Rosewood The Movie

Rosewood the Movie
The movie Rosewood had a lot of impact on black and white people throughout the century.
Rosewood stems from a small town located in central Florida. It co–existed with 120 people, mostly
blacks who owned and farmed the surrounding land. On New Year's Day of that year, Fanny Taylor,
a white woman in the nearby predominantly white town of Sumner, ran out of her house screaming,
bruised and battered, claiming that a black man had assaulted her. In fact, the beating had been at
the hands of her white lover. Fanny had lied so that her husband would not find out about her
adultery. Fanny claimed that an escaped black convict from a local chain gang had done this. This
led to tension and resentment to all the local townspeople of Sumner. The ... Show more content on
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The State of Florida was widely known as one of the biggest controversies Florida had to endure.
Why did it take so long for them to act upon this brutal state of affairs? The problem with this
dilemma is that racism is shown even in the Supreme Court. If we didn't live in a society where
there was racism the world would be a much better place. Racism has been a problem throughout
the ages of time in this world. It emerged out of the rise in the slave trade in the eighteenth century.
... Get more on HelpWriting.net ...

Compare And Contrast The Salem Witch Trials And The...
How were the Rosewood Massacre and Salem Witch Trials similar? While the Rosewood Incident
and Salem Witch Trials have their differences, they have more things in common. Both events
included mass killings, deaths, violence, and imprisonment. The Rosewood Massacre took place
during January 1923 in Rosewood, Florida. An accusation was made that a woman was raped by a
black man named Jesse Hunter. "Hunter was also suspected of killing a teacher before his rape
accusation" (?). After all of the assumptions against African Americans, many white men decided to
take it to a racial matter and began the hunt to track down the missing Jesse Hunter. Around eight
black men were killed by the Ku Klux Klan, also known as the "KKK". The Salem Witch Trials

Rosewood Case
Rosewood Hotels & Resorts: Branding to increase profitability and lifetime value
BACKGROUND
Rosewood Hotels and Resorts is a private hotel management company established in 1979 by the
Caroline Rose Hunt Trust Estate. It is a well known company in the luxury hotels market which
owns 17 iconic properties in 7 different countries
(http://www.rosewoodhotels.com/en/the_company/). The first hotel was The Mansion on Turtle
Creek in Dallas; afterwards the company expanded its "collection of unique properties" all over the
world by converting and repositioning existing sites and by building up brand new luxury hotels.
The distinctive feature of this collection is the so called "A sense of Place". In fact in a Rosewood
hotel every single ... Show more content on Helpwriting.net ...
Nonetheless thanks to the implementation of a corporate branding strategy the customers will
immediately create a connection between the different properties of the company, thus extending
these benefits to the whole company. As a result in the end the name "Rosewood" will become a
status symbol and the value generated for the company will be greater than before. The customer
brand awareness and loyalty will now refer to the entire company and no longer to the single
property and I think this is particularly important in a luxury market. In fact the cost of a stay at a
luxury hotel can be quite high and customer may not be willing to pay such a high cost if they are
not aware of the quality of the service they are paying for. Therefore customers will probably keep
visiting a Rosewood resort they have already stayed at but they are likely to choose a more known
chain–like luxury hotel in case they need to find accommodation in another part of the world. On
the contrary if the customer is able to create a connection among all the different Rosewood
properties, he/she will perceive an equivalent quality throughout the resorts and know in advance
that the service is worth the price he/she is paying. As result the property–specific loyalty will turn
into a greater

The Captivating Event of the Rosewood Massacre
The Rosewood Massacre was one of the most captivating events in history. It all began with racism
and violence against African Americans in the united states during the post World War 1 era. African
Americans were lynched for allegedly raping white women like for men in McClenny were on
08/05/20. Burned at the stake like Perry, a black man on 12/09/22. They also had their church,
school, Masonic lodge, and meeting hall burned down. The Rosewood Massacre all started when a
lady named Fannie Coleman wife of James Taylor clammed a black male knocked on her door and
proceeded to assault her. In the movie Rosewood Fannie was having an affair with a white man and
one day while her husband was at work her secret came over he ended up beating her and leaving
bruises all over her. She knew she couldn't tell her husband she was having an affair so when the
man left she ran outside screaming and shouting. Neighbors who had heard her screaming ran to her
rescue asking who done it. She had said it was a nigger. The sheriff and a bunch of white townsfolk
band together to try to find this black man believe to be named Jessie hunter. They lynched innocent
people, burned down houses, and tortured them. A man named Mr. Man, who was actually a
fictional character, helped save the lives of children and women and then helped a man named John
Bradley save other African Americans who were not

Rosewood Case Solution
I–INTRODUCTION / STATEMENT OF THE PROBLEM
a–) Introduction:
Luxury hotel segment is getting more competitive. Rosewood Hotels & Resorts have been
competing in this segment more than 25 years with its distinctive individual hotel brands. On the
contrary, guests want to see one unique brand, same quality and service at every hotel that they stay
under one corporate brand name.
One corporate brand strategy help companies increase their retention rate, make multi–cross selling
and have loyal repeat buyers. Guests also tend to tie the brand of hotels that they stay before with a
corporate brand that they are familiar with.
Above mentioned issue signals that current trend in g and competition side is a threat for
Rosewood`s future ... Show more content on Helpwriting.net ...
Exhibit 1 proves our argument that higher concentration on retention activities will bring more
customer life time value. By applying corporate branding strategy, Rosewood will get the most of its
own brands and their existing guests.
Exhibit 1 Rosewood's Brand–wide Customer Lifetime Value Spreadsheet Model
Without Rosewood Branding (2003) With Rosewood
Corporate Branding
Total number of unique guests 115.000 115.000
Average daily spend $750 $750
Number of days average customer stays 2 2
Average gross margin per room 32% 32%
Average number of visits per year per guest 1,2 1,3
Average marketing expense per guest $130 $139
Average new guest acquisition expense $150 $150
Total number of repeat guests 19.169 $24.919
Of which: Total number of multiproperty stay guests 5.750 $11.500
Average Guest Retention Rate 16,67% 21,67%
Average Gross

Identity In Heartless
"If there were no mystery left to explore, life would get rather dull, wouldn't it?" (Sidney Buchman).
There are so many different mysteries in life and the main characters, Emily, Aria, Hanna, and
Spencer in the novel Heartless are just realizing how many there are in life. First, they have
realizing just being a teenager can have many unknown components in life. They also conceive the
fact that they just lost their best friend Ali and still on the hunt to who murdered her. Lastly, "A" is a
mysterious person they have yet to figure out the identity of. "A" anonymously sends the teenage
girls text messages with clues and secrets that give hints to all their unsolved mysteries. In this
book, the four girls believe they have found a dead body in the woods. Later, there is a fire that has
spread through the woods near Spencer's house and the girls believe the body has vanished. One last
piece of this novel is there high school called Rosewood High School is a major symbol in this
book. I will ... Show more content on Helpwriting.net ...
The dead body is a delirious way to become closer to finding out who "A" is and where Ali could
possibly be and who killed her if she is no longer alive. I predict that the body is not Ali and "A" is
the one who killed this person because "A" kept giving hints and saying secrets only that would
make sense for her to be the killer. In the book, it states, "You and I both know she is alive. The
question is what would you do to find her?" (Shepard, 72). This qoute explains that "A" knows
where Ali is and wants her friends to try to follow her hints and lead them to a place where they may
not be so safe after all. I can not connect to this object because i have never been in this situation. I
have seen movies, tv shows and read other books that have a similar object or situation as this novel.
Hopefully, by the end of this book they can solve this part of their

