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Social Media Marketing Fall 2011, Whatcom Community College

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Business owners and
entrepreneur s--Terence
Klein invites you to
discover the power of
web-based marketing and
gain strategies for building
your business and growing
your revenues. He is an
independent social media consultant and social media
coordinator at Barlean’s Organic Oils in Ferndale. He
won the Social Media Conference NW 2010 “Rock
Star” award for his exceptional social media strategy
implemented at Barlean’s.

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Social Media Marketing Fall 2011, Whatcom Community College

  1. 1.    CLASSES     Fall 11 Social Media Marketing       Business owners and     entr e pr eneur s--Ter ence Best     Klein invites you to Pr actices   discover the power of Take your social media presence to the next level.   In a roundtable format, we’ll explore powerful best   web-based marketing and   gain strategies for building practices used in today’s social media business world.   your business and growing We’ll also review case studies showcasing companies   your revenues. He is an with successful social media strategies, learn how to     independent social media consultant and social media actively listen and react to conversations via Face-   coordinator at Barlean’s Organic Oils in Ferndale. He book, Twitter, LinkedIn, Google, etc., and discuss the   won the Social Media Conference NW 2010 “Rock benefits of setting up features such as Google Aler ts   and other “social apps” that will help you build your   Star” award for his exceptional social media strategy   implemented at Barlean’s. business. Bring a sack lunch. WIFI (wireless internet)     capable laptops are encouraged. Prerequisite: active   Social Media Marketing: An Facebook, Twitter and/or LinkedIn business pages.     Introduction Class size is limited, so register early!         This introductory workshop will examine how social F8624 / 3 sessions $89   11:30 AM to 1:30 PM WEN: 10/19-11/2   media has become a powerful marketing tool in   today’s business world. Learn how social media helps WCC - Foundation 105   to put the “customer” back into customer service and     “public” back into public relations. Also learn how and Creating Facebook     why internet traffic is shifting from static websites to Ads: Step-by-Step   social networks and what you can do to capitalize on Facebook ads can be some of the most powerful and   this new phenomenon. If you are a business owner or least expensive adver tisements for small businesses   to use. Highly targeted, these ads can sell products   entrepreneur interested in learning how social media can add value to your organization, then you don’t or ser vices at a relatively low cost to you--the trick Community want to miss this enlightening presentation. Now is the time to jump on the social media bandwagon and is creating them in a way that brings you the great- est results! Through a step-by-step process, you’ll Education join the global conversation.   learn to select the correct text, tweak keywords and find effective images to get the most from your ads. 383-3200 F8616 / 1 session $29     6:00 PM to 8:00 PM THU: 9/29 F8100 / 1 session $29   WCC - Foundation 105 9:00 AM to 11:00 AM FRI: 10/28       Marshall WCC - Foundation 201   Getting Star ted       This action-packed workshop is dedicated to getting   your business up and running with the “Big Three”     social networks--Facebook, Twitter, and LinkedIn. You   will learn how to set up business pages and profiles   on all three platforms, navigate the sites with ease,   and leave with resources to achieve success with your Whatcom business’s new social media presence.   Community F8620 / 1 session 6:00 PM to 9:00 PM $39 THU: 10/6 College WCC - Foundation 105   Please see other side to register!
  2. 2.   Five Ways to Register! COMMUNITY EDUCATION REGISTRATION   1. PHONE IN:   Call Community Education at Name 360-383-3200 (Credit Cards only)   Address 2. ON THE WEB: www.whatcomcommunityed.com City/State/Zip (Credit Cards only).   Day Phone ❏ Male ❏ Female 3. FAX IN the Registration Form to Evening Phone Have you ever attended WCC? 360-383-3201 (Credit Cards only)     Date of Birth ❏ Yes ❏ No 4. MAIL IN the registration form to the WCC Business Office at the   Class No. Class Title Start/End Dates Fee address shown at the bottom     5. WALK IN: Register in person in the   Foundation Building, Suite 101   (Credit Cards only).     Total Payment Enclosed:   Payment Method: ❏ Check payable to Whatcom Community College   ❏ VISA ❏ MasterCard (Please do not send cash) Classes Fill Quickly.   Register Today! Account No. Expiration Date Note: VISA & MC payments also accepted by phone, Name on Card (360) 383-3200, or fax, (360) 383-3201. 383-3200 V# Mail to: Whatcom Community College, Attn: Business Office 237 West Kellogg Road, Bellingham, WA 98226                                                                    

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