More on this project here: http://tr.im/ycUf. This was a team project for Strategic Design Planning at the IIT Institute of Design. This project attempts to envision future Facebook app design and functionality.
7. None of these have achieved
mass adoption because they
are limited by . . .
1. The amount of personal data a user inputs❷
2. The number of their friends who participate
at a given time
7
11. s close
Here And Now
Where and When
Click on the red button to keep your
activity private.
11
12. Here And Now
Where and When
s close
2 Friends are at RAVINIA
Tom LeBoef
Having an awesome time...
Read more SWEET
Lilly Chen
Good show! Wish the weather was...
Bars Music Friends
Read more SOUR
12
13. Here And Now
Where and When
s close
s close
SUNDAY May 3, 2009
9 AM Yoga Workshop 9-10:30am
Input Location This workshop is a must for overworked bodies
coordinates of your location.
s
Manually input the address or approximate close
s and minds. Join me for n afternoon... Read more
close
SUNDAY May 3, 2009
10 AM Tulip Mania 10am-5pm
The story Workshop from its9-10:30am origins in
9 AM Yoga of the tulip humble
Input Location central Asia to themust for overworked bodies
This workshop is a mania surrounding... Read more
Synch Travel Itinerary Manually input youraddress or approximate
coordinates of
the
location.
and minds. Join me for n afternoon... Read more
Allow Sugar to build a more precise offering 10
Printer Mania Book Fair
AM Tulip Row 10am-5pm 10am-6pm
based on your current reservation information. Join The story of the tulipTribune for originsMidwest's largest
the Chicago from its humble the in
central Asia to the mania surrounding... Read more
Synch Travel Itinerary literary event! This outdoor festival... Read more
Allow Sugar to build a more precise offering Printer Row Book Fair 10am-6pm
based on your current reservation information. Join the Chicago Tribune for the Midwest's largest
literary event! This outdoor festival... Read more
12 PM Chicago River 12pm-5pm
Architectural Tour
12 PM Chicago River 12pm-5pm
Architectural Tour
Experience aa superior guidedone of the one of the
tour of
Experience superior guided tour of
Read more Read more
most most facinating architectural marks...marks...
facinating architectural
4:30 PM Richard III 4:30pm-7pm
4:30 PM Richardand King Edward IV has reclaimed the4:30pm-7pm
III
The Yorkist
throne, England, embroiled... Read more
The Yorkist King Edward IV has reclaimed the
Uptown Poetry Slam 4:30pm-9pm
throne, and England,ofembroiled... all
ANDI KAUTH'S coming age --she's been
Read more
around the country performing and... Read more
Uptown Poetry Slam 4:30pm-9pm
ANDI KAUTH'S coming of age --she's been all
around the country performing and... Read more
13
14. Placebook
s close
Placebook Album
New York 2001
12 Pictures VIEW ALBUM >
Miami 2003
28 Pictures VIEW ALBUM >
Japan 2008
23 Pictures VIEW ALBUM >
14
16. As user adoption grows, so too does
Sugar’s access to a richer set of data.
3
Data from
Access to richer data
GPS archive
Data from 2
Facebook
profiles,
GPS
tagged
pictures 1.5
1
Sprinkle the Sugar Sweeten the Service Bees to Honey
User Adoption
16
17. Phases
PHASE 1: PHASE 2: PHASE 3:
Sprinkle the Sugar Sweeten the Service Bees to Honey
Key Functions Uses Facebook profiles, geotagged When you pass a place you’ve Connecting users with sellers.
and Features photos, and status updates, plus a been before but haven’t been to (Targeted marketing). Using
deep archive of cellphone GPS data for a long time, photos you took at assisted reality to help users find
to find the perfect places/activities/ that place and status updates you products/places/activities/events
events for YOU. made from that place can pop up that are perfect for them. When
on your smart phone. viewing a product/place/activity/
event, the user can see what
reviews his friends have left about
that product/place/activity/event.
Key Brands and Sugar. Ant Colony Optimization. Placebook Placebook Assisted Reality
Dramatizations “Finding your sweet spots.”
Partnerships igougo.com, travel partners, Print on demand partners Products and services, market
airlines, Ticketmaster researchers, ad agencies
Obstacles 1) How can we be better than This portion of the service is only Will users be happy about market
similar services that are likely as good as how much people take researchers and advertisers
topop up? photos and share them. knowing so much about them?
2) Be aware of unintended
consequences when people go
tocourt to seek access to data,
andhow that would hurt the brand.
Need way to reliably shut off
(“cape of invisibility”).
Hardest and Most Create partnerships. Bring in Rich features that make the service Maintaining brand credibility.
Important Part to users from Facebook. Encourage indispensable and grow the service FInding the balance between
Get Right (geotagged) photos, status updates. to additional users. serving the needs of the marketers
and servicing the needs of the
users (so that they’re really getting
stuff that’s a good fit for them).
17