Rosewood
Rosewood Case
1. Make an overview of the pros and cons of the tow different branding strategies (i.e., individual
branding and corporate branding)
1) Individual branding:
– Each hotel and resort featured architectural details, interiors and culinary concepts that reflected
local character and culture and defined Rosewood's 'Sense of a Place' (each of the properties seeks
to capture what is unique about the given location).
– Some degree of flexibility and creativity
– Powerful tool to differentiate Rosewood Properties from competitors
– each property marketed itself under its own brand name in addition to
– individual brand can be very powerful
– ... Show more content on Helpwriting.net ...
| | | | | | |
| |2003 |2004 |2005 |2006 |2007 |2008 |2009 |
|Revenues | | | | | | | |
|Customer revenues |750 |795 |842,7 |893,262 |946,8577 |1003,669 |1063,889 |
|Average stay (days) |2 |2 |2 |2 |2 |2 |2 |
|Average number of visits |1,2 |1,2 |1,2 |1,2 |1,2 |1,2 |1,2 |
|Gross margin |32% |32% |32% |32% |32% |32% |32% |
|Gross profit per guest |576 |610,56 |647,1936 |686,0252 |727,1867 |770,8179 |817,067 |
| | | | | | | | |
|Costs | | | | | | | |
|Acquisition expense per new guest

Compare And Contrast The Salem Witch Trials And The...
People often fear the history that the world has had because history often repeats itself. The Salem
Witch Trials and The Rosewood Incident occurred in two different time periods but had many things
in common such as innocent deaths due to hate and the need for revenge.
The Salem Witch Trials occurred in January of 1692 and 1693 in Salem, Massachusetts(Salem
Witch Trials). The main child of the trials was Abigail Williams who accused many innocent people
of witchcraft(Salem Witch Trials). Abigail knew the consequences of the accusations would be to
hang the people doing the witchcraft(Salem Witch Trials). Abby then convinced her friends to
follow the accusations and because of them, the girls became cold blooded murderers(Salem Witch
Trials). Now the girls didn't directly kill them, they accused the innocent people of witchcraft and
got those people killed(Salem Witch Trials). Bridget ... Show more content on Helpwriting.net ...
The Rosewood Incident was also known as the Rosewood Massacre(Rosewood Massacre). A rumor
claimed a white woman was raped by a black man(Rosewood Massacre). Before the rape a white
teacher was killed in school(Rosewood Massacre). Jesse Hunter was a black man and was thought
to be the killer he was also accused of the rape allegations(Rosewood Massacre). From these
incidents white men took matters into their own hands(Rosewood Massacre). A white mob
suspected Aaron's cousin, sylvester carrier, a Rosewood resident of harboring the fugitive, Jesse
Hunter(Rosewood Massacre). On January 4, 1923 a group of twenty to thirty white men approached
the carrier home and shot the family dog(Rosewood Massacre). When sylvester's mother Sarah
came to the porch to confront the mob they shot and killed her as well(Rosewood Massacre).
Sylvester them defended his home by killing two men and wounding four in the ensuing battle
before he too was killed(Rosewood

Creative Writing: Rosewood Penitentiary
I never imagined prison would be like this. The sign on the outside of the building reads,
"Rosewood Penitentiary." As I walk down the hallways, the smell of ammonia burns my nose. I
gently run my fingers against the wall to my right, and I feel the small depressions in the white
concrete blocks. Is this real? How can I be in prison? These questions cause my head to become
cloudy as I look at the room ahead of me. It appears to be a living room; there's a TV and a small,
gray sofa in the back corner next to the window, and rustic tables are standing neatly in the middle.
One man, at the table closest to me, is smiling with a tooth pick in the corner of his mouth as he
prepares for a new game of poker. The crisp sound of cards being shuffled ... Show more content on
Helpwriting.net ...
She looks up at me with cobalt blue eyes that match my own. A few seconds pass in silence, so I try
a different question. "How did you change the traffic camera film? Why did you do that to me?"
Loraine shifts her gaze back to the TV. "I didn't do anything," Loraine responds mechanically as she
picks up the old remote and clicks through the channels with her bony fingers. Her skin is dry and
cracking in some places. "Loraine, seriously," I begin again, feeling a wad of cotton in my throat,
"How could you do that to me? First my dad, and now my mom? You'll never quit will you?"
Loraine put the remote down and redirected her attention back to me. "Can't you see that I haven't
done anything, Lucy?" she remarks with a smile beginning to creep across her face, "You've always
been the one doing unspeakable things; as far as anyone else knows, I don't exist." Hot tears are
forming in the corners of my eyes, but I blink quickly to fight them off. Loraine looks up at me with
dead eyes. Her hair, spiraling down around her pale, pasty face, makes her eyes appear sunken. "I
can't believe you!" I say, trying to control my breathing, "You killed everyone I love, and now
you've gotten me sent to prison. Aren't you satisfied

Comparison of the Rosewood Report to the Rosewood Film
The documented history of the incident which occurred at Rosewood, Florida in January 1923 is a
group of recollections from a few of Rosewood survivors, new stories and/or coverage. Racial
violence in the nation before the events of Rosewood happened. Because of the racial tension during
and after the war, many blacks migrated from the south. Florida's government soon supported black
leaving the South. "...proposed Congress purchase territory, either foreign or domestic, and transport
black such regions where they could live separate lives and govern themselves" pg 4.
In January of 1923 Fannie Taylor falsely accused an African American man of coming in her home
and beating her. A fugitive was originally accused. On New Year's morning Aunt Sarah, who worked
for Fannie and her husband James Taylor, and her granddaughter witnessed a white man visiting
Mrs. Taylor. He often visited her when Mr. Taylor was at work. "Could this possibly be an affair?"
Many wondered. Once Fannie let the world know a black man had hurt her, a posse came together
to find this black man. Jesse Hunter who was also a fugitive from another town was under
suspicion. Fannie's white lover who name was John Bradley, soon realized he was in some sort of
trouble so he went to Sam Carter for help. Carter's body was soon found on the road. White men
went to Sylvester Carrier's house to confront him but a shootout busted out and two white men were
killed. While the white men went to get more ammo, women and

