Marketing connections 3.0 brochure

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Marketing Connections 3.0
Join the debate in 2012
September 10 - 12
Atlanta

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Marketing connections 3.0 brochure

  1. 1. MARKETINGCONNECTIONS 3.0 Join the debate in 2012 www.marketingconnections2012.com InterContinental Buckhead, Atlanta, GA September 10 – 12, 2012
  2. 2. MARKETING CONNECTIONS 3.0 Your Event Speakers and Marketing Connectors IncludeDr. Jagdish Sheth Christine DeZarnProfessor, Emory University CMO, PEOPLExpressDavid Weinberger Bob ClarkPartner, CCS Partners; former VP of Customer President, 24k; former Director of Marketing,Insights, Georgia Pacific Sara LeeDr. Cassandra Jeyram Dr. Regina LewisCEO, Liquid Media Consulting Professor, University of AlabamaFormer Social Media Specialist, InterContinental Former VP of Customer Insights, InterContinentalHotels Group Hotels GroupDave Currie Gail FermanCMO, The List VP, Account Services, RauxaManish Shah Reshma ShahDirector of Strategy & Analytics, Professor, Emory UniversityInterContinental Hotels GroupDavid Srochi Adarsh GuptaSlalom Consulting Equifax www.marketingconnections2012.com  510-984-3647
  3. 3. Event Agenda Tuesday, September 11, 20127:00am Event Registration7:30 Breakfast8:30 Welcome and Opening Remarks8:40 Keynote: Heard of the 3 C’s? 4 P’s? What’s Next?9:40 Keynote: A Brand is a Brand, is a Brand, is a Brand…10:40 Networking Break and Vendor Showcase11:15 Executive Interview – Connecting from Partner to Brand and Back12:15pm Lunch and Vendor Showcase Track A: Communications Track B: Strategy & Innovation Track C: Customers Track D: Brands What’s the Comm? Not All Who Wander Are Lost Say What? Do Brands Matter? Marketing Analytics1:30pm Social Media Customer Insights Brand Assessment Enablement Digital/Interactive2:30 Marketing Strategy Customer Experience Channel Strategy Marketing3:30 Mobile/Tablets Marketing Innovation Marketing Insights Product Marketing4:30 Email/Opt-In Marketing Speed to Market Multi-Channel Analytics Brand Management5:30 Networking Reception and Vendor Showcase6:30 Vendor VIP Dinners Wednesday, September 12, 20127:00am Event Registration7:30 Breakfast8:30 Welcome and Opening Remarks8:40 Keynote: Who Should Work Harder? Your Company or Your Partners?9:40 Keynote: Serve Thyself? The New Art of Service Delivery in a Products World.10:40 Networking Break and Vendor Showcase11:15 Marketing 3.0 Round Table – Is the Future of Market Research Viable?12:15pm Lunch Track A: Communications Track B: Strategy & Innovation Track C: Customers Track D: Brands What’s the Comm? Not All Who Wander Are Lost Say What? Do Brands Matter?1:30pm Guerilla Marketing Category Growth Strategy Customer Insights Brand Management2:30 Social Media Marketing Product Launch Customer Experience Price Optimization3:30 Mobile Marketing Competitor Intelligence Relationship Marketing Product Marketing4:30 Closing Remarks www.marketingconnections2012.com  510-984-3647
  4. 4. MARKETING CONNECTIONS 3.0Marketing Connections 3.0 provides We hope to see you there!a forum for the marketingpractitioner to learn, share, and Sincerely,connect with those most passionateabout driving awareness,consideration, and preference toBrands. Jeff Brown VP, ProductionMarketing Connections 3.0’s unique Blake Humbleenvironment enables attendees to VP, Strategy & Operationsengage, debate, and analyze thelatest trends in marketing.2012 is the time for businesses todebate their marketing practices totake advantage of the changingbehaviors of their current and futurecustomers.So, please come join us in ourdebate in Atlanta. Apex Connections Events Marketing Connections 3.0 is presented by Apex Connections Events, a collaboration of individuals with executive marketing leadership credentials and conference specialists with experience hosting dozens of professional conferences. Marketing Connections 3.0 This particular two-day event targets the Marketer and all those that influence the marketing decisions and marketing executions in their organizations. By bringing leading marketers together, the event plans to solicit, debate, and analyze key marketing trends that impact howwww.marketingconnections2012.com customers engage with our present and future products and services.
