Social Media

1. AgendA
The workshop is facilitated by Krishna De, an award winning digital marketing, brand engagement Social Media
Skillnet
and social media speaker, commentator and mentor. Her online education programmes covering online
networking for career success, digital marketing and social media marketing are widely acclaimed.
We then have 5 local guest speakers on the topics of Facebook, Twitter, LinkedIn, Business Blogging
and Multimedia, who have excelled in creating successful online strategies for their business. presents
9:30 a.m. Introduction & Welcome (Social Media Skillnet Representative)
9:35 a.m. 5 key steps to getting started with social media and understanding how social
media can support your marketing, lead generation & sales objectives (Krishna De)
10:00 a.m. Creating a Community of Fans on Facebook
(Case study: Deirdre Collins of Dees Whole Foods)
10:30 a.m. Let’s talk Twitter! (Case study: Margaret Smith of UmNumNum)
11:00 a.m. Coffee break & networking
11:30 a.m. Connecting on Linkedin (Case study: Frank Hannigan of Goshido)
12:30 p.m. Panel discussion / Q & A session
1:00 p.m. Lunch & networking
2:00 p.m. Benefiting from Business Blogging (Case study: Matt Kane of Curious Wines)
2:30 p.m. Multimedia, using online video / podcasting
(Case study: Ciara Crossan of Wedding Dates)
3:00 p.m. Panel discussion / Q & A session
3:30 p.m. Action planning - developing your plan going forward (discussion session at tables)
4:00 p.m. Bringing it all together (Conference wrap-up by Krishna De)
4:30 p.m. Conference ends
Social Media Workshop 14th October 2011, Radisson Blu, Little Island, Cork
Cost is €95 per delegate. Places are limited so please book your place by completing this
form and returning to contact details provided.
Alternatively, please contact...
Name 1 Maggie O’Brien,
Name 2 Network Manager
Social Media Skillnet
Name 3 052 6126500 |/ 086 7776476
Social Media...
Name 4 maggie@socialmediaskillnet.com
8 Sarsfield St., Clonmel, Co. Tipp
Company
facebook.com/SMSkillnet
Address twitter.com/SocialSkillnet
Phone email linkedin.com/in/SocialMediaSkillnet
A Roadshow To Success
(#SMARTS)
Social Media Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd.
funded from the National Training Fund through the Department of Education and Skills. 14th October 2011, Radisson Blu Hotel, Little Island, Cork

2. Social Media... Meet the Speakers...
A Roadshow To Success
Krishna De (www.KrishnaDe.com) is an award winning digital marketing, brand engagement and
social media speaker, commentator and mentor. Her expertise in leveraging digital marketing and
social media is featured in several highly acclaimed books and in her online education programmes
covering online networking for career success and social media marketing. She consults and
(#SMARTS) guides business leaders on how to integrate and leverage social media communications into their
business strategy to boost their visibility, reputation and profits.
Ask Krishna your social media marketing questions at www.Facebook.com|/KrishnaDe
14th October 2011, Radisson Blu Hotel, Little Island, Cork Krishna De Join her on Google Plus at www.KrishnaDe.com/googleplus.
BizGrowthNews.com Connect with hermedia video tutorials www.YouTube.com/BizGrowthTV
on www.Twitter.com/KrishnaDe.
Why Attend? Cost €95 Watch her social
This timely event has been organised by Social Media Skillnet to address how your business
can benefit from the opportunities available to us now to market our business cost effectively After studying food science in UCC, Deirdre started her own business selling at farmers markets in West Cork and
developed Dee’s range of healthy veggie burgers to help people get more fibre and micro-nutrients into their
using social media platforms. Social Media is rapidly transforming the way businesses diets. She appeared on Dragon’s Den in 2010 . “I was a one woman show entering the Den and I can proudly say
communicate with customers. As a cost-effective way to engage online, social media gives now that Dee’s is an employer of almost 10 people, not to mention the knock -on effect the business has had on the
local community.” As well as supplying to chains such as Dunnes Stores, SuperQuinn, SuperValu and Tesco, she
companies broader reach beyond the traditional methods of communication. Using social has also started exporting to the UK and Dubai and was a finalist in the Small Firms Awards this year. Her business
media allows businesses to promote their products and services, provides them with instant is dedicated to improving the health and happiness of those around her by creating the finest, most naturally
nutritious plant-based products. “Social Media allows us to communicate with our customers in an open and
feedback and support, and creates an online community of brand enthusiasts. These new honest way and educate our communities in the field of nutrition and general health in a fun yet informative way.”
