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Be Connected to Stay Connected

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This presentation was delivered at the 2012 NYTD Conference by Brittany Smith, Director of Community Management at the Children's Mental Health Network.

Published in: Health & Medicine
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Be Connected to Stay Connected

  1. 1. BE CONNECTEDTO STAYCONNECTEDBrittany Smith, Director of CommunityManagement
  2. 2. What is Social Media? Any online platform or channel for publishing and disseminating user-generated content.1 Social media allows us to engage with and empower our communities.  Connection  Access to information1. http://heidicohen.com/social-media-definition/
  3. 3. It’s About Relationships Connections with family and friends is the primary reason.  2/3 say staying in touch is a major reason they use these sites.1 Most online adults describe their experiences using social media in positive terms.21. http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media2. http://www.pewinternet.org/Reports/2011/Social-Networking-Sites
  4. 4. Positive Benefits The average user has  Young adults who more close ties and is spend more time on ½ as likely to be Facebook are better at socially isolated.1 showing “virtual 65% of teens have empathy.”2 had an experience that  Youth who use made them feel good blogs, websites and about themselves. email to discuss politics 58% have felt closer to and current events another person.3 become more socially engaged over time.41. http://pewinternet.org/Reports/2011/Technology-and-social-networks2. http://www.apa.org/monitor/2011/10/facebook3. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens4. http://www.apa.org/monitor/2012/02/friends.aspx
  5. 5. Panic “Moral panic is a common reaction to new forms of communication.”11. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
  6. 6. Barriers Liability Lack of knowledge and skills State social media policies and regulations Lack of time and staff support
  7. 7. Where Do You Start? Develop a strategy that thinks about the big picture.  Think P.O.S.T. Social media is not about technology, it’s about relationships.  People first!
  8. 8. Facebook There are 901 million  93% of teen social active users on media users (12-17 Facebook.1 years old) have a Facebook reaches Facebook account.4 almost 57% of the U.S. population.2 95% of all teens are online and 80% of those teens are users of social media sites.31. http://newsroom.fb.com/content/default.aspx?NewsAreaId=222. http://socialmediatoday.com/paulkiser/199133/social-media-3q-update-who-uses-facebook-twitter-linkedin- myspace3. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Findings.aspx4. http://pewinternet.org/Reports/2011/Teens-and-social-media/Part-1/Facebook.aspx
  9. 9. Guidelines & Policies Develop user guidelines and policies for your organization. Develop a crisis plan to respond to negative or harmful posts. Provide training for all staff on effective ways to use social media. http://socialmediagovernance.com/poli cies
  10. 10. Tools HootSuite, Tweetdeck, Buffer Educate yourself! Bring in youth to help Make a business case  Pew Internet and American Life Project
  11. 11. Contact Me@ebkcd2linkedin.com/in/ebkcd2facebook.com/ebkcd2brittany@cmhnetwork.org@CMHNetworkfacebook.com/CMHNetwork

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