  5. 5. Keynotes/Executive Interview Tuesday, September 11, 20128:40amDetermine customer value based on the four distinct roles that customers play in themarket; seekers, buyers, payers and usersAcceptibility Affordability Accessibility AwarenessDebating the new 4 A’s of Marketing… A perspective on customer value from the customer’sPOV. Join Dr. Jagdish Sheth (The Charles H. Kellstadt Chair of Marketing at the GoizuetaSchool of Business at Emory University) in a discussion. For a marketing campaign to succeed itmust achieve high marks in all 4 A’s, using a blend of marketing and non-marketing resources.9:40amThe fine art of branding in an ever-evolving customer marketplace and why it stillmattersThe art of Branding is deliberated in today’s customer 3.0 world. Should fulfilling your Brandpromise be the number one strategic priority for your company? Why or why not? Join the debateand exchange your points of view with our astounding keynote.11:15am Executive InterviewConnecting from Partner to Brand and BackA recent trend for marketing practitioners is to secure work experience leading key Brands forcorporations. Then jump to partner agencies to research and drive value for clients and maybeeven jump back. Join in on this Executive Interview to find out why this may be the norm fortomorrow’s connected world. www.marketingconnections2012.com  510-984-3647
  6. 6. Breakout Workshops Tuesday, September 11, 2012 Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla Social Media Marketing1:30 Is Matrixed Social Media Marketing the New Norm? Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully? Digital/Interactive Marketing2:30 Digital Plans to Win Uncover leading edge trends and technology on this journey through a Brand’s execution of digital. Can their plans to wins be connected to yours? Debate the key ingredients to the latest in Interactive Marketing and Digital measurement. Mobile/Tablet Marketing3:30 Going App Crazy? The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App. Email/Opt-In Marketing4:30 Like Us Plz Like us now. How do we influence our email list to step beyond email and like us, promote us, and be advocates of our brand. Complex as it may seem, simple calls to action worked for this great Brand. Connect in on this chat. Track B: Not all Who Wander are Lost Marketing Strategy & Innovation Marketing Analytics Enablement1:30 Insights Into Action Analytics should know no borders within the marketing organization. With effective analytics enablement and deployment, every marketer should be able to leverage the insights gained and make more informed marketing decisions. Marketing Strategy All Hands on Deck to Become Nimble2:30 The mult-branded corporation seems like an aircraft carrier. Moving forward at great speed with great power. However, difficult to make sharp turns in new directions. Connect with this great company on how they turned into a nimble destroyer. Marketing Innovation3:30 Innovate or Replicate? Some of the best ideas can be generated from your employees and customers or even your competitors. Connect in with your thoughts on when it makes sense to innovate or replicate on Marketing tactics. Speed to Market First to the Party or Miss the Party?4:30 When is having 20% of the plan enough to move forward with the execution? Timing is everything when it comes to this workshop. Be the first one to the party or miss the party entirely. What does it take to be fast, nimble, and a winning connector? www.marketingconnections2012.com  510-984-3647
  7. 7. Breakout Workshops Tuesday, September 11, 2012 Track C: Say What? Customer Insights and Customer Experience Customer Insights1:30 The Right Customer Insights @ the Right Time How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions? Customer Experience Decomposing the Customer Experience2:30 Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand decompose their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience. Marketing Insights Data rich, Insight Poor. How do we turn this around?3:30 How do you harness the power of your analytics team to do more with less? Take on this workshop to delve into best practices on how to turn your data rich organization into an insight factory. Take the connections back with you to drive sustainable insights. Web and Multi-Channel Analytics4:30 Harnessing Multi-Channel Analytics Should your company measure the results of every customer interaction? Assess whether you think measuring every transaction like this company does could work for you. Share your knowledge on what connects for both online and offline. Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management Brand Assessment Staying Competitive is Easy!1:30 Staying competitive isn’t always just about what the competition is doing. Evaluating your business allows marketers to find weaknesses and areas to strengthen their Brand. Join this workshop and learn about innovative diagnostic tools that you can use to become more competitive in your category. Channel Strategy All Channels are Not Created Equal2:30 Tired of constantly flipping channels? Well customers are not. Connect in with this Brand to learn how they carefully optimized their channels with the right marketing mix to drive distribution. Change your multi-channel plans to optimize the flipping. Product Marketing3:30 Reinventing Your 3.0 Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand. Brand Management Do Brands Matter in 3.0?4:30 Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world. www.marketingconnections2012.com  510-984-3647
