MULTIMEDIAPhotography and Art sharingVideo sharingLivecastingMusic and audio sharingPresentation sharing
OTHERSReview and opinions Product reviews Business reviews Community Q&AEntertainment Media and Entertainment platforms Virtual worlds Game sharingBrand monitoring Social Media Measurement
INTERESTING STATS Facebook and Twitter emerging as platforms Facebook has almost 600m users 30% users come from 35+ demographics 70% of the Facebook user base outside USA 750 m photos were uploaded on Facebook on the new years weekend Facebook credits are now sold over the counter (Walmart, Tesco) Gaming is huge Call of Duty: Black Ops – 5.6m copies ($360m) in first 24 hours CityVille – largest game on Facebook just one month after launch
INTERESTING STATSTwitter 175 million registered users 100 million tweets daily. About 30% get created from mobile devices. Twitter.com registers 210 million uniques per month and 115 million page views per day. There are 370,000 new signups daily.
INTERESTING STATS YouTube streamed more than 700 billion videos in 2010 25 hours of content of was uploaded every minute in 2010 BitTorrent -100m users, 20m daily users and 400,000 daily downloads Fiat Mio – Worlds first crowd-sourced car (17,000 contributions) LinkedIn – 90 million users Going to be first Social Media IPO…erm..after Xing that is!
ISSUES AND CRITICISMBalancing personal and professional profilesManaging the amount of informationSocial media as digital Darwinism - the survival of the loudest and most opinionatedNetworks that grow too big and become a monopoly as this tends to limit innovation
REFERENCES http://www.scientificamerican.com/article.cfm?id=long-live-the-web http://mashable.com/2010/05/13/facebook-facts-infographic/ http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ http://www.onlineschools.org/blog/history-of-social-networking/ http://wearesocial.net/blog/2011/01/generation-media-4/ Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68 Keen, Andrew. The Cult of the Amateur. Random House. p. 15