The Fight for Social Justice Essay
It has been proven that often, the fight for social justice and the common good comes at a great cost
to those involved. Through writings such as Dr. Martin Luther King's "Letter from a Birmingham
Jail" and Sophocles' "Antigone", as well as, lectures such as Dr.Colbourn's lecture "Confronting
History and the Good Life: Life after Rosewood" it is demonstrated how life, freedom, and a normal
everyday life suffer as a cost of fighting for social justice and the common good. To begin with, Dr.
Martin Luther King as well as many other African– Americans fought for equality, social justice,
and a better life for African– American resulting in a great cost. Dr. Martin Luther King Jr. was
ridiculed and was the target of many attacks simply for ... Show more content on Helpwriting.net ...
In the end, Dr. Martin Luther King Jr. paid the ultimate cost when fighting for social justice and the
common good, with his life. On April 4th, 1963, he was assassinated by someone who didn't like
him and the cause he was fighting for. Although Dr. King lost his life, his actions resulted in a better
life for African–Americans in terms of equality and social justice. Moreover, Sophocles' "Antigone"
shows how freedom, life, and a normal everyday life was the cost of fighting for social justice and
the common good. In attempt to give her brother Polyneices the appropriate burial, chaos erupts in
the kingdom of Thebes. Antigone wanted to honor her brother and the gods by burying her brother
even though it was against the wishes of King Creon. Antigone knew her punishment would be
death, but she did not care. Antigone was willing to risk her life in order to do what she felt was
right. In regards to freedom, Antigone's arrest and exile were both costs of her fight for social justice
and the common good. Antigone's fight for the common good affected her life as well as the lives of
those around her. Her fiancé Haimon tried to fight for a good life for himself and Antigone by going
against his father's word. In the end, Haimon took his life as a result of Antigone's death and his
mother Eurydike committed suicide as a result of Haimon's death.

The Rosewood Film's Depictions of the Rosewood Massacre
Racial tension between African Americans and whites caused an excessive amount of violence in
the city of Rosewood. Citizens of Rosewood, Florida were victims of racial violence in 1923, which
lead to eight documented deaths in the city. The city of Rosewood took a turn for the worst on
January 1, 1923 when Frances "Fannie" Taylor claimed that she was assaulted by an African
American man who enter her home without invitation. Many of the African American families that
became involved knew that Mrs. Taylor was not telling the truth. Fannie lied to the people of
Rosewood to fabricate the truth of her having an affair with another man. The man that assaulted her
was not an African American; it was Fannie Taylor's lover. Because of the lie, the city of Rosewood
was instantly torn into pieces. The Rosewood massacre was not a well known historical event. To
bring awareness to an important part of African American history, John Singleton decided to create a
motion picture based on the Rosewood events. The movie displays the town that was filled with
racial prejudice. It shows the many injustice attacks on the African American community. John
Singleton did an exceptional job bringing the horrific racist events of 1923 in Rosewood, Florida to
the eyes of billions. In the movie, a fictional hero was created. His name was Mr. Mann. Mann
helped save many blacks that had no idea as to what they should do. Mann helped the surviving
members of the Carrier family, the women and

The Rosewood Hotels & Resorts
The Rosewood Hotels & Resorts is a private hotel management company founded in Dallas, Texas
by Caroline Rose Hunt Trust Estate in 1979. The company had been adopting an individual
branding positioning strategy, for which it managed a collection of hotels across continents under
individual property names. This positioning strategy had helped differentiate Rosewood from
corporate chain–like competitors in the same industry. Prior to 2003, Rosewoods focused mainly on
acquiring and renovating properties, building 12 unique and distinctive hotels globally. This strategy
proved successful, despite the fact that the John Scott, the company's CEO and Robert Boulogne,
the COO were concerned that the company was missing out the opportunity for potential growth in
brand recognition. However, after 25 years of operation, in the year of 2004, the company
encountered some business challenges that became barriers in raising brand awareness and customer
retentions.
Issue Statement
Rosewood's individual brand strategy was consistent with their brand concept: "A sense of Place",
which was the underlying standards Rosewood capitalized upon when developing their properties.
This concept implies that each hotel needed to be tailored in a way such that the unique features and
characteristics of a specific location were emphasized and prominent, in respect of interior designs,
services and amenities. This positioning strategy was sufficient to generating considerable revenues
for the company,

Fanny Taylor's False Claim in Rosewood Report and Film
January of 1923 became one of the most horrific times in U.S. history and for hundreds of African
Americans, when a white women named Fanny Taylor falsely claimed that she had been beaten at
the hands of a black man. Outraged at these alleged allegations, white men of rosewood would
parade the town in search for the person responsible. According to the rosewood report these
angered mobs had killed about eight blacks including Sam Carter who supposedly knew where the
acclaimed suspect was headed. There were numerous reports of the massacre from newspapers,
citizens, and later the survivors of the rosewood events. Many if not all would offer there bias
opinion as to what happen in the events of Rosewood, It was said in the report that "Most major
Florida and Southern white newspapers ran the AP stories but did not editorialize. They expressed
alarm at the extent of racial violence, but generally said it resulted from an attack on Fannie Taylor
and blamed the subsequent deaths on the action of black residents" (Rosewood report, p.28) Many
of these newspapers in the south and some in the north would try to justify the violence of the
massacre, some like the Tampa Morning Tribune stating that it was the abuse of a defenseless white
women that stirred up the white men to cause the violence they did. It was also said in the report
that African American newspapers "Condemned the entire episode."(Rosewood report p.2) In 1997,
almost 74 years after the Rosewood events, John

Movie Analysis Rosewood
Name: Subject: Teacher: Date of Submission: Discussion Question: Rosewood (1997): Movie
Analysis Rosewood is a film based on the historic events that transpired in the 1923 Rosewood
massacre. The film includes fictional characters and some alterations to the historical accounts.
Actor Ving Rhames plays the role of a man who travels to the city and becomes a witness of the
horrific events. His character is essential for the film, because he makes the film a movie rather than
a documentary. Two more characters included in the story provide different perspectives of the
Rosewood massacre. Don Cheadle plays that role of Sylvester, who becomes a witness, and Jon
Voight acts as a white storeowner, who lives in a ... Show more content on Helpwriting.net ...
(Gannon, 46) In the historical events of the Rosewood massacre, a woman claimed rape by a black
man, yet her story is still not confirmed nor proven. The result was the lynching of a black person,
the retaliation from the black community, and the destruction of Rosewood and the death of six
black and two white individuals (D'Orso, 52). The movie illustrates a high level of carnage in the
town, and the use of KKK, which is not accurate according to historical facts. It demonstrates the
producers attempt to create the element of dramatization, and the emotional effect of the movie. In
truth, there is a lot of fabrication of the story; however, the producer applies some elements of the
true story that occurred in Rosewood. Based on the movie, the main aim was to provide a movie that
is emotionally moving which affects racial affiliation in terms black or white (Gannon, 61). Some of
the scenes focus on the emotional reaction, and the depiction of the movie focus on the concept of
outside looking in. The three main characters are not from the town, which coincides with a lack of
having a witness to narrate the events in Rosewood at the time of the massacre. Using individuals
from outside the town provides a new dimension to the story, because their presence in the town
allows the audience to get an idea of what occurred, but it is not an accurate illustration of the events
(D'Orso, 74). The variations highlight the lack of actual evidence, and the use of