  8. 8. Keynotes/Marketing 3.0 Panel Wednesday, September 12, 20128:40amWho Should Work Harder? Your Company orYour Partners?Engage in a new age dialogue of partnerships with your vendors, agencies and partners. Whoseside are they on? How do we sustain healthy working relationships? If they are to be trusted,why do Brands keep switching?9:40amServe Thyself? The New Art of Service Deliveryin a Products WorldFollowing your own best practices… Does that make you worthy of servicing your finicky 3.0customer? Join in on this argument between bleeding edge vs. back-to-basics for the Servicesindustry.11:15am Marketing 3.0 PanelIs the Future of Market Research Viable?Market researchers have had to drastically change their approach with the advent of social andmobile technologies. Globalization and the incoming Millenial generation add additionalcomplexity and data galore. Can Market Researchers keep up with these significant trends andstill add valuable market insights and intelligence to marketing decisions in a speedy way. Letslisten to this invigorating panel to find out. www.marketingconnections2012.com  510-984-3647
  9. 9. Breakout Workshops Wednesday, September 13, 2012 Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla Guerilla Marketing1:30 The Guerilla in You We stole share. We were unexpected. We were viral. We had no budget. And we won!!! Connect into debate whether these 10 executions that worked for this brand can work for you. But don’t let anyone else know. Social Media Marketing2:30 Is Matrixed Social Media Marketing the New Norm? Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully? Mobile/Tablet Marketing3:30 Going App Crazy? The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App. Track B: Not all Who Wander are Lost Marketing Strategy & Innovation Category Growth Strategy Jumpstart Your Brand1:30 Aligning your Brand to lifecycle thinking allows marketers an opportunity to create growth throughout the category lifecycle. This workshop will provide methodology to evaluate how business impacts effect your brand and where to unlock growth anywhere, anytime. Product Launch The Perfect Mix for the Greatest Impact2:30 Developing a high impact product launch requires a multi-channel approach and unprecedented resources, that not all of us have. Attend this workshop for a insiders look on how this leading company created a high-impact product launch that beat expectations through marketing innovation. Competitor Intelligence Predictive Intelligence on your Competitor3:30 This workshop hones in on the fourth force of Porter’s Five Forces Model. How can you creatively predict what your competitor will do next and get ahead of them before they start. Connect in this discussion on gaining competitive intelligence. www.marketingconnections2012.com  510-984-3647
  10. 10. Breakout Workshops Wednesday, September 13, 2012 Track C: Say What? Customer Insights and Customer Experience Customer Insights1:30 The Right Customer Insights @ the Right Time How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions? Customer Experience Decomposing the Customer Experience2:30 Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand deconstruct their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience. Relationship Marketing A Day in the Life of Your Customer3:30 From the time that your customer wakes up in the morning until the time she goes to sleep, there is opportunity to engage. Join us to in this in depth look at how new media is giving marketers a never before seen opportunity to interact directly with our customers and how this effects your brand. Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management Brand Management Do Brands Matter in 3.0?1:30 Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world. Pricing Optimization If You Don’t Know Which Competitor is the Irrational Pricer, Then It May Be You2:30 Knowing when you have over-priced or under-priced is key. Changing your pricing on a daily basis is the new 3.0. Deliberate on how to price in 3.0 with demanding suppliers and irrational competitors while connecting with your customers. Product Marketing3:30 Reinventing Your 3.0 Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand. www.marketingconnections2012.com  510-984-3647
