What's Next for Social Networks?

806 views

Published on

Published in: Technology, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
806
On SlideShare
0
From Embeds
0
Number of Embeds
88
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • What's Next for Social Networks?

    1. 1. Social Networks: What’s Next? Final Presentation Social Networks and Virtual Worlds EPS7521 Bernardo Sosa November 30 th , 2008
    2. 2. What does the future have in store for social networking? <ul><li>AGENDA </li></ul><ul><li>Mobility enhances Social Networks </li></ul><ul><li>Four Needed Developments </li></ul><ul><li>Twitter comes of age </li></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    3. 3. “ Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc.” <ul><li>Michael Arrington, TechCrunch </li></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    4. 4. Bernardo Sosa www.bernardososa.com November 30 th , 2008
    5. 5. “ Social Networks will be like air” <ul><li>Charlene Li, co-author of Groundswell </li></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    6. 6. Ubiquitous and Always-On Social Networks <ul><li>Need 4 components: </li></ul><ul><ul><li>Universal identities </li></ul></ul><ul><ul><li>A single social graph </li></ul></ul><ul><ul><li>Social context for activities </li></ul></ul><ul><ul><li>Social influence defines marketing value </li></ul></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    7. 7. Single Social Graph
    8. 8. Conditions <ul><li>Technology : Ubiquitous Internet Access </li></ul><ul><li>Trust : Between people, social networks, marketers and developers </li></ul><ul><ul><li>Bill of Rights for Users of the Social Web (http://opensocialweb.org/2007/09/05/bill-of-rights/) </li></ul></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    9. 9. Has Twitter crossed the Chasm? <ul><li>Raised $15 million in 2008 </li></ul><ul><li>3.5 to 4.5 million users (Sept. 2008) following an exponential growth trend (vs Facebook’s 120 million active users) </li></ul><ul><li>2008: Twitter became a mainstream brand </li></ul><ul><li>Every major news event this year marked a surge in traffic </li></ul><ul><li>No monetization strategy in sight yet </li></ul><ul><li>Will Twitter be picked up by tweens and teenagers? </li></ul>Bernardo Sosa www.bernardososa.com November 30 th , 2008
    10. 10. Thanks! Q&A Bernardo Sosa www.bernardososa.com Twitter: @bernardososa LinkedIn: linkedin.com/in/bsosa

    ×