Massacre at Rosewood: Racially Motivated Violence
World War I is ending and there is violence and racial unrest against African Americans. The racial
violence and disturbances were common place in the early 20th and disturbances ranged from
individual lynchings to mob style brutality against entire black communities (Documented History).
One of these disturbances ended in the destruction of an entire town. This town was a predominantly
black town named Rosewood in central Florida. Blacks became increasingly worried about the
number of lynching's and began carrying guns for protection. The whites were disturbed that blacks
were armed. The newspapers fed the whites' fears by publishing daily stories about attacks on white
woman by black men. The violence and brutality escalated to the point that newspapers invited the
public to come and watch the burning of a live Negro (Documented History). The massacre and
destruction of the town of Rosewood, Florida was due to the racism and fear the white community
had for the black community. Rosewood is located nine miles east of Cedar Key in western Levy
County established on March 10, 1845. A number of Rosewood's black women worked at Sumner
as part–time domestics for white families (Documented History). "The events that culminated in the
Rosewood affair began on the morning of January 1, 1923, at Sumner, the neighboring saw mill
village. Frances (Fannie) Taylor, a twenty two–year old married woman, whose husband James

The Holocaust: An Example Of Intolerance During The Holocaust
What exactly is intolerance? The dictionary defines intolerance as "The unwillingness to accept
views, beliefs, or behavior that differ from one's own." I see intolerance as the dislike of someone or
something because of their views, beliefs, or behavior. Although many people don't understand it,
intolerance was an issue of the past, an issue of today, would benefit the world greatly with its
abolishment. One example of intolerance from the past is the holocaust. During the holocaust, the
Nazis were intolerant of many different ethnic group. They were intolerant of anyone who wasn't
white, christian, heterosexual, and had no disabilities. Anyone who wasn't all of these things was
either killed, tortured, starved, etc. Another example of intolerance

The Rosewood Chocolate Industry
Rosewood, a name recognized by most and was considered almost as highly as the Queen. Well,
that was, until they went entirely bankrupt. The Rosewood's were a company that produced the
highest quality sweets in all of England, but for decent prices, however–this was how they stayed in
business for nearly a decade–but they were outdone by the Jeffries that started to make the same
quality of candies for even less money. That was the true downfall of the Rosewood chocolate
industry. With the fall of the company, cash began to dwindle and their normally weighted wallets
began to get lighter and lighter. This happened until their house was foreclosed on, and they were
practically dragged from their manor–with a whole lot of screaming of course. ... Show more
content on Helpwriting.net ...
Though, for little Arthur, this had the greatest toll. Moving from a large mansion, in the country, to a
small, in city, flat was a major change. Yet, this was not the worst so far. The worst–surprisingly–
was the fact he was going to have to start to wash himself and help clean with his mum. Dan found
this topic confusing, so now he stood over the water–filled sink with wide eyes, nails dug into a
dishrag they had gotten from a shop from the outer–city. How was he to do this? Mum was out
doing some garden work for the woman down the road, picking flowers for a few pounds and father
was out trying to get a job in a corporation that made low end clothing. This was the least small
Danny could do to help them out. He had to figure this out, he thought, he needed to be a big boy
and get himself together. "Alright." He cleared his throat, placing his cloth to the side of the sink, his
little hands trembling as he lowered them to the dishes. He felt sick. It smelled putrid and looked
grimy. Though he lost his money, he still held his dignity and snobby attitude. "Ew!" He jerked back
once he came contact with a little splat of old tomato sauce, wiping his fingers on the side of his

Rosewood Case
Rosewood Hotels & Resorts Case Study
Background
The Rosewood Hotels & Resorts has been in business for close to 25 years. It operates in the
luxury hotel segment, with a focus on one–of–a–kind hotels. Each hotel reflects the local culture
and character of its location. Up to this point it has allowed properties to thrive on their own with
very little corporate identity. However, management feels there is an opportunity for growth in the
market and is considering a new brand strategy; one that would establish the Rosewood brand and
incorporate it into the name of each property as well as introduce more Rosewood branded items in
the hotels. It needs to present its strategy to the Board of Directors and is questioning how far ...
Show more content on Helpwriting.net ...
The chance of a customer staying in Boston, Chicago, and LA in a two–year period is much higher
than the chance of a customer staying in Dallas, Saudi Arabia, and Indonesia.
Although the management team is a strength, it is also a weakness. The management team is so
focused on growing market share that it's not focusing on what has made Rosewood successful. It is
envious of the larger corporate brands but has not acknowledged that those brands have a
completely different business model, which entails more than simple branding.
The local hotel leadership could also be a weakness. Though they excel at promoting their own
properties they have shown reluctance to corporate branding and would likely oppose an
implementation of such.
Opportunities
Frequent–stay programs are growing at a high rate in the hotel industry and market research
indicates that such programs could double repeat business. Rosewood could offer a frequent–stay
program to increase patrons' desire to experience other locations.
In addition the luxury hotel segment has been growing and there is opportunity for Rosewood to
grab more market share. Threats
Though there has been growth in the luxury market, customers are increasingly identifying with
other strong hotel brands. In addition, the market is getting more crowded. In 1996 Rosewood and
its key competitors had 165 properties combined. Today that number has almost doubled to 310,
with 120% growth specifically

Romantic Love Story
Many people would want to hear about a romantic story of a girl and boy falling in love and living
happily ever after but in this case I decided to talk about a relationship that does have a happily ever
after but with a twist. I will be talking about a love relationship in the show pretty little liars
between the characters Emily and Allison. Emily is one of the main characters in the show and she
is 23 years old and works as a swim team coach, Alison is the main character of the show and she is
also 23 years old and she works at rosewood high school as an English teacher. Before they were in
a romantic relationship they started off as best friends in highschool with 3 other girls in the circle.
The history of their relationship goes all the way back to the first season in the show, where Emily is
struggling with her identity and can't express her feelings for Alison because of the fear of people
knowing she is into girls, Alison and Emily are in the library together and Emily makes a move but
Allison does not respond instead she leads her on. One thing we need to understand about this
relationship is Alison was not such a great person in highschool she was hated by everyone because
of how rude and evil she was but as I get further into this relationship she does change and become a
better person. In high school Alison was declared dead by the whole town and Emily was the most
heart broken out of all the girls, her and her friends were trapped in a barn fire and but she was

