DIGITAL COMMERCE SHAPE VIETNAMESE SHOPPING HABIT IN 4.0 INDUSTRY
Sigma Strategy Presentation
1. σ Finance Strategy Presented by Richard Strezo President of Small Business Advisors
2. A financial strategy that employees all financial instruments to realize and achieve success for a business outside sigma 1. What is σ Finance Strategy?
3. Sigma 1 represents the mature stage of an organization with an internal growth rate of 2-4%. What is σ ?
4. However; what if an organization falls outside 1 σ ? Their financial resources will be limited.
5. Traditional Bank Products Net Terms by Suppliers Other Financial Instruments This is where credit is given σ
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8. What Stage is your Business? The Growth Stage? Bank Product Decline Stage?
9. Cognitive Redefinition Strategy: Aligning Financial Products (Pain) (Remedy) Unfreezing Refreezing Endings Neutral Zone New Beginnings Transition State Desired State How to Increase Sales
Stage One Unfreezing: Creating the motivation to change Disconfirmation Creation of survival anxiety or guilt Survival Anxiety Learning Anxiety Survival Anxiety Learning Anxiety Learning Anxiety Survival Anxiety Learning Anxiety Survival Anxiety Survival Anxiety Learning Anxiety Time Do This Stage Two – Transitioning // Cognitive Redefinition Learning New concepts and new meanings for old concepts Imitation of and identification with role models Scanning for solutions and trial and error learning A time for leading / teaching / learning Learning Anxiety is less than survival anxiety Going thru the Transition State - A neutral zone takes organizational learning where old inappropriate habits / behaviors are discarded and more appropriate patterns of thought and action are developed. Stage Three -- Refreezing Internalizing new concepts and meanings Incorporation into self concept and identity Incorporation into ongoing relationships Creation of psychological safety Sales and Marketing subculture is frozen in the “way we do things around here” but they are not fully to blame. Sales and Marketing is experiencing a learning anxiety and experiencing pain because of the change in the theory of business. Are the right people on the bus? How is leadership managing the transition? Time of greatest opportunity for education because people want to learn how to get out of pain and into remedy. Leadership needs to take unfreeze this subculture and move them toward a transition state. Provide psychological safety and a remedy. A process driven style of management seems not to be working.
