Do you know the differences between iteration, innovation and disruption? Brian Solis is one of the world’s most influential digital analysts and futurists coving disruptive technology’s impact on business and society. In this very intimate presentation, Brian will share his journey toward disrupting his own perspective and work to better help leaders…lead. After helping hundreds of startups, top brands and even celebrities disrupt markets over the last 20 years, he learned that there’s more to innovation than technology. During his session, Brian will share what he’s learned and how it’s changing his path in the hopes of inspiring you to see and do things differently.

1. Brian Solis, Principal Analyst, Altimeter, a Prophet company
@briansolis

2. Disruption is either going
to happen to you or
because of you.

4. Digital Darwinism
The evolution of society
and technology and its
impact on behavior,
expectations and customs.

5. Digital Darwinism isn’t a myth, it’s the result of
intentional business decisions that miss opportunities

7. Business As Usual:
Zero listening or observation
IRRELEVANT RELEVANTMOMENTARY
Compete for the Moment:
Following trends and
reacting to behavior
Compete for the Future:
Engaged and inspired by
people, adaptive, and
proactive to shape
meaningful experiences
@briansolis

8. “We have serious
headwinds with
demographics. We are not
replacing or re-training older
executives and employees
and their way of working is
in the way of progress. The
industry needs to embrace
an innovation mindset.”

9. #LEARN
TO UNLEARN

10. Perspective vs. Reality
in 1 Picture

11. Inspired by Matt Ballantine
There is no 1 way to succeed in the future. Success
is dependent on a balance of iteration, innovation and
disruption. If you do not disrupt yourself, it will be a
gift given to you by someone else.

12. Why is Turning on the TV Still So Hard?

13. WELCOME TO THE
#EGOSYSTEM

17. Master Total Re-CXing
People look at their phones 1,500x each week.
They spend 177 minutes on their phone per day.

19. of US households have
removed traditional
landlines from their homes.
60%

20. 12%of consumers cut the cord in 2016
20%have never subscribed
Cable Cord-Cutting Gaining Traction

22. ALMOST 2/3 OF WORKERS
BELIEVE THE DESK PHONE
IS OBSOLETE.
66% OF COMPANIES STILL
PROVIDE EMPLOYEES
WITH DESK PHONES.

23. More than 1/2 of
graduates today
consider the gig
economy to be a
positive development
for their careers.

25. Runaway
Capitalism
Recession
Waste
Debt
Over
Consumption
Abundant
Choices
Genericism
Nondisposable
Income
Social + Mobile
Values
Downsizing
Gigging
Making
Sharing/
Consuming
CollaborationAuthenticity
Sustainability
Transparency
Trust
Factors
Driving a Socio-
economic
Undercurrent
Effects of
a New
Socioeconomic
Undercurrent

26. New Supply
New Demand
New Behavior
CONVENIENCE
EXPERIENCE
PERSONLIZATION

31. AI is coming to life in more than
just messaging apps and IoT
devices, intelligent robots are also
turning science fiction into reality
in CX.
Pepper powered by IBM’s Watson
and Softbank fuses AI, EQ
(emotional intelligence) and CX.
It is experience architects who
make an experience with Pepper
value-added, not creepy and
delightful.

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35. The realignment of or investment in new
technology, business models and processes
to drive value for customers and employees
and more effectively compete in an ever-
changing digital economy.

36. 1. Accelerating innovation (81%)
2. A modernized IT infrastructure with increased
agility, flexibility, management, and security (80%)
3. Improving operational agility to more rapidly adapt
to change (79%).
The Top 3 Digital Transformation Initiatives

37. Think of this maturity
model as a diagnostic.
Compare yourself to
other companies, not
competitors, in their
transformation process.

38. Executives
Business Outcomes
Shareholder Value
Value-Added Services
Customers
Values
Aspirations
Lifestyle
HappinessExperienceDivide
Digital Transformation Expectations

39. Innovation is all the work
you do to conform to
expectations and
aspirations of people as
they evolve instead of
making them conform to
your legacy perspectives,
assumptions, processes
and metrics of success.

41. REWARD
RISK
Low Risk =
Low Return
Higher Risk =
Higher Potential

42. You have
arrived at a
crossroads.
Crazy New ShitSame Old Shit
@briansolis

43. Culture is defined by the
collective experiences of
your employees, what
they believe, what they
value and how they
survive.
It’s also defined by vision
and leadership, how you
bring that to life, what you
reward and also what you
tolerate or overlook.

44. Agile Cultures
Lead to Innovation
Across Business,
Operational and
Service Models
Innovation
Technology
CX
Products
Services
SystemsModels
Processes
Work
Metrics

46. Brian Solis
brian@altimetergroup.com
Altimeter, a Prophet Company
briansolis.com
@briansolis
Linkedin.com/influencer/briansolis
Facebook.com/thebriansolis