Rosewood And Rockwood Plaz Case Study
I had the opportunity to assess the needs of the Rosewood and Rockwood plaza in collaboration
with OHSU, Human Solutions and Wallace medical Concern. I am following up with a
recommendation that Human Solutions consider implementing a roof top community space and
garden on the Rockwood plaza building. This recommendation is evidenced by a variety of studies,
government reports, and models that show how community space and the built environment
contribute to the physical, mental, and social well–being of individuals and communities (design for
health.net). These individual and community health benefits can also contribute to the health of the
broader community and have a positive influence on the environment. The integration of the built
environment to promote health outcomes has been shown to have significant impact on both the
individual ... Show more content on Helpwriting.net ...
This is the concept of having connections and networks of support, which then build reciprocity and
trust (Ijla 2012). So by supporting this rooftop community space, you are helping to facilitate social
cohesion and opportunity for families to learn sustainability, community bonding, and trust
(urbangardensweb.com).
A rooftop space would touch on many aspects of the needs of the residents, and will continue to
uphold the values of your organization to facilitate a prosperous and healthy community, free of the
devastating affects of homelessness and poverty (Human Solutions n.d.). It will also contribute to
the link between health and housing as shown in numerous reports from the Surgeon General,
Department of Housing and Urban Development, WHO, and the Robert Wood Johnson Foundation
(pewtrusts.org). I hope your organization will consider this proposal and how it can impact the
residents of these buildings and their

Was the Rosewood Film Accurate?
"From Chicago to Tulsa, to Omaha, East St. Louis, and many communities in between, and family
to Rosewood, white mobs pursued what can only be described as a reign of terror against African
Americans during the period from 1917 to 1923." (Rosewood Report, 1995, Pg. 3) Lynching had
become very common in the United States, although the number of lynching's had declined from 64
in 1921 to 57 in 1922. Rosewood was known to some as basically a riot, or a war. I believe
Rosewood was known to become a war because the African Americans in Rosewood didn't want the
whites to run them out of the only city they were raised in. So the African Americans refused to
leave, and fought back. How would you react if someone tried to run you out of your home, or the
city you were raised in? Would you leave? Or fight back? Some incidents that occurred in
Rosewood report had to do with Fannie Coleman. She was a married woman with three children,
who claimed she was raped and beat by a black male while no one was home. According to Fannie
Taylor's version of events, "A black male came on foot to my house that morning and knocked.
When I opened the door the black male proceeded to assault me." (Rosewood Report, 1995, Pg. 5)
None of this was true. She was having a affair with a white man, who beat her, so she lied and made
a scene to the community to cover her up. Little do she know how this petty lie will cause many
African Americans to die. Rosewood was a film based on Fannie Taylor's

Short Story Of The Legend Of Rosewood
There once was a young prince named William, who lived in a grand castle on the edge of a small
village called Rosewood. It was the young princes twenty–fifth birthday so he need to find a wife to
marry.
So he went all over the village looking for a young maiden to give his heart to. He searched near
and far, but when he almost lost all hope in finding the perfect women.
He stumbled onto a creepy house right next to a swamp. Even though he was scared to knock on the
door he felt like he needed to so he walked closer and knocked.
The door opened slowly and there stood a brown headed girl with bright green eyes and rags for
clothes.
"I'm the prince of Rosewood and you might be?" Asked the prince.
"Papillon" She smiled and when she said her name a black butterfly flew infant of her and landed on
the princes shoulder. ... Show more content on Helpwriting.net ...
He felt as if she knew everything about him. "Will.... you marry me.. papillon!" the prince said
stumbling over each word.
"Of course" papillon said without hesitation. The prince grabbed her hand and guided her to his
horse.
As papillon got onto the horse she looked at the black butterfly. "Later" she said to the butterfly and
then it flew away. The prince though it was odd but didn't say anything about it. After all he found
her in the woods.
Later that day the prince, and papillon were married. During the wedding as papillon and the prince
were saying there I do's he noticed a black butterfly on her left shoulder.
After the wedding was over the queen came up to the prince and warned him about papillon. "Oh
William please do be carful!" Said the queen.
"Mother what's wrong? Why would I need to be carful?" Said the prince with a worried look on his
face.

"Papillon had a black butterfly on her shoulder!" The queen said leaning closer to the

Rosewood Hotels & Resorts
Running Head: CASE STUDY
Rosewood Hotels & Resorts
Sonja D. White
Marketing In The Global Environment
Overview Rosewoods Hotels and Resorts have been operating for 25 years and possesses' 12 hotel
properties all over the world. The group of hotels has a well–built ability and power to raise value of
properties by building unique, one of kind properties with a small ultra–luxury residential style.
Emergence of new hotels has increased intense competition in the hotel industry and it has become
difficult to position Rosewood's collection of properties in an increasingly flooded field of luxury
operators (Hatch & Schutz, 2008). Thus, the management team has been strongly considering
Rosewood Hotels and the Resorts ... Show more content on Helpwriting.net ...
Limited market and limited number of customers: As management and culture are similar
throughout the chain, Rosewood hotels and resorts will be limited in terms of customers and market
in a specific area.
Effect of an Assumption Customers enable the organization to treat each customer in a different way
on the basis of the contribution they make towards the firm (Kleinaltenkamp & Wengler, 2007). The
analysis of customer lifetime value aids the organization to rank and order customers on the basis of
their contribution to organization's revenues. It also helps the organization to determine as to how
much it can invest in retaining customers to gain positive returns on the investment.
Organizations that use corporate branding have a much higher customer lifetime as compared to
organizations that do not use it. Following are the assumptions that were created during the
calculation of Customer Lifetime Value (CLV) in the Rosewood Hotels and Resorts. The marketing
and operations asset in Rosewood hotels is about one million dollar per year. The customer retention
rate of Rosewood Hotels is invariable with both corporate branding and without corporate branding
throughout the year. 16.67% customers are retained when there is no corporate branding while
21.67%

Gender Stereotypes In 'Pretty Little Liars'
Spencer Hastings, played by Troian Bellisario in Pretty Little Liars, once said, "Giving into a bully
never works. Even if you give them everything they ask for, it'll never be enough. Your only choice
is to stand up to them, even if it costs you something" (Pretty Little Liars 2015). This is one of the
many life lessons that can be learned from this show. Pretty Little Liars became a very popular
television series among teenage girls when it was released on June 8th, 2010. It is produced by
Warner Brother's Studios and directed by Marlene King. An abundance of publicity on social media
has helped this show become very well known across America. While watching Pretty Little Liars, I
focused on the the storyline, the actresses portraying their ... Show more content on Helpwriting.net
...
Line matches the characters' personalities and interests with their style. Alison is often seen wearing
very sophisticated, mature clothing. She tends to keep it interesting with prints, ruffles, and a more
retro style. The most unique style is worn by Aria. She is usually wearing funky and edgy clothing
with chunky heels, leather jackets, and statement jewelry. Line matched Spencer's style with her
personality very well by giving her a preppy and conservative look with blazers, blouses, and
cardigans. The "girly girl" out of the bunch could almost always be identified as Hanna due to her
abundance of feminine, bright, and glamorous fashion. Unlike any of the other girls, Emily wore a
sportier look. She was often dressed in t–shirts, jeans, and sneakers. The day to day clothing on
Pretty Little Liars was always on point, but the most extravagant clothing was worn for big events.
Some of these events included prom, Halloween, balls, and fashion shows for charity. Line outdid
herself by putting the characters in upscale dresses, accessories, and shoes. The fashion in Pretty
Little Liars gave the show a special element that kept teenage girls engaged.
This series has a genre of suspense, drama, mystery, and romance. Pretty Little Liars was perfect for
teenage girls because they tend to gawk about televisions shows that contain even one of these
genres. From the subject of murder to

