Involving Youth in Socia Marketing

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This presentation was a part of the 2011 Communications Academy for System of Care Communities. Learn the benefits of involving youth in social marketing efforts and how you can support youth.

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Involving Youth in Socia Marketing

  1. 2. Youth Involvement in Social Marketing Brittany Smith
  2. 3. Benefits of Involving Youth <ul><li>Supports the core values and principles of systems of care </li></ul><ul><li>Puts a face and a story behind the your system of care data </li></ul><ul><li>Gives messages and materials credibility because youth know what to say to other youth and how to say it effectively </li></ul>
  3. 4. Benefits of Involving Youth (cont.) <ul><li>Contributes to the sustainability of your system of care </li></ul><ul><ul><li>Youth involved in the work will be more likely to tell other youth about the system of care </li></ul></ul><ul><ul><li>The work developed will be more likely to be effective at reaching other youth </li></ul></ul>
  4. 5. What it Takes to Engage Youth <ul><li>Effective youth-adult partnerships </li></ul><ul><li>Youth respond positively when they can tell they are being authentically engaged and their life experience and perspective is valued </li></ul><ul><li>Youth need to work at times and in environments that are youth-friendly </li></ul><ul><li>Youth need training and preparation in order to contribute meaningfully </li></ul><ul><li>Adults need to be prepared as well </li></ul>
  5. 6. Strategies for Building Relationships <ul><li>Keep it positive, be strengths-based </li></ul><ul><ul><li>Find out what youth view their strengths to be and build upon them </li></ul></ul><ul><li>Empower young people </li></ul><ul><ul><li>This means sharing power with them and giving them a sense of choice </li></ul></ul><ul><li>Focus on cultural and linguistic competence </li></ul><ul><li>Value youth culture </li></ul><ul><li>Establish youth-adult partnerships </li></ul>
  6. 7. Strategies for Communication <ul><li>Engage youth where they are </li></ul><ul><ul><li>Use social media </li></ul></ul><ul><ul><ul><li>Haboo, My YearBook, Facebook </li></ul></ul></ul><ul><ul><li>Use text messaging </li></ul></ul><ul><ul><li>Find out where they go to get information and establish a presence there </li></ul></ul><ul><li>Remember that youth need reminders </li></ul><ul><li>Communicate in a youth friendly way </li></ul><ul><ul><li>No acronyms </li></ul></ul><ul><ul><li>Don’t assume they’ve understood, ask </li></ul></ul>
  7. 8. Strategies for Meeting Basic Needs <ul><li>Transportation </li></ul><ul><li>Food </li></ul><ul><li>Emotional support </li></ul><ul><li>Compensate them for their time </li></ul><ul><li>Peer support </li></ul><ul><ul><li>Make sure to encourage youth to connect with and support each other </li></ul></ul>
  8. 9. Strategies for Training Youth <ul><li>Use social marketing as a professional development opportunity for the youth </li></ul><ul><li>Find free trainings that are youth friendly and easy for youth to participate in </li></ul><ul><li>Have them shadow you during your work hours </li></ul><ul><li>Pair them with another adult that can provide them with ongoing support, training, and professional development opportunities </li></ul>

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