tools provide us with tremendous opportunities – however, many business owners are not Join her Facebook community at www.facebook.com/DeesWholefoods
Deirdre Collins Talk to her on Twitter at www.twitter.com/DeesWholefoods
sure how to integrate them effectively into their current marketing plans. Dee’s Whole Foods Find out more about Dee’s Whole Foods on www.meatfreemondays.ie
In such a fast moving area, perhaps you have been asking yourself how can you stay up to
date with current trends and how do you determine what is the relevant approach to help Margaret Smith runs a boutique cookery school in Ballincollig in Cork called UmNumNum. Having started her
business in 2009 she found out early on how crucial Social Media was to her marketing plan and also how cost
us achieve our business goals? Perhaps you are already using social media in your business effective it can be for start-ups. A self professed technophobe, she worked hard at learning how to use and
but are unsure how to convert the Fans on your Facebook Page or your followers on Twitter understand the intricacies of Twitter and other social media platforms. Having built a strong presence on Twitter
she then followed on to complete a diploma in Digital Marketing to try to understand where Social Media fits into an
into potential customers or referral partners? Are you concerned that you are perhaps getting overall Marketing strategy. Margaret recently took part in RTE’s Nationwide TV special on Social Media in Ireland.
drawn into the social web and before you know it there goes another hour and you are Talk to Margaret on Twitter at www.twitter.com/umnumnum_cork
Margaret Smith Join her Facebook community at www.facebook.com/UmNumNumm
concerned that you are not getting the most out of your social media marketing? UmNumNum Find out more about UmNumNum on www.umnumnum.ie
If these are some of your concerns then we hope you will join us for this conference where you
will have the opportunity to hear first hand from business owners just like you who will share Frank has over 25 years experience in Media and Technology. Starting his career in traditional media, Frank worked
with Kompass, Hot Press, Sunday Tribune and Examiner Publications. He joined Ireland On-Line following its
their insider tips and tricks to how their businesses are benefiting from integrating social acquisition by An Post and a career in technology followed with leadership roles at Net Results, Digiserve and
Yougetitback. Frank has served on the boards of exciting Irish technology companies over the last decade. Working
media into their marketing and promotions. over the same period with EBRD (European Bank of Reconstruction and Development) he has advised governments
and businesses on growing revenues from technology. Frank has extensive international experience bringing start-
ups and established companies to international markets. Frank is a Business Graduate from Trinity College Dublin
What you Will learn: and has been a guest lecturer in UCD, DCU, DIT, CIT, LIT, UCC speaking on topics from Media to Lean Startup.
Frank Hannigan Find out more about Frank’s LinkedIn Page on www.linkedin.com/in/hanniganfrank
You will discover how to identify which social media tools might be right for your business and you Goshido Talk to him on Twitter at www.twitter.com/frankhannigan
will learn how to use the different tools to:
• Understand how social media can support your marketing, lead generation and sales objectives
• Build visibility for your business so you are no longer the ‘best kept secret’ A graduate of the University of Ulster (2007), Matt has been working with online wine retailer
• Attract more customers Curious Wines for over 3 years now, making a valuable contribution to the social media strategy
of the business. Since publishing his first blog post in 2008, the company has picked up a silver
• Enhance your customer service, loyalty and engagement medal for “Best in Blogging” at the 2010 Digital Media Awards, as well as managing to land
• Increase sales of your products and services the coveted Bord Gais Energy Social Media Awards “Best Blog of a Business” gong in May 2011.
Visit Matt’s blog at www.curiouswines.ie/blog
Matt Kane Join his Facebook community at www.facebook.com/CuriousWines
Curious Wines
About us Talk to him on Twitter at www.twitter.com/CuriousWines
Social Media Skillnet is a national, enterprise-led, training network committed to the development and
Ciara Crossan started up Wedding Dates Ireland Ltd in early 2008 and participated in the Genesis programme in 2008/2009.
delivery of social media training at a subsidised rate through availing of government funding. Staying Since Genesis, Ciara has successfully grown her internet start up company to one of the top wedding sites in Ireland and
competitive in today’s fast moving business landscape requires a solid social media strategy. In this the only site to allow users to check availability for their perfect wedding date. Plans for 2011/2012 include expanding the
business to the UK and adding European Venues to the site. Ciara has proven herself to be an intuitive marketeer, and
regard, we are here to help! In response to the huge demand for training in this sector, it is our job to has gained valuable publicity for her business, appearing on national TV including Ireland AM and Dragons Den as well
source and provide social media training based on your business training needs with up to 30% grant as numerous radio interviews and has been featured in all of the major national media. Considerable knowledge and use
of Social Media gained WeddingDates an award for Best Online PR in the inaugural Social Media Awards earlier this year.
aid applied on industry prices. We also offer a number of free places to jobseekers. It is our aim to hold Find out more about Wedding Dates on www.weddingdates.ie
this roadshow in a number of locations around Ireland including Cork, Dublin, Galway, and Athlone. Ciara Crossan Visit Ciara’s YouTube Channel at www.youtube.com/weddingdates
Join her Facebook community at www.facebook.com/WeddingDates
Wedding Dates Talk to her on Twitter at www.twitter.com/weddingdates