Rosewood Free School: A Case Study
Physiotherapy is at the heart of an innovative educational approach, which is helping to maximise
the potential of children with profound and multiple learning difficulties (PMLD).
Rosewood Free School, a special school in Southampton, has developed a needs–led curriculum that
integrates physical therapy into day–to–day learning.
It relies on multidisciplinary working between class teachers/assistants and on–site therapists,
including physiotherapists and occupational therapy staff.
Lisa Adams, a band 7 children's physiotherapist for Solent NHS Trust, has worked part time at the
school since 2014.
She explains that the school caters for pupils with PMLD, aged from two to 19 years, and that all of
the children have complex health needs ... Show more content on Helpwriting.net ...
'But my main work is supporting and training the teachers and class staff so that they can do the
daily, hands–on work,' says Mrs Adams.
'Staff training is vital because physiotherapy shouldn't be something that just happens when I come
into a class once a week.
'It should be every move and every opportunity and all the time, and we achieve that by upskilling
the teaching and support staff.'
All new teaching staff at the school receive an hour induction session with a physiotherapist, in
order to receive a basic grounding in physiology. Once they have been employed for six to eight
weeks they then receive further basic training, which provides them with an understanding of
postural management. In addition a physio regularly visits each class and demonstrates techniques
to the staff as they work with each child.
'It involves a lot of role modelling and practising handling skills,' says Mrs

Rosewood Hotels
CONTENTS I. EXECUTIVE SUMMARY 1 II. SITUATION ANALYSIS 2 a) Economic
Environment & Industry Trends 2 b) Organizational & Political Environment 3 c) SWOT analysis
for Rosewood 5 III. PROBLEMS FOUND IN SITUATION ANALYSIS 6 IV. STRATEGIC
ALTERNATIVES 9 a) Corporate Branding 9 b) Individual Branding 11 c) Selective Corporate
Branding 12 PROPOSED BRANDING STRATEGY – SELECTIVE CORPORATE BRANDING
STRATEGY 13 SUMMARY 15 APPENDICES 16
I. EXECUTIVE SUMMARY
Rosewood Hotels & Resorts (Rosewood), known for managing distinctive luxury hotels is
considering a new brand strategy. Rosewood's concept for each property has always been "Sense of
Place", emphasizing the individual character of each ... Show more content on Helpwriting.net ...
However, the higher number of properties managed by the corporate branded hotels could have
provided a larger base and more similar–styled options for multi–property stays by guests compared
to the lower base of those in the individually branded categories like Rosewood. The distinct
personalities of each Rosewood property may ironically limit multi–property stays due to each
property's own merits. Thus, Rosewood's data of 5% guests who had stayed in more than one of its
properties may not necessarily be an inferior indicator in relation to that of Four Seasons' 9% rate.
The corporate branded hotels' market penetration was also supported by the loyalty programme
machinery. The frequent–stay programme grew by 12% in guest enrolment in 2003 according to a
research conducted by the Market Matrix. Such programmes could potentially double the rate of
returning guests. Even though not all major brands adopted this approach, its existence made it
tougher to change consumer behaviours and prevent any new market entrants to present themselves
as reasonable viable product substitutes for a major part of the penetrated market share.
Coincidentally, a group with a larger number of properties would also provide a bigger option pool
and accessibility for guests to maximise their returns through such programmes. Although John
Scott deemed such an initiative as irrelevant to Rosewood's course, this marketing strategy would
still present itself as another level of

Civil Rights Movement In The Film Rosewood
For those who can't recognize the disadvantages blacks have, any movement that call for equal
rights and black mobility may be seen as an extreme action trying to cause conflict. For leaders who
advocated for change like Malcolm X or Jesse Jackson were labeled in negative terms, but they
were trying to obtain the same rights that whites have. In the case of Malcolm X, he said "We assert
the right of self–defence by whatever means necessary, and reserve the right of maximum retaliation
against our racist oppressors, no matter what the odds against us are" (Malcolm X, 747). What
Malcolm X is advocating for reminds me of Sylvester Carrier actions in the movie Rosewood.
Sylvester was viewed as an out of control black man with a gun during the shootout at his house. In
truth, he was trying to protect his family ... Show more content on Helpwriting.net ...
As a black man he was limited in what type of profession he would be. So when Duff was fired at
the gas station for his behavior, it set him back to his once drifting days of living life with little
ambition. By the virtue of Duff not being able to hold on to a job to help support his wife Josie, it
had an impact on their marriage. That is why movements for equal opportunities became so popular,
minorities grew tired of living their lives according to the whites interest. James Forman of the
Black Panther Party, wanted to promote ideas for black equality. For instance, he states "I felt then
that we had emerged from the internal disorder, that we were in a new day, and that I personally
could begin to work freely on the basis of my true beliefs" (Forman, 752). Ironically, this quote
resembles the nature of Mookie in Do The Right Thing. When speaking to Pino, Mookie echoes the
assertions made by civil rights activist Louis Farrakhan, that one day the the Black man will rise and
rule the earth. Mookie is proud of who he is and is educated on the history of his

Everyone Needs to Know about the Rosewood Incident
Have you ever heard of the incident which occurred at Rosewood, Florida? If you haven't I really
think you should. It's a case everyone should know about. A white woman by the name Fannie
Taylor cheated on her husband. The man who Fannie cheated on her husband with beat her after
they got done having sex. She didn't want her husband to find out about her cheating, so she lied to
everyone in town. She said "that a black man raped and robbed her'. An old lady by the name of
Sarah Carrier was the house maid of the Taylor household was there the time Mrs. Taylor cheated on
her husband. She heard Mrs. Taylor lied about being raped by a black man, but she couldn't speak
up at the time. The white men in town found out about her being raped, and they went crazy. They
went around killing every black person that got in their way. Some of the time they didn't have to
get in their way if they didn't tell them what they wanted to hear. Then person that really beat her
got away, nobody tripped off him. They was going around thinking it was this man by the name of
Mr. Mann who the white people thought name was Jessie Hunter was the man who raped and
robbed Fannie Taylor. We watched a movie based on the incident called 'Rosewood". In the movie
you really get imagine of what the white people was doing. As, I said the white people didn't care
about anything. They was just killing people left and right for the fact they thought one black man
raped one white woman. Truly, I believe that

