1. HP/ AUTONOMY
Benjamin Royce – IKNS 2013

2. WHAT DOES
AUTONOMY DO 1 2 3 4 5
Unstructured data Examples
• Meaning • Enterprise Search
• Relative to other entities • Business Intelligence
– Text • Customer Relationship
Management (CRM)
– Email
• Knowledge Management (KM)
– HTML
• Intelligent Document Processing
– SQL Query results
• Compliance and Litigation
– Video
– Audio
Benjamin Royce – IKNS 2013

3. WHO USED
AUTONOMY 1 2 3 4 5
Private Sector
• Citibank
• BAML
• Bloomberg
• Tesco
Public
• USPS
• EU Commission
• UK MoD
Benjamin Royce – IKNS 2013

4. HP
INITIATIVE 1 2 3 4 5
“ I am really excited about this acquisition…. It
really positions HP as a leader in the Next-
generation information management and
analytics capabilities, as the explosion of data
is making these capabilities absolutely critical.
Autonomy is a unique asset. It has a
remarkable ability to manage unstructured
information in a way that no one else in the
market does. I think that adds a lot of value
not only in their space but actually
“
across HP.
-- Meg Whitman, HP
Thomson StreetEvents. "Hewlett-Packard Q4 2011 Earnings Conference Call Transcript"
Benjamin Royce – IKNS 2013

5. HP
EARNINGS 1 2 3 4 5
“ The majority of this impairment charge is
linked to serious accounting
improprieties, disclosure failures, and outright
misrepresentations that occurred prior to HP's
acquisition of Autonomy
-- Meg Whitman, HP Who's responsible internally for the
acquisition?
-- Ben Reitzes, Barclays Capital
The Board relied on audited financials, audited by Deloitte, not
brand X accounting firm but Deloitte and, by the way, during our
very extensive due diligence process, we hired KPMG to audit
“
Deloitte… -- Meg Whitman, HP
Thomson StreetEvents. "Hewlett-Packard Q4 2012 Earnings Conference Call Transcript"
Benjamin Royce – IKNS 2013

6. DISCUSSION
QUESTIONS 1 2 3 4 5
• What were the gaps of intentions at the two
firms?
• What did they missed in terms of
KM/leadership?
• What role could a knowledge strategist have
in M&A transactions?
• Could a knowledge strategist have prevented
this loss? How?
Benjamin Royce – IKNS 2013