture.com, 2016)
In relation to etiquette, verbal markers of social status are
embraced whereby, they are
taught on the proper ways of addressing people in such a way
that, the most distant people are

4. social, the more formal they will address each other. This means
that, if a foreigner visits Russia,
the way they’ll be addressed is totally different from how the
natives address each other, thus
showing the level of discipline as it is embraced by all. Dress-
codes embraced and nurtured from
the ancient days is fading away and vanishing as time goes by
due to explosions in the world of
fashion.
Marriage is highly valued, embraced and respect. Women treat
their men with respect and
they both perform their duties. Cohabitation is tolerated though
marriages are preferred. The
nuclear family is the most important unit in the domestic unit.
In matters of inheritance, families
from the gentry divide their lands among all the living sons
before they die. On the other hand,
the peasantry households own domestic tools and clothes; but
forest lands and pastures are held
common by the villages. This clearly proves that socialism is
highly embraced among natives in
Russia.

5. Global Cultures: Case Study of Russia
In relation to Hofstede’s cultural dimensions on power distance,
which refers to the extent
to which the less powerful members of the institutions and
organizations believe that power is
unequally distributed, Russia holds high percentage where
power holders are very distant in
society since being such a large nation, it’s centralized in terms
of investment where they are
concentrated around Moscow. In individualism, referring to the
extent to which the
interdependence maintenance in a society among members,
Russians relationships are crucial in
obtaining information or successful negotiations. This is
because they opt to be personal,
authentic and trustful before one can share the information
while the Americans are known for
interacting even strangers. Leaders-employees relations are
close and they interact freely.
In reference to masculinity, most Russians seem to understate
themselves especially when
meeting with strangers or at work, that is, they like to talk
modesty of themselves. In the
American culture, success is openly discussed; jobs are on a

6. setting target where one is given to
show how good they are at what they do. In Russia’s uncertainty
avoidance in cultural
dimensions, people are formal and distant and are also
threatened by ambiguous situations; in the
United States, air degree of acceptance for new ideas or trying
something new. In long-term
orientation culture, it’s a country with a pragmatic mindset
which holds that truth depends on
situations, context and time. They also are perseverant in
achieving results. In the case of the
United States, they are prone to analyzing new information to
check whether it’s true and very
practical due to the ‘can do’ mentality. (Geert-hofstede.com,
2016)
Language barrier, a division of power and practice management
can be a major challenge while
opening a facility in Russia.
Global Cultures: Case Study of Russia
References.
Everyculture.com,. (2016). Culture of Russia - history, people,
clothing, traditions, women,

7. beliefs, food, customs, family. Retrieved 10 February 2016,
from http://
www.everyculture.com/No-Sa/Russia.html
Geert-hofstede.com,. (2016). United States - Geert Hofstede.
Retrieved 10 February 2016, from
http://geert-hofstede.com/united-states.html
Move One Inc,. (2016). Culture Shock in Russia. Retrieved 10
February 2016, from https://
www.moveoneinc.com/blog/videos/enculture-shock-russia/
Pushkin, A. (2016). Russian Culture. Russian Embassy in
London. Retrieved 10 February 2016,
from http://www.rusemb.org.uk/russiaculture/
http://www.everyculture.com/No-Sa/Russia.html
http://geert-hofstede.com/united-states.html
https://www.moveoneinc.com/blog/videos/enculture-shock-
russia/
http://www.rusemb.org.uk/russiaculture/
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 1
DIVERSITY
CONSCIOUSNESS
Preparing for the Future

8. Copyright © 2015, 2010, 2004 Pearson Education, Inc. 2
Learning Outcomes
Upon completion of this chapter, you will be able to:
•Analyze the interrelationship between diversity and inclusion.
•Explain why diversity consciousness expands opportunities.
•Discuss future challenges that will test our diversity
consciousness.
•Elaborate on how diversity consciousness improves our
abilities to find
common ground.
•Explain how the life experiences of various generations impact
their
diversity consciousness.
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 3
DIVERSITY CONSCIOUSNESS AND
INCLUSION
• Inclusion
• Inclusive workplace
• Human capital
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 4
EXPANDING OPPORTUNITIES
• Diversity consciousness
• Prepares you for everyday life.

9. • Empowers you and others.
• Changes the way we view differences.
• Prepares us for the future.
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 5
FUTURE CHALLENGES
• Demographic Shifts
Source: U.S. Census
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 6
FUTURE CHALLENGES
• Leveraging Technology and Global Connections
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 7
FUTURE CHALLENGES
• Finding Common Ground
Copyright © 2015, 2010, 2004 Pearson Education, Inc. 8
FUTURE CHALLENGES
• Continuing Potential for Divisiveness and Hope

10. Copyright © 2015, 2010, 2004 Pearson Education, Inc. 9
Case Studies
• Ligua
• Mary
• Michael