"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.

1. CULTURE IS A COMPETITIVE ADVANTAGE

2. “Out of Touchness” is a growing
endemic among businesses in every
industry everywhere.

3. Employee engagement
isn’t really “Engagement,”
it’s communications.
HR doesn’t mean Human
Resources, it means
human resistance.

7. Digital is rewiring our brain and body…
We receive upwards of 200 notifications per day.
Ten years ago, the average person, shifted attention every 3 minutes.
Now, employees will last 45 seconds before shifting their focus.
Your brain typically takes 23 minutes and 15
seconds to return to work following a distraction.
www.lifescaling.me
Today’s employee is human, and as humans, they’re struggling with
focus, productivity and creativity.

8. “Every time you shift, you shift your
attention, from one thing to another,
the brain has to engage a
neurochemical switch, that uses up
nutrients in the brain to accomplish
that. If you’re attempting to multitask . .
. doing 4 or 5 things at once, you’re not
actually doing that, because the brain
doesn’t work that way.”
Neurologist Dr. Daniel Levitin
www.lifescaling.me

9. Wastes time, attention, and energy
The corrosive effects of multitasking include:
Affects your memory
Attacks output quality
Makes you mistake prone
Hinders intellectual affective processes
Causes stress
Diminishes creativity
Lowers IQ
May damage your brain
Leads to increased distractibility
Saps your energy
It’s hazardous to your health
www.lifescaling.me

10. THE NEXT BIG THING IN
DIGITAL TRANSFORMATION
IS DESIGNING A MORE
MEANINGFUL EMPLOYEE
EXPERIENCE.
#EX

11. What is Experience.

12. Experience is something
you feel, something you
sense and interpret…it’s
measured by how you react.

13. Digital represents a way to re-
imagine the work experience but,
we face a crossroads. Do we build
EX based on the world we know or
do we start with a blank canvas?

14. We work in an era of
transparency.
Workplaces are now
defined by the experiences
employees have and share.
Design the experiences
that define your brand.

15. Universal Truths of Culture Design
Toxicity, egos, silos, low morale,
unproductivity, compromised performance
are a result of culture.
Beliefs and mindset dictate organizational
behaviors.
Behaviors are tied to organizational
outcomes.
There is a direct correlation between
beliefs and outcomes.
Harmful cultures happen when people are
not aligned around purpose and rewarded
for enlivening that purpose.
Universal Truths of Culture Design

16. A new era of human-centered culture design focused on
employee experience.

17. Culture 2.0 represents an entirely
new construct that needs vision,
leadership and design execution.
It leads to a new era of employee
engagement, EX 2.0

19. 1. Healthy, happy cultures shift work socially.
They connect emotions to outcomes.
2. The act of designing culture forces important
conversations about work, why we are here
together and what’s in it for everyone.
3. The formalization and articulation of
meaningful cultural beliefs establish new
cultural norms and behaviors.
4. Physically manifesting those beliefs through
words, art, communication and management
internally shape employee experiences.
5. AND, projecting, sharing and conveying those
beliefs externally shape customer experiences,
humanize the brand and bring customers into
your culture.
Pillars of Culture
Design

20. - How you do what you do
Why you
do what you do

21. • Assemble leaders to define FMS
• Articulate and socialize beliefs
inside and outside the company
• Give employees the tools…every
day…to be successful
• Reward new behaviors.
The magic of culture
happens when you…

22. Culture is your biggest
competitive advantage or your
greatest disadvantage.
You can’t delight customers if
you aren’t inspiring your
employees.
Culture design, employee
experience, customer
experience, it’s all
human…and we’re all looking
for something to believe in.

23. Brian Solis
bsolis@prophet.com
Altimeter, the digital research group at Prophet
briansolis.com
@briansolis
Linkedin.com/influencer/briansolis
Facebook.com/thebriansolis