  11. 11. MARKETING CONNECTIONS 3.0A Unique Networking & Connecting OpportunityMarketing Connections 3.0 encourages debate, Organizations that attended 2011 eventspromotes thought leadership, provides training and include:tactical skills, all culminating in the best networkingevent for marketers this year. The objective is to Accuray  Actelion Pharmaceuticalsunite marketers from different industries and Adobe Systems  Affymetrix  AGCO  Alere Allstate  American Superconductor  Amwaydisciplines to advance the function universally. Amica Mutual  AppliedMicro CircuitsWhether in brand management, communications, Appro  Array BioPharma  Audi  Atmel AutoTrader.com  Bank of the West  BASFstrategy, analytics, product or interactive, Beekley  Blessing Health  Bose CorporationMarketing Connections 3.0 offers unrivaled Briggs International  Cadence Carlsonnetworking opportunities. Cedar Sinai  Celanese Corporation Centura Health  Cepheid  Charles Schwab Chik-Fil-A  Chipotle  Chiquita Network with colleagues and Cisco  Citrix  CNN  Comcast  ConAgra Copa Airlines  Cox  Dean Foods  Diebold industry experts from different Dolby  Dominoes  Electonic Arts  eBay EJ Gallo  Emerson  England Logistics Eon US  Ericsson  ESPN  Exelon Corporation marketing disciplines Expedia  F5  Facebook  FedEx Ferring Pharma  Fifth Third Bank  FL Smidth Flour  Foot Locker  FW Murphy  Gap Inc.This event includes a number of valuable Genentech  Gilead  Grant Thornton LLP JCI  JDS Uniphase  JP Morgannetworking opportunities over the course of three Juniper  Genworth  Hamilton Beach Brands, Inc.days, including an event-launch cocktail party, Hardies  Harvard Clinical Research Institutemultiple networking break. VIP dinners, ask the IHG  IMClone  Infinity Pharmaceuticals Ingram Micro  Intuit  Jabil Circuitexpert round tables and a full attendance JCI  JDS Uniphase  Johnson Mattheynetworking reception. Additionally, pre and post- JP Morgan  Juniper  Keurig Kaiser Permanente  KLA-Tencoreevent forums are available to meet peers prior to Lam Research  Lancer Corp  Land O’ Lakesthe event and stay in touch following this Levis  Lexis Nexis  Liberty Mutual Groupengagement’s closure. Life Technologies  McDean Maxwell Technologies  Maxygen, Inc. Macys.com  Mercedes-Benz USA  MGM ResortsSponsorship Opportunities Micron Technology  Microsoft Corporation Mutual of Omaha  Nestle  NetApp Nike  Nissan  Omnicell, Inc.Get face-to-face with marketing decision makers Papa Murphy’s Intl.  PayPalfrom across industries and marketing disciplines: Popeyes® Louisiana Kitchen  Procter & Gamble RCI  Rent-A-Center  Research In Motion Roche  SanDisk  Sara Lee  ScottradeCall: 510 - Sephora  Stryker  Symantec  Tibco URS  USAA  Visa Inc  VonageEmail: chris@marketingconnections2012.com WellPoint, Inc.  Wells Fargo  Turner Sports Sony Playstation  Sigma-Aldrich  Qwest HighMark Inc  InComm  Netsuite Parker Hannifin  SunTrust Bank  UTi Blue Cross  Gen-Probe  Lockheed Martin Ventura Foods  Syncapse  Assurant Solutions Abbott Laboratories  Certiport  Camden JDSU  Robert Half International  Pamlab Harley Davidson  Safeway  Onvia Bally Tech  Planview  Manheim www.marketingconnections2012.com  510-984-3647
  12. 12. Area Atlanta, GALocated in the heart of the Buckhead in uptown Atlanta, our venueis conveniently positioned to access the best of what the city hasto offer. Close proximity to some of the city’s best restaurants andattractions will ensure that attendees will enjoy their experienceaway from the conference as well. AtlantaHotel and Accommodation Facilities Area, VenueOur venue’s prime location offers dozens of choices ofaccommodations from boutique to internationally recognizedbrands. We have special attendee rates available at summit & Travellocation: InterContinental Buckhead Atlanta InformationTravelMost guests will arrive via Hartsfield-Jackson Atlanta InternationalAirport. The venue is located approximately 25 minutes by car orshuttle. MARTA is an excellent public transportation option. TakeMARTA north, arriving at the Buckhead MARTA stop. Walk fiveminutes to the InterContinental Buckhead Hotel.Summit Venue InterContinental Buckhead Atlanta Venue Address: InterContinental Buckhead Atlanta 3315 Peachtree Road NE Atlanta, GA 30326 Room RateReservations: $ 175.00 / nightMention the Gateway Management Room Block to the customer serviceagent to receive this exclusive reduced rate. 1-877-834-3613Online:http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/dates-preferences/atlanta
  13. 13. Marketing Connections 3.0 Registration & Contact Information Marketing Connections 3.0Attendee Information Early RegistrationAttendee Name  Includes Monday – Wednesday event plus $ 1,299.00 networking receptionTitle Organization Standard RegistrationEmail Phone Number  Includes Monday – Wednesday event plus $ 1,499.00 networking receptionAdditional Attendee Name VIP Dinner Add-OnTitle Email  Tuesday evening VIP Dinner and $ 199.00 ReceptionAdditional Attendee Name 3 Attendee RateTitle Email  Includes Monday – Wednesday event plus $ 3,999.00 networking reception For “Early Registration”, register by July, 6, 2012Payment Information  Check/Purchase Order  Credit CardName on Card For Inquiries and Group Sales:Card Number Contact:Expiration Date CV2 (card verification number) Chris Hall chris@marketingconnections2012.comBilling Address Phone:City/State/Zip 510-984-3647Pay By Check:Checks should be made payable to Gateway Management. The mailing address for checksand tax forms is: Fax: Gateway Management 510-380-7377 2625 Alcatraz Avenue, #341, Berkeley, CA 94705Cancellation/Rescheduling Policy:All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or www.marketingconnections2012.comcredit toward current or future Gateway Management programs. Any cancellations made within fourweeks of the programs start date will be provided with credit toward current or future Altamont Groupprograms. www.marketingconnections2012.com  510-984-3647

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