Rosewood Florida Massacre
RoseWood Florida Massacre of 1923
American History
April 20th 2017
Noah Edmisson
Mr.Laffoon
On January 1, 1923, In a very small black neighborhood called Rosewood. A rumor started that
Fannie Taylor, a white female, had been sexually harassed by a black man in her house. She claimed
that a black man had gotten into her house and assaulted her, but she had no obvious injuries other
than her word that she was unconscious for a long time.
A group of KKK members, believed that this rapist was an escaped inmate named Jesse Hunter who
was hiding in Rosewood, and they wanted to kidnap and kill him. Before this happened many
problems had started aggression within Rosewood. The next day the the clan firebombed the home
before gathered with 200 men from towns around the area who had found out that a negro man had
killed two caucasian men. As the moon came out the clan attacked the town, killing animals and
burning houses and places of business. A completed report claims six negroes were killed along with
two whites men. Other rumors suggest a bigger amount. At the end of the massacre only two
buildings were still up, a house and a store. Many of the African American people of Rosewood
ditched to the wetlands and were taken to a safe area on January 6 by two trains men. John and
William Bryce. Many others were hidden by John ... Show more content on Helpwriting.net ...
Negative radio messages were sent out over the airwaves created and created turmoil fueling the
already angry mindset of the KKK. They packed their things and started towards the town
Rosewood with a revenge full mindset to take action in demolishing the town at any penalty. The
group heated, overwhelmed, and full of angry. They went through the woods behind the Taylor's
home looking for a rapist. Suspicion soon fell on Jesse Hunter, a black man who had apparently just
escaped from a dangerous street gang, but no proof of that so called escape was ever

Birth Of A Nation: The Rosewood Incident
Documented history of the incident which occurred at Rosewood, Florida in January 1923 is a
collection of recollections from Rosewood survivors & news stories/coverage. It talks about racial
violence in the nation prior to the events of Rosewood. Many African Americans migrated from the
south because of racial tension during/after the war. Initially, Florida government supported blacks
leaving the South, "For example, Napolean Broward, while serving as governor from 1905 to 1909,
proposed Congress purchase territory, either foreign or domestic, and transport blacks to such
regions where they could live separate lives & govern themselves" pg.4. Whites felt they were
superior to blacks at the time. "Many whites had such a low opinion of blacks that they were
prepared to treat them in the most inhumane fashion whenever they found themselves threatened by
the minority" Pg. 5. William Tuttle. The film Birth of a Nation was released. The Ku Klux Klan was
reborn. In January 1923, Fannie Taylor accused a black man of coming to her home and viciously
beating her. A fugitive was originally accused. Aunt Sarah worked for Fannie & James Taylor. On
New Year's morning Aunt Sarah & her granddaughter witnessed a white man visiting Fannie. He
visited a lot while James Taylor worked. People gossiped that they were having an affair. A posse
gathered to find the black man who hurt Fannie. Jesse Hunter, a fugitive from another town was
under suspicion. Aaron Carrier was arrested. Fannie's white

Racial Violence of the Fannie Taylor Incident in Rosewood,...
Have you come across racial violence? Did you get treated a different way because the color of your
skin? In 1923 Rosewood, Florida suffered many racial historic events of a white color mob
attacking the black community. Rosewood massacre led to 8 people killed (2 whites, 6 blacks) and
about 40–150 African Americans wounded survivors after the tragic event. So how did the attack on
African Americans in Rosewood started? A woman by the name Fannie Taylor who was beaten and
attacked in her home by her white secret lover puts the blame on a color male. According to Lee
Ruth Bradley Davis who father was a victim in the week's events, grandmother Sarah Carrier and
cousin Philomena Carrier who worked for Fannie Taylor all claim it was a white man who visited
Fannie home that day. Lee Davis explained "That morning Sarah and Fannie as usual walked from
Rosewood and arrived the same time that the white man entered the Taylors house." (Rosewood
Report, 1993, pg12) "The white visitor remained a while, reemerged, and left sometime before
twelve o'clock. It is known if James Taylor came home for breakfast, but about noon he returned
home and his wife told him a black man had assaulted her."(Rosewood Report, 1993, pg12) The
black community believed the person who abused her was her white lover. According to the
Rosewood events in John Singleton's film Rosewood, Rosewood was a black populated town and
Sumner next door were for whites. A man by the name John Wright was the only white

An Account of the Rosewood Incident
After the reconstruction period there was high tension between the whites and blacks in the south.
Whites wanted nothing to do with black people and didn't want to have to share anything with them.
Whites did everything they could to intimidate blacks to keep them "in their place". Black people
wanted nothing but to live their lives with their new found freedom, but they saw that no matter
what the law said they would never be accepted by the white community. White people often acted
out in violence towards blacks whatever chance they got to drive them out. Anything a black person
did could result in violence. An example of the violence and hatred shown towards blacks is the
events of an incident in Rosewood, Florida in 1923. This incident was documented and the accounts
of blacks who were children at the time were taken down.
In 1923 in the town of Rosewood, Florida a white woman named Fannie Taylor who had been
having an affair was beaten one afternoon while her husband was at work by her lover. Mrs. Taylor
had a woman come by to help her with household duties named Sarah Carrier, she saw the man who
attacked Mrs. Taylor as did some of her black neighbors. Mrs. Taylor cried for help, when someone
came to her aid and asked who it was that did that to her out of fear she said it was a black man. Her
accusation that it was a black man caused hunt for this man throughout the town. A man named
Jesse Hunter who had recently escaped from the chain gang was a suspect. The

Advertising Guitars with Suicide and Sex
Ads are made to grab a certain audience and make that audience relate to the specific ad or make
them want to go out and purchase the product that is being promoted. Many ads are trying to sell
specific items; but if a person really analyses the ad, the company is selling or promoting more than
one item.
In this ad the company Gibson is promoting a specific guitar to be sold. In the ad there is a six–
string, electric guitar standing up with the wording, "If this doesn't get you laid you should just
commit suicide." In the lower right hand corner of the ad, the company's name Gibson is printed.
This six–string guitar is popular for beginning music artists. In this ad the company Gibson is using
pathos, ethos, and logos to get the audience's attention. The Gibson guitar ad explicitly sells guitars,
but it implicitly sells sex and suicide.
Gibson guitars are directing this ad to older teenage and young male adults. The audience is young
enough that they are still debating on what career path that they want to go down. To some of this
audience, this ad would grab their attention by thinking this guitar should get them laid. This aspect
would be directed mainly towards young males. Also, some guitars give the sexy and spontaneous
impression, which in a young male's eyes, is a perfect career. The ad is also saying that if a person
doesn't get laid because of a guitar, they should just kill themselves. By analyzing the statement and
ad picture, music involves sex and

Rosewood
#### very poorly written ##### # Started with racial and violence against African Americans.
Historical the things the whites did was violence against the black's communities. If anybody was
color the whites did not care what age they were in there eyes a nigger was a nigger so they would
kill them for no reason. It begins in a little community called Rosewood it had blacks and whites in
it but majority was blacks. A mob of 40–150 whites comes to Rosewood and raise hell just to mess
with the colors. All because of a lady name Fannie Taylor. She was a wife to her husband name
James, she also had workers named Aunt Sarah Carrier, and her granddaughter they both was
African Americans. Aunt Sarah had a big family to, everybody loved Aunt Sarah because she was a
good women, hardworking, and even the whites loved her. Also there was a white man named Mr.
Wright who own a store he was basically making nigger. Mr. Wright was a married man with a
family but he be having sex with his worker and she is African American. He was for the blacks,
there was a lot of violence going on a lot of the blacks was not safe. "In Florida and the south, the
response of whites to the massive departure of black resident was mixed"(Rosewood Report,1993
p4). Fannie Taylor had a secret lover she would not give her husband none because of her lover.
Few hours later her lover came over after the husband left and they started to have sex. After that
situation was over the lover beat her than ran off.

Rosewood Case
Rosewood Hotels & Resorts: Branding to increase profitability and lifetime value
BACKGROUND
Rosewood Hotels and Resorts is a private hotel management company established in 1979 by the
Caroline Rose Hunt Trust Estate. It is a well known company in the luxury hotels market which
owns 17 iconic properties in 7 different countries
(http://www.rosewoodhotels.com/en/the_company/). The first hotel was The Mansion on Turtle
Creek in Dallas; afterwards the company expanded its "collection of unique properties" all over the
world by converting and repositioning existing sites and by building up brand new luxury hotels.
The distinctive feature of this collection is the so called "A sense of Place". In fact in a Rosewood
hotel every single ... Show more content on Helpwriting.net ...
The corporate branding strategy will create a sort of umbrella under which all the properties of the
company will fall, thus sharing the same quality level in the customer's perception. Moreover a
strong corporate brand will ease the company identification and potentially increase the number of
new guests through word of mouth, thus enabling the company to gain a bigger market share.
Nevertheless the implementation of such a strategy will necessarily involve big costs and a
structural change in the organization. Its culture, the way in which advertising is done, the facilities
and supplies in each resorts, the way in which management operates will have to be adapted to the
new branding strategy. Furthermore undertaking this action may let down some valuable customers
who are particularly affectionate to a resort and may be afraid that it will lose its unique and
individual features. Plus it might also disappoint some skilled hotel managers which may feel
threatened in their autonomy and potentially leave the company. Retraining the whole body of
employees to adapt to the new strategy may be expensive and time consuming as well.
CLV analysis
As far as the pure economic aspect of the decision concerns, the implementation of a corporate
branding strategy would increase the Customer Lifetime Value and therefore the profits of the
company, as calculated in the attached

Donald Gaskin 's Serial Killers
Donald Gaskin may be one of America's most notorious serial killers, possibly killing over fifty
men, women, and children, but the courts only convicted him of eight murders. One might say how
could he get away with so many murders? The answer is multifarious, and as Fox and Levin
dictated in Extreme Killing "It is difficult to gauge the full extent of serial homicides. Because of
complexities in linking murders committed by the same perpetrator but at different times and even
places, no precise estimate of a serial killer is even possible" (Fox & Levin, 2005). Forensic
psychologists attempt to catch serial killers by profiling them based on the crime scene and the
killer's childhood, yet Gaskins was not a typical serial killer because his motives to kill altered from
profit to sadistic thrills. Customers often paid him to kill their cheating spouse, enemy, or even
parent, making it a full–time profession for Gaskins, but he often killed for the sadistic thrills and
power due to his terrible childhood. Gaskins childhood was far from perfect. He was born out of
wedlock and never knew his biological father. He grew up in a small three–bedroom shack in
Florence County, South Carolina. His mother rarely supervised him, and at the age of one, he drank
a bottle of kerosene, causing him to have convulsions until the age of three. His mother married
multiple men, and each of the men would randomly beat Gaskins, sometimes till he was
unconscious. The brain damage he experienced as

The White Lady Cries Wolf in Rosewood
Rosewood is a ghost town located in Levy County, Florida. In the early 1920s Rosewood was a
developing town with churches, schools, mills and a growing population. The town was a majority
black town, but that was not much of a problem until a white lady "cried wolf". Fannie Taylor, wife
of James Taylor who worked at a mill nearby, would have an affair with a white man. Fannie and
her white lover got into a physical altercation that left Fannie with obvious bruises. To prevent from
having to tell James about the affair she told her neighbors that a black man came and attacked her.
As word spread throughout the town some people added to her story that Fannie was also raped by
the black man. The thought of miscegenation is what angered the men and led to the Rosewood
Massacre. During the first week of January, 1923 in Rosewood the angry white men formed a search
group for the black man who "raped" Fannie. The search group murdered nearly every black man
they saw and burned down a portion of Rosewood. In 1997, John Singleton directed the movie
Rosewood , which told the story of the Rosewood Massacre. Overall the movie was great and
included talented actors like: Ving Rhames, Don Cheadle, Elise Neal, and Esther Rolle. I personally
was engaged with the film when it first started off, with the intimate sex scene with Jewel and Mr.
Wright. Sex is intriguing for almost anyone, so to start the movie off with sex was a clever way to
grab the audience attention.

Article Summary: The Proposal Of The Rosewood Massacre
1–2. In the beginning of the article, the writer's description of Negro women as "dignified" and of
"quiet language" reflects the whites preferred behavior of black women; "to be seen and not heard".
His narrative of their spokesman carrying the resolution and begging the Vice President and Speaker
evokes the memory of slavery; an obedient slave, head down, shoulders slouched, down on one
knee begging his "Master" for the mercy, as the women slaves wait in fear, quietly in the
background. Later, his attitude shifts, suggesting that once Negro women are educated, they become
self–righteous, "ashamed" of their grandmothers. He then suggests they have the propensity for
violence by using the phrase "snuffed out", in order to victimize "sentimentalists" whites who were
merely trying to "honor" someone they loved. 3. ... Show more content on Helpwriting.net ...
I do not believe white southerners were sincere in their proposal to honor Black women because
they choose to use a "character" image of "Mammy", instead of a true representation of black
women. "The proposal of the "Black Mammy" statue came during a time of heightened racial
tensions. White southerners were still angry that slavery had been abolished, so they continued to
lynch blacks (the Rosewood Massacre happened Jan. 1923), the United States Supreme Court
passed laws authorizing the sterilization of less desirable men and women, and the KKK was
publicly recruiting members. I believe black women rejected the proposal because the statue was a
symbol of white superiority and slavery; a way for whites to remind Negro women that no matter
their accomplishments, they will always be seen as slaves. Mammy was born on the plantation in
the imagination of slavery defenders", (Pilgrim, David Dr., 2012, Jim Crow

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